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Primary Source CAP Team Meeting October 20, 2011

Who Are We?

Primary Source is a non-profit organization that educates K-12 teachers and administrators about world histories,

cultures, and global issues.

Preparing young people

to think critically

to be culturally

proficient

to have a global mindset

PRIMARY SOURCE

Watertown, MA

Since 1989 (22 years)

K-12 educators

Serve 2,500 teachers per year through various programs

Worked with over 600 schools & districts

How do we do this?

1. Content KNOWLEDGE and pedagogical strategies to improve classroom teaching

2. Opportunities for CONNECTION with peoples and cultures of the world and between educators as part of a professional network

3. Space for TRANSFORMATION to occur, both personally and professionally

Through Teachers!

KNOWLEDGE

CONTENT PEDAGOGY

21ST CENTURY SKILLS

Graduate-level courses

Face-to-face & Online

In-district work

Webinars

Programs for the Public

Need among educators for deeper content

FACE-TO-FACE COURSE MODELSc

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Online Course Model

SCHOLAR CONTENT

WEB-BASED ACTIVITIES

GROUP INTERACTION

P o d c a s t s V id e o s

Q & A S e s s io n s

In t e r a c t iv eW e b s i t e s

R e s o u r c e s

F o r u m s

L iv e C h a t s

S c h o la r “ P a r k in g L o t ”

C la s s r o o m A p p l ic a t io n

R e a d in g s

Curriculum Resources

http://www.primarysource.org/resources

Other Curriculum

Online Bibliographieshttp://www.primarysource.org/bibliographies

CONNECTIONS

Build on course knowledge

Create a community of learners locally and nationally

Conduct videoconferences with educators worldwide

People-to-people connections on study tours

Study Tours

TRANSFORMATION

Classroom, school, and district initiatives

Curriculum development and transformation

Student and teacher exchange programs

Validated, respected, renewed

+Some Challenges We Face

Perceptions of Primary Source

Making global education more than an add-on

Schools’ multiple priorities

Positioning and marketing work

How to show the impact of our work

+Partnership ModelSchools and Districts

+Partnership ModelOverview & History

Yearly contract with schools/districts

Grew out of grant-funded program

Source of unrestricted revenue

Increases impact we can have in schools

+Partnership ModelWhat does it look like?

Three options: (A) $13, 500; (B) $9,500; (C) $3,000

Each includes a number of reserved seats in our courses, reduced fees for study tour participation; consulting services; access to our library

Larger models include customized workshops led in the school or district

Approximately 1/3 of our revenue is from partnership

+Partnership ModelWhat has worked

Steady source of earned income

Sustained relationship with schools and districts

Committed educators who support organization

Robust participation in programs

“Customer focused” model

+Partnership ModelWhat are the challenges?

Inefficient to manage

Can limit reach

Leaves fewer spots for individuals who pay course fees

Difficult to grow beyond 50 partners

+Sources of Revenue

50% from grants and contracts

38% from earned income (partnership and programs)

6% from our Gala fundraiser and other events

6% from other: gifts, in-kind, investments

Challenges: Data-driven impact for fundersHalf of revenue from grants/contracts—vulnerabilityCultivating corporate support and individual donors

+Rationale for CAP Project

Critical crossroads in our development

Need to reach broader audience

Positioning ourselves, messaging, branding

Visibility challenges

Next steps are critical strategic plan

+Goals of CAP Project

Analyze our mission and messaging

National research around professional development needs, costs, circumstances

Identify possible business model to boost earned revenue

Identify best strategies for reaching out nationally (broad or deep?

Writing a strategic plan for the next 3 years (considering a vision plan as well as an 18-month plan)