IniAalreport
• Tutors:– Prof.A.Neculau(RO)– Prof.J.C.Abric/FaridaSaad(FR)– Prof.J.A.Perez(ES)
• ErasmusapplicaAon
• ArAclesformeta‐analyses
• TheoreAcalbackgroundforthesis
Theory
• Theroleof– Engineering
– Ergonomics
– Psychology
quiteimpressiveresults
howdoesthedriverbehaviourfuncAonandhowcanitbechanged?
AppliedSocialPsychology‐pu^ngtheoryintopracAce‐
• Applyingtheoriesinordertosolveasocietalproblem
• Twowaysofsucceeding:1.findagoodtheoryandapplyitwell
2.findanintervenAonstrategythatworksandthenbuildatheoryonit
• SRtheory→data→usethedataforintervenAon→…?
Researchreport
• Proposalplanwith3stages– AdescripAvestage(SR)– AsecondinferenAalstage(SRlinkswithmediaandhumanmoAvaAon)
– Anexperimentalstage(developingintervenAons)
• Atleast3empiricalinvesAgaAons
I.ThedescripAvestage
Study1–Researchdesign• Exploringtheconceptofdeathinthecontextoftraffic• N=300• Independentvariables:– Age(<25/26‐64/65+)– Gender(M/F)– License(yes/no)
• Methods– FreeassociaAontechnique(Abric,1973)– Rankingtask(Verges,1992)
I.ThedescripAvestage
Study1
• Hypotheses– Thecentralcoreisthesamefor“caraccident”and“deadlycaraccident”
– Youngpeople’sdiscourseismorebiasedcomparedtootheragecategories
–Women’sdiscoursemoredrama)cthaninwomenthaninmen
–Whicharethedifferencesbetweendriversandnon‐drivers?
II.TheinferenAalstage
Study2–Researchdesign• Analyzetheheadlinesanddiscoursesontrafficaccidentsinnewsreports– TVnews– Newspapers
• Variables:– Magnitudeofaccident:fatalvs.non‐fatal
• Hypotheses:mass‐mediainfluencespeople’sSR
II.TheinferenAalstage
Study3–Researchdesign
• SRandtheMMM(MeaningMaintenanceModel–Heine,Proulx&Vohs,2006)– SelfreflecAon,awarenessofone’smortality
– Needformeaning
– FluidcompensaAon→alternaAverepresentaAons
MMM
• MeaningisrelaAon
• 3domainsbetweenwhichpeopletrytoachievestability– Elementsinexternalworld
– Theself– TheselfinrelaAontotheoutsideworld
MMM
• FluidcompensaAonwithin4domains– Self‐esteemneeds
– Certaintyneeds– AffiliaAveneeds
– Symbolicimmortalityneeds
• Alackofmeaninginonedomaincanbecompensatedbyincreasingmeaninginanotherinordertoachievecoherence.
III.Theexperimentalstage
• …asastepforwardtowardsintervenAon.
• QuesAon:Howcanweefficientlyusedeathpriminginordertoinfluenceriskybehaviour,normviolaAonetc.?
• Study4…
III.Theexperimentalstage
• Roadsafetycampaigns
• Principle:provokeanxiety,fear…
• Toomuchanxietyleadstolesspersuasion,whichcanbecausedbyinasenAonortoomucharousal