@her_CAREER_de, #herCAREER
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Exhibitors Brochure 2018
The career exhibition for female graduates, women in specialist and executive positions, and female founders
October 11th and 12th 2018
MTC, Munich
Main Media Partners
Sponsor
www. her-CAREER.com
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The Exhibition
Thanks to its innovative concept herCAREER has received lots of political support. The innovative concept of the exhibition has been very popular among exhibitors and especially among the women.
The range of exhibits and dialogue formats make herCAREER unique. The event is based on the following topics:
•Attractive employers / recruitment agencies / employment websites / headhunters
•Offers on further education• Services for better compatibility between family,
elder care and work • Services for anyone interested in founding their own
business as well as for female entrepreneurs •Networks, associations, organizations, institutions,
ministries etc.
No other recruiting exhibition focuses on exchanging knowledge and networking to such an extent. Companies benefit from position-ing themselves not solely as employers but also as advocates who are supportive of women and their career management – especially within their companies.
Women visiting herCAREER are motivated, well educated, highly qualified and career-oriented from all fields. With roughly 4,500 visitors, the third herCAREER has been a huge success. herCAREER saw a 39% increase in visitors between 2016 and 2017.
Renowned personalities were part of the exhibitions accompanying program as well as the networking event. They participated actively in herCAREER as speakers, advocates and as table captains of the herCAREER@Night.
More and More woMen found Their own business
According to the National Agency for Women Start-ups, Activities and Services, companies led by women are sustainable and stay on the market long-term. More and more women in Germany choose entrepreneurship as a career. In 2013 there were 1.4 million female entrepreneurs. A majority of women work in liberal professions. E.g. Business consultant, doctors or computer scientists. Research done by the National Agency for Women Start-ups, Activities and Services proves that more highly qualified tend to start their own business.
herCAREER aims at being the go-to place in Germany for female founders and entrepreneurs to network with interesting personali-ties from the worlds of business, science and politics. The event wants the visitors to get in contact with role models and get to know offers and services for female founders and entrepreneurs.
TIP:Cooperations can get in touch with interesting female founders and get them excited about their innovation labs, incubators, accelerators and similar “programs”.
In its third year the exhibition will take place October 11, and 12, 2018. herCAREER@Night, the networking-event at night takes place with carefully selected table captains in the evening of October 11, 2018. The female visitors get to network with personalities from the worlds of business, science and politics. Among those are chair-men/chairwomen, members of supervisory boards, entrepreneurs, female founders, experts and business angles, but also executives of the HR department of companies, and executives working in media and politics.
Regardless of hierarchies, the participants of the networking event get to expand their network and receive invaluable advice for their own career management.
herCAREER is The coMprehensive career exhibiTion for feMale graduaTes, woMen in specialisT and execuTive posiTions, and feMale founders.
TheVisitors
Range of ExhibitsEmplOyERS (All bRANChES)
JOb plACEmENt / EmplOymENt wEbSitES / hEAdhuNtiNg / ECONOmiC pROmOtiON
FuRthER EduCAtiON• Leadership• Language Skills• Mentoring• Personal and competency devel-
opment• Career coaching / Consulting• Universities and seminars• Education centres• Academies
CONSultiNg / SERviCES• Diversity consulting• Legal advice• Labour law• Family law (marriage contracts)• Executive search• Health insurance/ Private health
insurance• Retirement arrangement• Private pension plan• Insurances• Disability insurance• Legal cost insurance• Human resources consulting• Mentoring
publiC AuthORitiES, mEdiA, ORgANiSAtiONS, NEtwORkS• Publishers• Portals
• Clubs• Associations• Foundations• Projects• Support/ Promotion• Organisations / Insitutions /
Associations• Labor unions• Networks• Ministries• Governmental authorities• Initiatives
COmpAtibility OF FAmily & wORk liFE / wORkiNg liFE & NuRSiNg / wORkiNg liFE & AgE • Consultation• Ministries• Initiatives• Placement services / Agencies• Au-pair• Domestic help• Nursing & support of family
members• Homework done under
supervision• Nanny / Babysitter• Pick-up and car pool service• Emergency care• Childcare• Kindergartens• Day-care centres• Day nursery• Institutions for children• Full-time schools• Holiday care
• Delivery-services• Groceries
FOuNdiNg• Company founding and business
advisory services• Economic promotion• Franchise and business concepts• Direct distribution• Funding• Crowdfunding• Business angels• Venture capital• Microloans• Crowdinvesting• Associated company• Incubator• Accelerator• Guarantees / Guarantee banks• Financial Sponsorships / Grants• Banks / Credit institutions• Promotional loans and public
shareholding• Insurances• Legal advice• Tax consultant and accountants• Technology centres and com-
mercial property• Founder- and business networks
and centers• Start-Up competitions• Platforms• Further education• Office spaces• Coworking spaces• Conference / Meeting rooms• Virtual Office• Online property platform• Business parks
pROduCtS ANd SERviCES FOR ENtREpRENEuRS• Office furniture and equipment• Soft- and hardware• CRM• Accounting
• Staff planning• Online shops• Content management systems• Telecommunication• IT-services• Agencies• Office services• Virtual assistance• Secretary’s Office• Accounting• Accounting services• Payroll services• Factoring• Retirement arrangement /
Private pension plan• Health insurance/ Private health
insurance
buSiNESS EtiquEttE & pERSONAlity• Photographers / Photo studios• Coaching / seminars• Consulting• Potential analysis
wORk-liFE-bAlANCE• Fitness• Nutrition• Health• Further education
bE FEmAlE – StAy FEmAlE• Business fashion• Business accessoires• Wellness• Cosmetics
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The exhibition wants to meet women’s needs regardless whether they are starting their career, advancing on their career path or starting their own business.
The exhibiTion specifically TargeTs:
•graduates•women in specialist and
leading positions • Female founders•men who are interested in a better compatibility between family and
work as well as elder care and work
• Junior employees•women interested in further
education• Entrepreneuers/ self-employed
Your Exhibition Participation
be parT of The innovaTive exhibiTion for feMale career planning.
Put your company in the limelight and become an exhibitor: book one of our stand spaces either with or without stand construction. If you prefer a more individual stand – no problem! For a small additional charge, you will get a modular stand construction with your personal touch. Make your company stand out from the crowd. Choose from a broad variety of stand constructions we offer. The floor space is allocated to the principle, first come, first served.
sTand consTrucTion sysTeM MaxiMa sTarTing aT a sTand size of 12 m²
special area “liveTrainingcenTer”
Consultants, trainers and coaches, and companies with products and services that need a little bit more explanation, herCAREER offers the right form of presentation: On our special area LiveTrainingCent-er, you have the opportunity to give two lectures a day on the Live-TrainingCenter stage. The stage area has 10 to 15 seats. The visitors have the chance to watch the trainers, coaches and consultants live to get a glimpse of their trainings and consultations.
trainings or consultations by trainers, consultants and coaches may evolve around the following topics:• Rhetoric • Find your voice• Presentation skills • Hosting a discussion• Leadership • Sales
workshops and seminars for female founders are e.g.:• Funding-Negotiation with financial institutes – be well prepared• Insurance coverage for entrepreneurs• Communicate and sell better• Becoming a franchise partner – an alternative to founding a new
business• Questions concerning taxes when starting your own business• Drafting employment contracts
Contact us directly for booking details for this special area! The num-ber of participants is limited!Get detailed information at: [email protected]
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TIP:have special requests or want to book our All-in package? Contact us!we also have special offers for networks, associations, small busi-nesses and startups.
Maxima ab12m² Stand construction system Maxima Aluminium matt, Hight 2,50m, back- and sidewalls with your individual printing on textile banner, (a printable template is provided by the exhibi-tor), carpet, lighting, 1 bar table, min. 3 bar stools (starting at 25 sqm, 2 bar tables, 6 bar stools), wastebasket, 1 electrical connection, includes an eyecatcher starting at a stand size of 15m². If desired you get a cubicle.
Take advanTage of our parTnership
Is your target group future academics? Due to our cooperation with “deutsche hochschulwerbung” we are able to provide special conditions as an exhibitor of herCAREER while booking your ad-vertising activities at German universities. Use your adverts to point to your appearance at herCAREER and let them know about your commitment to women.
Lecture Forum
With its two main stages herCAREER offers companies and institu-tions the perfect platform to introduce women, female role models, from within their corporation. These role models embolden other women to take career matters into their own hands by giving tips and sharing their experiences and expertise with them. Give your employees a chance to speak about their career at your company.
many interesting personalities have already been part of herCAREER:
• Amali de Alwis, CEO, Code First: Girls about “Managing a left brain right brain argument – or my personal journey through science, tech and creativ-ity”
• dr. monique R. Siegel, expert in business ethics, publicist, mastermind about “Women and shaping the future: it’s time for changing the focus”
• Jutta Schneider, Head of DBS Services Delivery, SAP SE about the “magic formula for a career you would dream of? A reality check!”
• Susie wolff, former Formel-1-test Driver and founder of “Dare To Be Dif-ferent” about “It’s all about performance – not about the gender”
Or you could organize one of the popular panel discussions by bring-ing together important market players at herCAREER and position-ing yourself as a content partner.
topics in last year’s discussions included:
• during a funding process there are no longer equal opportunities! Pre-sented by Deutscher Gründerverband e. V. a discussion hosted by Gisela Maria Freisinger, author, manager magazin Verlagsgesellschaft mbH
• “generation y and New work – new pathways in the working world” a discussion from BPW Germany – Business and Professional Women Germany e. V.
• System error or womens’ fault? About the parameters of female careers. A Panel discussion with Dr. Monique R. Siegel, expert in business ethics, publicist, mastermind and Dr. Ralf Kleindiek, state secretary, Federal Ministry of Family Affairs, Senior Citizens, Women and Youth and others
• The AllBright Stiftung debates with i.a. Anna Sophie Herken, CFO, Hasso Plattner Capital GmbH and Anna Anders-son, assistant Manager of the HR department at Ikea Deutschland about “Howdocompanieslooklike thatoffer a fair career for women?”
• Genderdax presents the discussion “Cross mentoring – best for your career?!” moderated by Prof. Dr. Desiree H. Ladwig, professor, Fachhochschule Lübeck and Prof. Dr. Michel E. Domsch, professor, Helmut-Schmidt-Univer-sität Hamburg
• be different instead of good: don’t give a damn about perfection, breake the rules! Score with charisma, charme and impudence in every job presented by COSMOPOLITAN, and moderated by Svenja Lassen, Senior Editor, COSMOPOLITAN
The lecTures are liMiTed! The TiMe sloTs are allocaTed on The principle “firsT coMe, firsT served”.
For an easier navigation, the complete program of the exhibition also offers a thematic structure in the following topics:
• Science & technology• Economy & work•personality and Career development • Society• leadership & Communication•mentoring & Networking•Career path & Application• Entrepreneurship & business Start-up• Family & Career•tax & law•money, Finance & investments
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for The you as an exhibiTor and parTner, The Main sTages offer The perfecT plaTforM for lecTures and discussions.
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Presentation Possibilities & NetworkingNOtEthe meetups / Future talks & labs take place in one-hour inter-vals on the special areas with up to 15 participants or up to 6 par-ticipants (recommended) on your own stand with a minimum size of 9 sqm. For the Job-Offer-talks 45 minutes are scheduled for everyexchange.Allformatswillbepublishedintheofficialpro-gram of the exhibition given that the information will be delivered before the deadline. Special feature: all exchange formats in small groups (the meet-ups / Job-Offer-talks / Future talks / innovation labs) deliberate-ly do without a stage and presentations. the focus is entirely on the exchange in small groups and network building. the formats encourage the possibility to directly respond to questions from the participants. participation takes place on site without prior notificationaccordingtotheprinciple“firstcome,firstserved”.For an appealing attention prior to the exhibition we suggest to book an interview to refer to the thematic meetup / Future talk / innovation lab. the interview will be shared via the herCAREER social media channels and will also be available for you to use as an announcement of your participation.
career-MeeTups
A valuable exchange in a small group with role models & experts from your company.Let experienced personalities from your company get together with career-interested women for a professional and personal exchange to talk about career planning. The participants benefit from the knowledge and experience of your specialists and executives and your employees from HR. The Career-MeetUps allow a qualified and valuable exchange with women and men in a small group about a specific topic.
Lettheparticipantsbenefitfromyourinternalknowledgeandprocesses. topics for a meetup can be:• New to a leading position• Re-entry / lateral entry in IT / software development• Personal account of a specialized expert (e.g. female engineer) –• Dos and Don’ts of the application process – tips for successful application
strategies• Become visible as an employee – Self-marketing• Finding strategic allies within a company• Leading position and family – having both is possible!• How to profit from our internal and external network• How to find a mentor in your company• Profit from our employee participation program• Organize your working day! – Individual and flexible working models• How we help you with your pension plan• Care advice: Because a compatibility with children is possible with us.• etc.
die experT-MeeTups
within the Expert-meetups the exhibiting companies position experts from their own company or their customers and have a specialized exchange in small groups.The focus is to present products and services. It is about topics that emphasize the customer value. It is expressly desired that customers talk about projects they realized together. As an institute for further education you can also position professors / lecturers as advocates or have your students report on successful projects and their expe-riences. You as an exhibitor will be responsible for the moderation and introduction of the topic followed by a short introduction by and about the advocate and the exchange with the participants starts.
Lettheparticipantsbenefitfromyournetwork(customers)andthe knowledge of your experts. topics for a meetup can be: • How to fund a formation of a company: Get to know the governments fund-
ing program• How to develop an extra-occupational study and the value you can get out
of it – a graduate reports• Crowdfunding – more than funding – Report of a founder• Gaining and retaining customers – the right strategy to reach your goal• What you need to know about SEO and what you should forget immediately• Being self-employed in the food retail market. My work history Ways to
self-employment: buying instead of founding• How to get headhunted – apply or get addressed?• Protecting innovations and avoiding warnings in online sales
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Presentation Possibilities &
Networkingdie Job-offer-Talks
take advantage of the Job-Offer-talks and minimize the ConfidenceGap!The Job-Offer-Talks give visitors the opportunity to talk about spe-cific job offers with potential employers. The aim is to address women who might not have applied for a job offer because they think that they do not fully meet the requirements. The offer is based on stud-ies that prove the Confidence Gap which says that the majority of women only apply for jobs if they meet the requirements completely.
With the Job-Offer-Talks the exhibition wants to start exactly there and promote the dialogue between the applicants and the companies even before the application process. The Job-Offer-Talks encourage the applicants to face new challenges. In addition to an exciting ti-tle for the talk you determine for which subject area / task area and which application options (entry level, with work experience, with personnel responsibility, lateral entry, freelance etc.) you are looking for.
fuTure Talks
your company is well-known due to its very special development or special products or services? but you are not characterized only by this?The Future Talks should enable you to give the participants concrete insights into new projects and innovations your company is working on or to present the variety of topics and developments within your company. It addresses the challenges you need to overcome and the skills you need to position your company. In order to stay as close as possible to the topic the Future Talk should be characterized by just one topic.
Content for Future talks could be: • Electromobility: How we want our innovations to replace the gasoline and
diesel engine• Autonomous driving: What is already possible today – and what else is
needed?• Real Estate Industry: How does the customer approach of the future look
like?• Smart Home: How we make the home smarter. Learn how get engaged.
innovaTion labs
with an eagerness to experiment and courage more and more companies are opening up and developing new business ideas in special labs – even to fail.You have a lab, an incubator, an accelerator or a hub? Introduce them through our new format the Innovation Lab and get in contact with founders and start-ups. Let founders who have already benefited from your innovation tool report it themselves, describe the process in an authentic way and thus inspire other founders. Or let your innovation experts show with best practices for what in-novations you look for. Define your Innovation Lab with the title and the descriptive text. With the Innovation Lab format you can present your creative offers, get in contact with interested parties, and get awareness and curiosity among the participants.
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Advertising Possibilities &
Sponsoring
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Job ad in the exhibition catalogue
The catalogue has three parts, the exhibitors list, the trade directory and the exhibitors job ads.publish your job ad in the catalogue and provide the visitors with the bill-board for the handbag. The catalogue is a refe-rence book for the visitors and included in the ticket price.
Entry in the trade directory
for visitors who are especially looking for exhibitors from special industries, for products or services the trade directory is a perfect lookup wizard. Get listed in your category so the visitors find you first – both online and print!
link in the online exhibitors list
point out that you participate at the exhibition herCAREER in your job or image advertisements. and we link your online exhibition list entry directly to your company’s website – for free.
your radio spot Mentioning your exhibition participation in your company’s radio spots we will link your online exhibition list entry di-rectly to your company’s website – for free. You also get additional 50 vouchers for 1-DAY-TICKETS for the exhibition. (the billing applies on the service provider)
Advertising by social media
if you mention your participation at herCAREER through your social media channels using @her-career on Facebook or @her_CAREER on Twitter, we link your online exhibition list entry directly to your company’s website – for free. You also get additional 50 vouchers for 1-DAY-TICKETS for the exhibition.
the muSt-hAvE of the advertisement possibilities
main sponsoring (with industry exclusivity)
as a main sponsor you can display how much you are involved in the topic women in business. we list you as a main spon-sor with your logo and your company name on all of our print materials e.g. exhibition newspaper, exhibitor catalogue, posters and on the starting page of our website. and we reserve a time slot for a lecture for you!
Exhibition bag sponsoring (exclusive)
The sponsoring of the exhibition bags is exclusive for one company. every visitor receives a bag with your logo on it at the entrance!
lanyard sponsoring (exclusive)
The visitors receive a badge with their name. at the registration desk (the entrance) they get a lanyard to attach the badge. This sponsoring is exclusively bookable by one exhibitor!
Allexclusiveadvertisements–aswellasallothers–areallocatedontheprinciple“firstcome,firstserved”!
Exclusive Sponsoring & Advertising possibilities
banners book a banner on our starting page and every sub page on www.her-career.com to draw the attention to your company or your job offers. The number of banners is limited to 14! Those rotate – 7 banners are visible at the same time.
herCAREER@NightSponsoring
At the evening of the first day of the exhibition we have our herCAREER@Night networking-event. as an exhibitor you will receive reduced admission tickets.
The event pairs our participants up with well-known personalities from economy, science and politics, e.g. with direc-tors, supervisors, entrepreneurs, experts, business angels, but also those responsible members of hr and media. They all have one thing in common – they want to enlarge their business network and support women during their career planning.
as a sponsor you will name a member from your company who will attend the event and function as a table captain during herCAREER@Night. You sponsor 10 tickets incl. buffet and drinks at a discounted entry price.
Sponsoring for 200 free tickets
Use this very special advertising possibility to draw the attention to you! Be a ticket sponsor for 200 free tickets. We list you as a sponsor on our ticket registration page online as long as the campaign runs.
promotion licence With such a licence you can have up to 2 Hosts/Hostesses distribute marketing materials (e.g. flyers) in the hallways. This advertising possibility is limited!
Supplement in the exhibition bag
with a supplement in our exhibition bags the visitors will notice your offer!
limited advertising possibilities (first come, first served)
The Event-Team
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Statements
YoUR EvEnT-TEAm – AlWAYS THERE FoR YoU!
As the organizer, we support and advise you on your participation in the exhibition. We are a dedicated trade fair team with many years of experience!we look forward to welcoming you!
messe.rocks gmbhVelaskostrasse 685622 Feldkirchen, GermanyPhone +49 89 124 14 63-0Fax +49 89 124 14 [email protected]
References / Design: Dagmar Karnasch | Photos: Sergey Nivens/Fotolia.com, ©herCAREER/Franz Pfluegl
THIS IS WHAT ExHIBITORS, SPEAKER AND PARTNERS SAY ABOUT THE ExHIBITION:
TIP:get convinced and take a look at the numerous voices of herCAREER at www.her-career.com/statements.
“We had a lot of good discussions at our stand. The women who came to us were very well informed about Burda and had very spe-cific questions. The better the candidates are prepared, the more concrete we can be in recruiting.”
Alexandra kampe, Recruiting Service Manager, Hubert Burda Media
“ herCAREER offers high-caliber companies, and this is the dream opportunity for women to get information. For companies, the ex-hibition is a platform where they can show how they support and promote women.”
valerie bönström, Founder of the Franchise Company MRS.SPORTY
“I have a very positive impression of the exhibition. We have a lot of people with whom we have been talking and with whom we remain in dialogue. I think the organizers of herCAREER have done very professional marketing before and during the event.”
Elly Siegert, Vice President Human Resources, Robert Bosch GmbH
“I like the format of herCAREER very much, because women need a way to communicate with other women about important job top-ics. I have also met many friendly entrepreneurs whose talks I will definitely listen to.”
kathrin Anselm, Managing Director at limango GmbH (Otto Group)
“For me herCAREER is a very important exhibition. Studies have shown that firms and organizations can only be successful if they use the advantages of both men and women. I think an event like the herCAREER is simply wonderful.”
Jennifer gavito, US-Consul General, US-Consulate General Munich
“We have been at herCAREER since the first year, because the mix of job fair and conference is attractive and offers interesting points of connection for many women. We are delighted that the event has grown so strongly and that so many companies are represented.”
Rainer Schmidt-Rudloff, Senior H R-Manager, Infineon
“I am particularly pleased with the variety of career topics, the great companies that are representing themselves here, and the great lectures and discussions at herCAREER. Actually, every company should be present at herCAREER next year.”
heidi Stopper, former member of the board responsible for HR at ProSiebenSat.1 Media AG, today successful entrepreneur
“ herCAREER offers a good concept where women can exchange with one another, and interact with men and the offering is very di-verse.”
Cornelia hulla, Human Resources Director Europe & International Mondi Europe & International
project manager:Linda Flath Phone +49 89 124 14 [email protected]
CEO:Natascha HoffnerPhone +49 89 124 14 [email protected]
