1 August 2018 / Vol. 5 / Issue 2 The Owl Post Office of Trademark Licensing and Marketing A Letter from Trademark Licensing & Marketing We are excited to kickoff an eventful 2018 fall semester with College Colors Day Celebration and Workshop and Licensee Showcase! College Colors Day is a national celebration of the kickoff of intercollegiate athletics and the back-to-school season. It seeks to promote the traditions and spirit that make college great by encouraging students, faculty, staff, alumni and fans to wear apparel of their favorite college (Florida Atlantic) throughout the day. Go Owls! FAU Trademark Licensing & Marketing [email protected]
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We are excited to kick off an eventful 2018 Fall Semester with College Colors Day
Celebration and Workshop and Licensee Showcase!
College Colors Day is a national celebration of the kick-off of intercollegiate athletics and
the back-to-school season. It seeks to celebrate and promote the traditions and spirit that
make college great by encouraging students, faculty, staff, alumni and fans to wear apparel of their favorite college (Florida Atlantic)
throughout the day.
Go Owls! FAU Trademark Licensing & Marketing
August 2018 / Vol. 5 / Issue 2
The Owl Post
Office of Trademark Licensing and Marketing
A Letter from
Trademark Licensing
& Marketing
We are excited to kickoff an eventful 2018 fall semester with College Colors Day Celebration and Workshop and Licensee Showcase!
College Colors Day is a national celebration of
the kickoff of intercollegiate athletics and the back-to-school season. It seeks to promote the
traditions and spirit that make college great by encouraging students, faculty, staff, alumni and fans to wear apparel of their favorite college
Florida Atlantic University updated their marks and logos in May 2018. Please view the University’s Artsheet and Visual Standards Manual.
In an effort to allow for a smooth transition, Florida Atlantic University will allow licensees a sell off period to December 31, 2018 for any remaining inventory bearing discontinued or
modified marks and logos. Please note, this sell off period only applies to any current inventory that you may carry or pending orders that are already in production.
Please be sure to continue to submit all designs for approval of future orders,
including reorders. If you have any questions, please contact Learfield Licensing Partners administration team or manager Brandy Jamison ([email protected]).
PRODUCT SAMPLES
Upon request, licensees must submit post-production sample(s) of item(s) produced at their expense to ensure quality control before invoice will be paid. Sample
provided should not be included in the final count for billing purposes. Send sample, noting Purchase Order number to (when applicable):
Trademark Licensing and Marketing Florida Atlantic University
Crystal Bacchus, Art Director/FAU’s Creative Services department/division can provide all licensees with logo upon request. She can be reached directly at 561-297-0096 or via email at [email protected].
EMBROIDERY FAU
FAU requires the trademark designation embedded in logos to be included on all products. If FAU believes the notice would be extremely large to be legible, we will waive the
requirement but require an indicia statement either sewn on the product (preferred) and/or on the hang tag.
Sept. 15 vs. Bethune-Cookman Youth Day/Kids Club Day
Oct. 6 vs. Old Dominion Military Appreciation Day
Oct. 26 vs. Louisiana Tech First Responders Day
Nov. 10 vs. Western Kentucky Homecoming
Nov. 24 vs. Charlotte Senior Day
USA & Cheribundi Tart Cherry Boca Bowl
2017 CHAMPIONS
PURCHASE TICKETS TODAY
OWL CALL for all licensees to get aboard the “Lane Train”. Lock in your seats for Football in Paradise and experience all of the benefits of being a season ticket holder:
Seats available for as little as $60
Season tickets include all 6 home games, featuring the
home opener versus Air Force
Season tickets = better selection of seats than partial plans
or single-game tickets
Please contact Brian Treiser, Senior Director, Sales and Service
directly at 561-297-0027 or via e-mail at [email protected] to purchase your season tickets TODAY!
Learfield Licensing Partners has developed college’s newest holiday, National Tailgate Weekend (NTW). The annual holiday is the first full weekend of October (October 6-7, 2018) after the initial saturated channels
of September in college. Tailgate is consumerism, from trucks to chips and decorations to apparel. 2017 Recap
National and local retailers reported double-digit sales growth driven by National Tailgate Weekend and related
promotions.
40M impressions via traditional media.
Celebrity endorsement and appearance by Chef Josh Capon.
Influencer marketing with 800K follower reach.
50 partner schools’ radio networks featured NTW ads in the two weeks leading up to the holiday.
Result: A successful, omni channel marketing campaign with national reach and local activation—creating a
new holiday that gives fans, universities, brands, and retailers a reason to celebrate. National Tailgate Weekend is a great opportunity for licensees and retailers to engage consumers who are excited about football
A special thank you to all the FAU licensees who have worked with us last year!
4imprint, Inc 5th & Ocean Clothing A1 Screenprinting ABC Printing Co ACCO Brands USA LLC Accolade Group dba Levelwear Ad Graphics, Inc Adidas INDY, LLC Advanced Graphic Products, Inc Advertising Specialties AG TRIADA LLC Ahead LLC Alexander Global Promotiona American Collegiate Sports LLC American Solutions for Business dba American Business Forms Inc APISource, Inc Automotive Advertising Associates, Inc Awards by Glyptics Inc dba Action Trophies & Awards Baden Sports, Inc Barsalou Ventures LLC Baru Agency Beacon Rock Ventures, Incorporated Beverly Hills International, Inc Bixler University Blaze in Sportswear LLC Blue Ocean Press Boelter Brands Booker Promotions BoxerCraft Inc Branded Custom Sportswear Inc Brown & Bigelow Brucelli Advertising Co. Inc,. BSN Sports, LLC Business Colorful LLC Business Impact Group LLC Business Innovations BMW Global, Inc Campus Crew 2005 Inc CB Graduation Announcements Champion Custom Products Chillinder Coolers LLC Church Hill Classics CID Resources Inc Cintas Corporation College Concepts, LLC Colosseum Athletics Corporation Commemorative Brands, Inc Complete Products Computer Digital Imaging Corp Creative Apparel Concepts, Inc Crestline Specialties Inc. CustomInk LLC Cutter & Buck, Inc CZOC Housewares Dunham Jewelry Mfg Inc Edison Advertising Corporation Emory Group LLC
Fan LoyalTEES LLC The Fanatic Group Fanatics Apparel Inc Farfromboringpromotions.com LLC Flagcraft, Inc Fliips LLC Flynn & O’Hara Uniforms Inc Four Point Products Full Press Apparel Inc Fully Promoted (EmbroidMe-Delray Beach) G and R Enterprises GameTime Lights LLC Garb, Inc GFSI, Inc Graphic Cow Design & Screenprinting Halo Branded Solutions Healy Awards Inc Herff Jones LLC Hoffman’s Commercial Group Inc It’s Owl Time LLC Jardine Associates Joni Ken Inc DBA Awards by Academy Jostens, Inc Kaeser & Blair Inc Knights Apparel LLC Kolder, Inc Kollege Town Sports KPA Promotions, Inc Kranos Corporation KYBOE! Lakeshirts Inc League Collegiate Wear Legacy Athletic Apparel LogoBrands Inc LogoArt LLC Logofit LLC Luttrel Investments Inc dba Image One Mascot Factory Maverick Jackets, Inc. Medwear Uniforms Inc The Memory Company, LLC Midwest College Marketing Group MMP Boca Raton LLC Mr. Idea, Inc MV Sport MyWeb GP LLC Neil Enterprises New Era Cap Co., Inc New World Graphics Nordic Company, Inc Northwest Company Outdoor Custom Sportswear, LLC Outdoor Recreation Company of America P & S Promotional Specialties Panini America, Inc Payne Publishers Pel Industries Inc Peter Millar LLC PING
Plair Sports and Apparel Inc Print Basics, Inc Promotional Breezes Inc Promoversity LLC RB III Associates Inc Rebel Athletic Inc Rebirth Sports LLC RFSJ, Inc Rico Industries Roaring Spring Blank Book Co Rock ‘Em Apparel Root Sportswear Royce Apparel, Inc. Runner’s Edge/ Tennis Anyone? Russell Brands LLC Samsill Corporation Scalable Licensing Inc SDS Design Associates Sewing Concepts Shenandoah Framing Inc Signature Announcements Sobe Promos LLC Southeastern Printing Company, Inc Spirit Clothing Co Spirit Products Ltd Sports Licensing Solutions LLC Standard Chair of Gardner Staples Promotional Products Strand Art Company, Inc Suncoast Marketing Inc Sutter’s Mill Specialties Synergy Imports LLC TC&B Corporate Wearables Inc. Team Beans, LLC Team Golf Tervis Tumbler Timeless Etchings Co. To The Game, LLC Tone-y Bands LLC Top Of The World Twin City Knitting Co. Inc Twins Enterprise, Inc Under Armour by Gear For Sports University Blanket & Flag University Frames, Inc University Tees Vantage Custom Classics Varsity Spirit Fashions VESI Victory Tailgate Website Man Productions Wild Sales LLC Wildcat Retro Brands, LLC Wildman Business Group, LLC Wincraft Inc Wizard Creations Wool Felt Products, Inc Zazzle Inc Zephyr Graf-X
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