MEDIA MONITORINGOFFER 2012

IPM

Media MonitoringAbout IPM Our Partners What we offer Technology &

DataService Terms &Budget

The IPM was founded in 1995 and used to cover only field activities though having worked with international researchinstitutions and large corporations the small-field agency became the largest marketing company in Georgia.

Nowadays, the group of IPM organization unite not only full service research companies but creates marketing andcommunication strategies, successfully realizes public relation projects, conducts business trainings, carries out mediaresearch, makes monitoring of external advertisement, TV and printed media. IPM uses technologies of internationalresearch institutions for the researches and consultations in the spheres of media and the points of consumer and trade

IPM was awarded with the certificate of Quality Management System on November 18. 2005, which proves that IPMhas gone through the procedures of quality control acknowledged by the Certification Association and totallycorresponds to the standard of ISO 9001:2000

IPM supplies with Media Monitoring Product since 1999. Together with monitoring of rising number observed TV-channels, Radio Stations and newspapers Media Monitoring Department created a unique web-site.(www.mediamonitoring.ge/) that gives opportunity to the consumer to get detailed information about importantsubjects in time and trouble free. Everything has been taken into consideration in the new model: who watches, listens,reads, when, how much etc

IPM monitors more than 40 newspapers and journals, 12 TV-channels, 9 Radio stations, and 30 Web Sites.

45 specialists work in Media Monitoring department whose working hours are from 6 a.m. to 2 a.m. The department hasstable structural line and mechanism to separate rights and responsibilities. 2

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Access to operative and qualitative information is one of the mostimportable and essential conditions for successful business. Inorder to take the right decision you should be in the epicenter ofcurrent events. According to the strict rules of the competition, thewinner is the person who has the necessary information whenneeded.

In modern epoch the amount of the information is raising andapproaches grand scales. Consequently, only analyzing all thesources of the information will give us obvious and perfect pictureof the events. All this needs time (searching, choosing, reading,working out, analyzing…) and additional expanses. In theconditions of heated competition, the demand on information andon receiving the information is rising. This enables us to defineexactly what our partners and rivals’ business is based on.

The main target of monitoring is to learn theinformation environment, controlling andforecasting the changes and the creating list ofmedia depended on monitoring.

About IPM Our Partners What we offer Technology & Data

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IPM

Media Monitoring

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Because of this, Media Monitoring Department of IPM offers you analytical and complete informationoperatively about your interesting sphere, such as media, industry, theme, company or peoplehighlighted in media TV, radio, press and web sites. also it offers you the positions of the themes and theirmedia parameters.

TV Radio Printed Media Internet

Target topic fulfilled and operative analyze

About IPM Our Partners What we offer Technology & Data

Service Terms &Budget

IPM

Media Monitoring

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Media means that are covered by monitoring:

Monitoring covers both Georgia and foreign newspapers chosen by the client.

Newspapers: 24 Saati, Weekend, Akhali Taoba, Kviridan kviramde, Rezonansi, kviris Rezonansi, Alia, Akhali Versia, Asaval-Dasavali, Kviris Palitra, Kviris Kronika, Sakartvelos Respublika, Svobodnaia Gruzia, Komersanti, Kvela Siakhle, Bankebi da Pinansebi. Prime-Time, Navigator, Adjara, Guria News, AkhaliGazeti,Rustavis Khma, Kakhetis Khma, Lelo, Olimpi, Sakartvelo da Msoflio; The Messanger, Georgia Today, Financial, Georgian Business Week, Georgian Journal. Financial, Business, Foreign Business in Georgia, business Time Georgia,Commercial; georgian Journal,

Journals: Sarke, Tbiliselebi, Gza, Rating, Tskheli Shokoladi, Kapitali, Business , Cosmopolitan, Bomondi, Liberali, City, Focus, Epizodi; Tabula

Total monitoring of the news programs of the following TV-channels and Radio stations:

Web Sites:www.pirweli.com.ge ; www.interpressnews.ge; www.ghn.ge ; www.medianews.ge; www.expressnews.ge; www.fact.ge; www.civil.ge; www.medportal.ge; www.media.gewww.droni.ge; www.commersant.ge; www.onlinenews.ge;

www.ambebi.ge ; www.presa.ge; www.presage.tv; www.internet.ge; www.newsline.ge; www.gncc.ge ; www.foreignpress.ge; www.news.boom.ge; wwwworldsport.ge;www.netgazeti.ge; www.humanrights.ge; www.tribuna.ge;

www.navigator.ge; www.amc.ge; www.itv.ge; www.radiotavisufleba.he; www.palitratv.ge;www.obieqtivi.ge;

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IPM

Media Monitoring

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Total monitoring of the news programs of the following TV-channels and Radio stations:

I ChannelRustavi 2

IMEDI

PIK

Caucasia

MaestroSapatriarqo

Real TV

Region TV

Adjara

Akhali Arkhi

25-e Arkhi

TV

IMEDI

UCNOBI

MCVANE TALGA

FORTUNA

COMERSANT

PALITRA

RADIO KALAKI

RADIO 1

ABKHAZETIS KHMA

RADIO

The surroundings of giving information will be considered the web-site www.mediamonitoring.ge. According to the requirement of our consumers the personal user and password is allocated, by which each of them can use the web page completely.

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Media Monitoring

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1. Politic

2. Business

3. Economic

4. Investment

5. NGO sector

6. Agriculture

7. Justice

8. Registry

9. Municipality

10. Refugees

11.Energy

12. Alcohol

13.Aviation

14.Beer

15.Child care and education

16.Communication

17.Culture and monument protection

18. Sport

19.Education

20.Elections

21.Environment protection

22.Financial

23.Food products

24.External affairs

25.Health care and Social sphere

26.Hotels

27.Informational technologies

28. Insurance

29.Petrol

30.Milk and juice

31.Mineral waters

32.Pharmacy

33.Railway station

34.Real estate

35.Transportation

36.Roads

37.Sea

38.Non alcoholic beverages

39.Sweet

40.Cinema/Theatre

41.Technique

42.Tobacco

43.Water communications

44.Lottery

45.Tourism

46.Auto

47.Moda

48.Charity

49.Construction Tools

50.Construction

51.Media

IPM monitories the following sectors:

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Media Monitoring

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The client is able to have results of press monitoring at 11 a.m.

TV, Radio, Web-Sites subjects are monitored following to the informationnet and the electronic basis are refreshed every hour.

Also media monitoring department realizes the monitoring of web sitesstep by step.

Media Monitoring specialists work in parallel with releasing thenewspapers and journals and starting the TV and radio programs.

11:00Per 1 hour

Process of Step by Step monitoring

The whole air of each channel is recorded digitally 24 hours. TV/Radio monitoring is conducted by meansof the program TelePad® The data moves to monitoring system for further analyses.

Articles are also processed in monitoring system. Finally, by means of MMS© the customer receivestotal information about the subject interesting for him every day.

every day every hour every media channel for every theme and sphere

from MMS to your personal Computer

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IPM

Media Monitoring

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While processing the following data are put on web-site:

Date

Media Type; Media Mean; Media Source

Name of the TV Channel/Radio Stations/ Web-Site or newspaper/magazine, name of the program;

Articles/TV/Radio/Web-Site spot type. This can be the story/article; the interview; or the advertisement;

Article title

Sector/Industry

Image/Media file. Scanned copy of an article, media file of TV/Radio spot.

Author

Subject/Commentator. List of persons who were interviewed for the article/TV/Radio/Web-Site spot

Object. List of persons/companies/group of individuals mentioned in the article/TV/Radio/Web-Site spot.

Evaluation. How the subject/object was covered by media: neutral, positive, negative. critical

Volume/ Duration of article (sq.cm) or TV/Radio spot (number of seconds)

Positioning. Article – which page, TV/Radio spot – which insertion

Annotation/Digest

Rating, % of population that have watched the TV/Radio program.

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Ratings Press, Web sites and Radio Stations

Digests/Reports of Monitoring

Monitoring Statistics

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On the bases of the data the web-page creates a graphic reports and shows tendencies of the massmedia. The web-site isable to create different types of graphics based of the analytical unit interesting for the client

The web-site of the MMS gives opportunity for easy filtation using the parameters of subject, object, commentator, sector, media source etc. Apart from this, the Media Monitoring System has unique system of search that simplifies for theconsumer to find concrete words/phrases in the annotations.

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THANK YOUMEDIA MONITORING OFFER 2012