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Societal marketing concept and spirituality in the ... · enlarging role of marketing activities by incorporating a social dimension and/or noneconomic criteria. Kotler (1997), in
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Marketing - WordPress.com...Marketing Mgmt. Philosophies 1. Production 2. Sales 3. Marketing 4. Societal marketing orientations 1. Production Orientation !!Focuses on internal capabilities
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Societal challenges require societal engagement …...Societal challenges require societal engagement Engage2020 is a project funded by the European Commission exploring how members
WEEK 2 - Societal Marketing Concept and Environmental Issues