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COMPANY INTRODUCTION NEEQ:430617
Background
Founded in 2006 OCEANS Marketing have now achieved its goal to position itself as China’s leading sports marketing agency in sports
entertainment.
Our success has been achieved through our leadership & expertise gained from our international marketing experience, global clients and
engrained network through the sports industry in China.
Core Value
• SPORT has nowadays become a relevant social phenomenon and we have the moral duty to
change its concept, to foster its practice and to take care of its execution and delivery
• SPORT and all its s trictly connected physical activity have a direct relationship with people’s
health and wellness and are a relevant factor for integration, socialization and the sharing of
social culture.
• SPORT plays a central role in the education and training of young people and should be
considered as a lever for social value development
OCEANS is committed to support sport growth and enhance its power
to benefit the society, by Marketing the Excitement of it.
Beijing Office(HQ)
Shanghai Office
Guangzhou Office
Chengdu Office
Company Structure
* OCEANS is holding share of the And Oceans Sports Ltd. along with southern China’s biggest media group – Nanfang Media Group
Marketing& Sales
Partnership & Business Development
Sponsorship Management
Media & PR
Strategy& Development
Core Business
1-Sports Property Management
Core Business
2-Sports Sponsorship Consultancy
Core Business
3-Media Rights Acquisition & Sales
OCEANS Core Business- Operations
Planning & Strategy
PromotionStrategy
Business Strategy
Competition
Implementation
Communication with brands
Communication with propertie/resources
Communication with media and government
OCEANS Marketing - One stop service
OCEANS Core Business- Sports Sponsorship Consultancy
OCEANS CASES- Property Management
Sponsorship
Consultancy
Medias & PRProperty
Management
Property Consultant 2014
OCEANS Cases- Chinese Football Association
Prospected the business development status of the properties of CFA
Researched the business development of developed national football associations
Analyzed the market value of CFA properties
Redesigned the business system and repackaged the properties for business development
OCEANS Cases- Japan-China Youth Development Partnership
Analyzed the business opportunities of Japanese football clubs
Negotiated and signed the youth development partnership with Chinese
football clubs on behalf of Japanese football clubs
Providing assistance to Japanese coaches with visa application etc.
Youth Development Partnership 2014
ChongqingLifan
Shanghai Shenxin
Changchun Yatai
Dalian Aerbin FCHarbin Yiteng
Chinese Super League
China League One
OCEANS Cases- Chinese Football Clubs
Fan building • Prospected the awareness and recognition of football clubs• Repositioned the club and rebuilt the clubs’ culture• Planned and executed the game-day and non-game-day events
Media Service• Partnered with local media to increase the clubs’ media
exposure• Assisted the clubs in managing PR events
Business Developing• Provided the business consulting service for the clubs• Contracted the ticketing with clubs and rebuilt the ticketing
system
Generate information about club’s existing public image through market research
Re-design, plan and manage club’s brand image
Conduct match day theme functions and fan engagement activities
Provide overall market strategy including commercial development and ticketing
Club Development Partner 2014 - Present
OCEANS CASES- Chongqing LIFAN F.C
One of China’s most prestigious Football clubs: 4x Super League & CFA Cup
Champions
Club’s brand image planning and management
Nationwide and local media management
Match Day fan engagement activities
Implementation of new ticketing strategy and stadium re-brand
Sponsorship sales and delivery
Club Development Partner 2013 - Present
OCEANS Cases- Shandong Luneng F.C
Exclusive consulting agency for market development in China
Establish and manage the fan clubs in China
Media liaison & PR
Establish and maintain the clubs government relationship in China
Source, manage and activate Chinese commercial partners
Coordination for club’s future visit to China
Club Development Partner 2012 - Present
OCEANS Cases- Juventus F.C
Tour Consultant
Appointed by FC Barcelona as its official China Tour consultant
Promoter search and signing for the Barca vs. Beijing Guo’an in Bird’s Nest
Tour sponsorship sales
Match-Day organization
Media Coordination
OCEANS Cases- FC Barcelona China Tour 2010
Event promoter & organizer 2015
OCEANS Cases- Chengdu Futsal Football Association
Exclusive Official promoter of Chengdu Futsal Football Association(CDFFA)
Managed the marketing development and we-media development of the CDFFA
Promoted the Chengdu Five-A-Side Football League of the CDFFA
Service Provider
FIFA assigned Oceans as the official service provider
Helped manage FIFA/government relationship and communication
Helped FIFA service all its commercial partners in China
Helped FIFA with all media and communication management
Supervised all event organization
OCEANS Cases- FIFA Women’s World Cup 2007
Official promoter and marketing partner for the Euroleague China Tour
Media strategy, event promotion & government relations
Commercial sponsorship and ticketing strategy
On site operations, game delivery and execution
Property Owner & Host 2013-2017
OCEANS Cases- EUROLEAGUE China Tour
Joint venture with Nanfang Media Group (Southern China’s biggest media group) who will
be sole promoter for the GZ WTA Open for the next 5 years
On site operations, game delivery and execution
Media strategy, ticketing, government relations and sponsorship
Property Owner & Host 2013-2017
OCEANS Cases- Guangzhou WTA Open
Official promoter and marketing partner for 2015 Chengdu ITF Junior Masters
Event management and business development
Media strategy, event promotion & government relations
Commercial sponsorship and ticketing strategy
On site operations, game delivery and execution
Event promoter & organizer 2015
OCEANS Cases- ITF Junior Masters
Official promoter and organizer of 2015 Xinmin Evening News Cup
Built the business development system of this event
Media strategy, event promotion and event operations
Partnered with football clubs to increase added value of this event
Event promoter & organizer 2015
OCEANS Cases- Xinmin Evening News Cup
Worked closely with Hangzhou Sports Bureau, Jiande
Government and C9T league to promote the event
Media strategy, event promotion & government relations
Commercial sponsorship and ticketing strategy
On site operations, game delivery and execution
Event promoter & organizer 2014-2017
OCEANS Cases- C9 Collegiate Dragon Boat Race
OCEANS Cases - Chengdu Light Run to 2015
Event Promoter & Organizer 2015
Official promoter and organizer of Chengdu Light Run to 2015
Media strategy, event promotion and event operations
Integrated the running with concert to attract more participants
Promoter for MU tour in Shanghai 2012 summer
On site operations, game delivery and execution
Media strategy, event promotion, ticketing & government relations
First time in 13 years achieved a full stadium at Shanghai Olympic stadium
Promoter, Event Owner & Host
OCEANS Cases- Manchester United China Tour 2012
Tour Consultant
Government sanctions clearance
Opponent search, negotiations and stadium booking
Implemented media strategy, event PR & government relations
Implemented ticketing strategy
Match day operations
OCEANS Cases- Real Madrid China Tour 2011
Promoter, Owner & Host 2011
Acquired ownership of Lhasa Marathon 2011
Communication strategy
Runners registration & organization
On-site delivery
Sponsorship sourcing, government relations and event operation
OCEANS Cases- Red Bull Lhasa Marathon
OCEANS Cases- AUDI A3 Cup (Beijing)
Overall event management
On site operations, game delivery and execution
VIP and hospitality initiatives
Event organizer 2014
Understanding of the brand needs
Project preparation and execution
Implemented the event in five target cities
PR and Promotion
Consultant & Organizer
OCEANS Cases-2008 NISSAN PIVOT Cup
OCEANS CASES- Sponsorship Consultancy
Sponsorship
Consultancy
Medias & PRProperty
Management
Assisted FAW-VW with insight in Chinese sports market and identify suitable properties to meet
the company’s needs
Negotiated rights package on behalf of FAW-VW with INRONT to finalize FAW-VW’s sponsoring
right with Chinese Basketball Association (CBA) and Team China
Signed 3-year sponsorship deal with CBA and Team China
Assisted FAW-VW in sponsorship activation including online & offline activities
Sponsorship Consultancy 2014-2017
OCEANS Cases- FAW-VW Sponsorship
Helped DHL analyze the sports market for suitable properties
Helped DHL negotiate and finalize rights package with Chinese Super League (CSL)
Signed 3-year sponsorship deal with CSL on behalf of DHL
Assisted DHL in sponsorship activation including online & offline activities
Conducted onsite and media supervision to ensure full rights delivery and execution
Planned and managed the DHL PR events
Sponsorship Consultancy 2014-2017
OCEANS Cases- DHL CSL Sponsorship
OCEANS Cases - TOSHIBA Hangzhou Greentown Sponsorship
Analyzed the needs and marketing objectives of Toshiba
Assisted Toshiba in negotiating and finalizing rights package with Hangzhou Greentown FC
Assisted Toshiba with sponsorship activation including online & offline activities
Managed the Toshiba grass-root football events
Sponsorship Consultancy 2014
OCEANS Cases- ANA Sponsorship
Analyzed the needs and marketing objectives of the ANA
Assisted ANA in negotiating and finalizing rights package
Assisted ANA with sponsorship activation including online & offline activities
Managed the ANA we-chat promotion and on-site hospitality events
Sponsorship Consultancy 2014
OCEANS Cases- BMW 11
PR & Branding Consultancy 2014-2017
The BMW J11 Project is BMW’s support to its China Joint Venture Partner: Auto
Brilliance, In relation to Auto Brilliance’s new brand (Hua Song) & new MPV product’s
(J11) marketing.
360 Degree marketing consultation
PR Communications Strategy
Media Relationship Mgt
Event Conceptualization & Planning
Auto Brilliance Staff Training
Analyzed the needs and marketing objectives of Tencent Weibo
Prospected the interest and internet-using habit of football fans
Helped Tencent Weibo analyze the suitable football players
Helped Tencent Weibo finalize the endorsement deal
Player endorsement Consultant 2012
OCEANS Cases- Tencent Weibo
Helped Toshiba analyze the sports market for suitable properties
Helped Toshiba finalize rights package and become the title sponsor of the CFA
Cup
Helped Toshiba ensure full rights delivery and execution
Helped Toshiba activate sponsorship through kids program, match day
distribution of branded promotional tools and CSR activities
Helped CFA to establish part of the live match broadcasting in order to maximize
Toshiba’s media exposure
Sponsorship Consultant 2011 - 2013
OCEANS Cases- TOSHIBA CFA Cup
Analysis of KM’s marketing challenges, objectives, etc.
Recommendation of properties suitable for the marketing platform
On-site supervision to ensure rights delivery and sufficient media exposure of branding information
Activation of rights and benefits for realization of marketing objectives and maximum return on
investment
Sponsorship Consultant 2011 - 2016
OCEANS Cases- KONIKA MINOLTA & CBA
Understanding of brand needs and objectives
Analysis and recommendation of a suitable sports resource.
Helped to make diving athlete Guo Jingjing the brand spokesperson
Responsible for sponsorship rights review and contract negotiations
Contract enforcement
Assisted brand to plan press conferences and other PR activities
Consultant
OCEANS Cases- TOSHIBA and Guo Jingjing
Sports Marketing Consultant 2007 - 2009
Helped Fed Ex analyze the sports market for suitable properties and concepts
Created the concept plan for “Team FedEx” 2007-2009
Helped select, sign and activate endorsement sponsorship with the 5 best athletes
from within Asia
Leveraged brand recognition of the client through the sport marketing campaign
OCEANS Cases- Fedex & 2008 Olympics
OCEANS CASES- Medias & PR
Sponsorship
Consultancy
Medias & PRProperty
Management
OCEANS PR Cases- C9 Collegiate Dragon Boat Race
Services: Press conference, welcoming ceremony, dinner, full media coverage to promote event
Main Media Partners: Zhejiang TV, City Express, Sina, Sohu
OCEANS PR Cases- Guangzhou WTA Open
Services: Press conference, welcoming ceremony, dinner, full media coverage and promotionMain Media Partners: Southern Metropolis Daily, Guangdong Sports, PPTV, LeTV, 3G portal
OCEANS PR Cases- Euroleague Asia Tour
Services: Press conference, welcoming ceremony, dinner, full media coverage and
promotion
Main media partners: Slam, Sports Illustrated, City Express, CCTV5, 3G portal.
OCEANS PR Cases- Media Platform Operation Management
Weibo & Wechat Account Management for Competitions or Athletes
Event information diffusion, topic creations, viral videos...
Community forums and Advertorials
OCEANS PR Cases- Media Reports
Services: Event promotion, conference pass distribution, media reports
OCEANS PR Cases- On Site Activities
Press conference, welcoming ceremony / exhibitions and forums
Meetings / Events Press Conference
Media invitation, data preparation, photography, pass distribution
Known host invite
Dinner / Welcoming ceremony
Forums, round tables
Exhibitions
OCEANS Medias Resources- List of Medias
Media Type: Key Cooperation media (newspapers, magazines, television, new media,
online media)
(Broadcast media, etc.)
Sports TV Platforms
15 Cities Newspapers Union
4 Internet Portals
OCEANS Medias Resources- Personalities
Industry opinion leaders: CCTV famous show hosts and sports celebrities
Zhang Bin, Liu Jianhong, Yu Jia and other famous sports show hosts
Media Rights Distribution
THANK YOU!
801 Tower C, First Shanghai Center39 Liangmaqiao Road, Chaoyang District,
Beijing 100125,ChinaTel: +86 10 6598 9276Fax: +86 10 6598 9254
Email: [email protected]