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PALMEDIA ·  · 2012-08-27advantage of La Palmera advertising opportunities. ... shopping and...

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8
PARTNERSHIP MARKETING OPPORTUNITIES
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PARTNERSHIP MARKETING

OPPORTUNITIES

With more than 600,000 visitors every month, there are endless reasons to take advantage of La Palmera advertising opportunities. Our position as the premier shopping and dining destination in South Texas only continues to grow stronger. A unique location, combined with high visibility, makes La Palmera the perfect venue to reach your target audience.

At a time when standard methods of targeting consumers is becoming much more fragmented and costly, La Palmera is offering Palmedia—an innovative new concept in the world of advertising utilizing partnerships to provide the most effective and efficient way to reach new customers. Over the years, true partner-ships have been successfully implemented in larger metropolitan areas and are quickly catching the attention of national advertisers.

La Palmera gives you, the advertiser, the results you expect and with dozens of partnerships to choose from, La Palmera will tailor a package to meet your goals and deliver a desired ROI.

Partnership Opportunities Include:

• Exclusive Event Sponsorship• Interior Signage• Exterior Lighted Billboards• Non-traditional Displays• Vehicle Partnerships

• Product Placement• Interior Wallscapes• Temporary Leasing Displays• Retail Merchandise Unit (RMU)• Custom Creative Displays

WHAT ISPALMEDIA

Corpus Christi—a thriving U.S. port city filled with sun, sand and shopping! We have over 113 miles of Gulf Coast beaches and 70 miles of developed beach-front property. Corpus Christi houses two U.S. military installations which provide a total of 6,200 civilian jobs to the local economy, making them the single largest employer in the city. Corpus Christi Army Depot, located on NAS Corpus Christi, is the largest helicopter repair facility in the world.

According to Corpus Christi Trends data, since June of 2008, jobs have increased 29%, and the unemployment rate is below the national average. Residents have more disposable income because the cost of living index is a relatively low 80.6.

La Palmera is the premier shopping destination within a 200-mile radius and is recognized as a unique tourist must-see when in Corpus Christi. Corpus Christi receives over 7.2 million visitors each year that spend over $1 billion! Shoppers from drivable markets such as Victoria, Rockport, Kingsville, the Rio Grande Val-ley and Mexico make up a strong audience for your product or service.

Statistics compiled from the Corpus Christi Chamber of Commerce, Convention and Visitors Bureau.

WHO ISCORPUS CHRISTI

TOTAL POPULATION

414,960

COLLEGE EDUCATION

OR HIGHER

30.54%

FEMALE POPULATION

50.55%

TOTAL HOUSEHOLDS

147,882

MEDIAN INCOME

$ 45,612

TOTAL ANNUAL VISITORS

7.2 MILLION

$ 1 billion in spending

GULF OF MEXICO

286

181

37

44

77

KINGSVILLE/ HARLINGEN

SAN ANTONIOROCKPORT

358

La Palmera | 5488 S. Padre Island Dr. 78411

INDOORADVERTISING

With over 600,000 visitors per month, your indoor ad will receive the attention it deserves. We have many opportunities available, including traditional and back-lit signage, wallscapes, as well as banner and glass options to accommodate your advertising needs.

Backlit Directory AdsThese 47” w x 69” h backlit signs are strategically placed throughout the property in eight high traffic areas. They are housed on two sides of our tri-sided directory—along with La Palmera’s mall directory.

Backlit Column DisplaysOur backlit columns offer advertisers a one-, two- , or three-story visual impact. These 4’ w x 10’ h backlit panels can be seen from both main and upper levels of the mall providing maximum exposure.

Backlit Center Court Bulkhead DisplayCenter Court is one of the highest traffic areas at La Palmera. At the heart of La Palmera, these 10’ w x 4’ h backlit panels are towering over the Center Court providing for unobstructed views in one of the mall’s highest traffic areas.

Escalator Backlit DisplaysLocated on the sides of our escalator banks, these 43” w x 64” h backlit signs are eye level and grab the attention of passers by.

Escalator Handrail BrandingShowcase your brand along the glass handrails of our escalators. We have two opportunities for branding: the 600-seat Food Court and Transition Court.

Crossbeam WallscapeThese 12’ w x 3’ h and 16’ w x 3’ h adhesive wallscape graphics provide a huge visual impact to both the upper and main level shoppers.

Table TentsWith over 600 seats in our La Palmera Cafés Food Court, your message is sure to make an impression. These 4” w x 5” h table tents are placed throughout the Food Court and Center Court dining areas.

Floor GraphicsMake a statement with floor decals in prominent areas. These elements are completely custom designed to fit your desired message.

3-TIER COLUMN

CROSSBEAM

VEHICLE DISPLAY

INDOORADVERTISING

Wallscape Make a huge impression with an interior wallscape. These larger-than-life inte-rior wall murals are applied directly to the wall. Custom sizes and many unique locations available.

Sky MuralThese indoor 5’ w x 10’ h suspended fabric murals can been seen from both the main level and upper level. Hanging above the Food Court, Transition Court and Center Court areas, these murals make a powerful impression.

Elevator WrapWrapping our elevator doors and surrounding face is a unique branding opportu-nity. Both the main level and upper level locations are available. Special interior elevator wrapping is also available.

Window ClingWith eight entrances to choose from, these adhesive square clings are a great way to convey information to your audience which desires an immediate re-sponse. Each decal measures 16” w x 16” h.

Vehicle & Product ShowcaseWe have spaces throughout the property for vehicle and product displays. These are open spaces within shopper traffic areas in 10’ w x 15’ l roped off sections at premium locations both inside and outside the building.

EXCLUSIVESPONSORSHIPSStand out above the rest and consider one of our exclusive partnerships which have built-in added values and perks.

Children’s Play AreaBrand the entire children’s play area and appeal to a captive audience.

Main AquariumWith over 2,000 gallons, our aquarium is a beautiful backdrop for your brand. Wrap your message on the base of the glass walls and surrounding floor.

Santa & Easter SetWhat better way to expose your brand than with a positive impression to children and their families. From arrival, to photographs, to the actual photo set, many sponsorship opportunities exist to showcase your brand.

Automotive & ValetDoes your brand appeal to a high-end audience? Our exclusive valet and auto-motive sponsorships allows your company to target your high-end customer.

Tide Turners Kids ClubOur kids club appeals to preschoolers and their parents who want a safe, fun and friendly environment to play and learn. This sponsorship offers exclusive branding rights and a variety of media opportunities throughout the property.

Wave Walkers Mall Walkers ClubAppealing to our health conscious mall walkers, this club hosts monthly wellness programs designed to educate and entertain.

OUTDOORADVERTISING

Location, location, location! The frontage of La Palmera along South Padre Island Drive is seen by more than 150,000 vehicles passing daily. SPID runs through the heart of Corpus Christi, serving as the corridor to the Naval Air Station, Padre Island, Downtown Corpus Christi and I–37.

Jumbo Outdoor MuralThis 72’ w x 15’ h exterior lit mural is the largest outdoor board between Everhart and Staples. This horizontal board with exposure to SPID and is located between LongHorn Steakhouse and Ulta.

Exterior Sky MuralThis 40’ w x 14’ h outdoor lit board is comparable in size to your standard bill-board. This board is located adjacent to the La Palmera Cafes Food Court with exposure to SPID.

Exterior Wall Mount SignsLocated along our lawn areas facing SPID, these 10’ w x 5’ h boards are avail-able along the south and north sides of the property.

Valet Backlit AdLocated at our valet drop off and pick up area, this backlit display speaks to your high-end consumer.

Parking Garage Wallscape MuralsThese larger-than-life wall murals adhere directly to the exterior concrete garage walls giving exposure to outdoor vehicle and foot traffic.

Parking Garage Wall Mount SignsThese 5’ h x 10’ w boards offer messaging within the parking garage on the sec-ond floor as vehicles approach the third-floor ramps.

Glass Curtain WallAs a visual icon to La Palmera, our glass curtain wall welcomes shoppers. Wrap the glass with your window cling message and reach a diverse audience!

Lifestyle Court Entrance WrapMake a grand entrance! Wrap our three-sided Lifestyle Court entrance with your message on window cling material for the ultimate brand showcase.

Electronic LED BoardLocated between La Palmera and our sister property, The Shops at La Palmera, this digital display board offers timely messages to reach your audience.

Parking Lot Pole Banners Be the first message your audience sees as they enter the property and last mes-sage they take away.

GLASS CURTAIN WALL

EXTERIOR SKY MURAL

VALET BACKLIT AD

Short-Term Retail Opportunities

Want to reach more customers? Inspire confidence, gain interest and expand sales! Retail Merchandising Units and Temporary In-Line Stores are built for you, the entrepreneur. Visit us at palmarketplacecc.com.

Make an Appointment

We look forward to speaking with you about the perfect partnership for your com-pany and brand. For the most current rates and availability, please contact us at your convenience. You can view the complete image library of all advertising elements on our website at palmediacc.com.

Call us at 361.991.3755or email us at [email protected]

palmediacc.com • lapalmera.com • theshopsatlapalmera.com5488 S. Padre Island Dr. Corpus Christi, Texas 78411


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