Hire your first Digital Employee

SPEAKER: Rich Swier, Co-Founder offrs.com

The Future of Real Estate Learning Lab Series

Rich Swier

Intro Video

What does a Digital Employee look like?● Today, The Bot is like a Virtual Assistant

○ The Rise of the Bot driven by low level AI (Artificial Intelligence)

○ Merger of Bots and On Demand Humans

● Coming Soon - Fully automated Digital Employee.

○ Focused on Tasks and Expertise related to your industry

○ Seamless engagement (via an app, txt, email, even voice)

○ Already “Programmed” to do what you need it to do

What is a Bot?● Software that is acting like a user

● What does it do today?

○ Responds to basic questions - Chat Bot

○ Automates simple tasks - eCommerce, Request Information, Help etc -

Amazon Alexa - Apple Siri

● Challenges

○ Artificial Intelligence is still early in development

○ Software needs to transition to allow for a new “User Interface”

Bots + Humans● Example: getMagic.com (MAGIC)

○ They combine the power of BOTS and

Human powered service.

● Current Focus and Capability

○ Daily Tasks

○ Reminders (Calendar)

○ Booking Travel

From Bot to Digital Employee

BOT

LOGIC / A.I.

HUMAN ASSISTED

SKILL

YOU: What is the Weather?

BOT: 78 and Sunny

YOU: Can you book my a flight to NY this Tuesday?

BOT: Yes.

YOU: Can you call my top ten customers and wish them happy new year.

BOT: Yes.BOT: Would you like for me to send a mailer to your leads this week?

YOU: Yes

What is a Digital Employee?● More than a Bot + Human

○ Will have utility related to your business (industry specific)

○ Will follow a business process that adds real benefit and value

○ Will be integrated into your current business

● Supports you and other Employees

○ Maximizes your time by reducing mundane tasks

● Offers a competitive advantage

○ Access to Information, Data

○ Does things a Human can’t do (processing large data-driven tasks,

algorithms)

Why a Digital Employee?● Automation

○ Ensuring the tasks are done.

○ Consistent delivery.

● Cost Benefit

○ Outsourced services scale with lower costs

● Efficiency

○ Technology / Apps / Bots can be more efficient

● Expertise

○ Constantly improving and getting smarter.

● Access to Information via other Bots and Software

○ Unlimited access to Data and Intelligence (Algorithms)

What does a Digital Employee look like?

YOU DIGITALEMPLOYEE A.I.

HUMANPOWEREDSERVICE

COMPUTERPOWEREDSERVICE

OTHERA.I.BOTS

CALL CENTER

SALES TEAM

MARKETING

APPS / SOFTWARE

3RD PARTY BOTS

CUSTOMER BOTS

The Evolution of the Internet Experience

YOU

TODAY

WEBSITE

DATA

LOGIC

YOU

FUTURE

BOT

DATA

LOGIC

KEYBOARD SCREEN VOICE VOICE OR APP

BOT

BOT

BOT

BOT

BOT

BOT

Real World Example

YOU

YOU:Send my new Client John Smith some Flowers on Tuesday

BOT:I found John Smith at 121 Cherry Lane. I will send him flowers on Tuesday, Jan 15th. The best option for flowers is a dozen daisies from flowers.com for $9.99. Is this ok?

YOU:YES

YOURBOT

FLOWERSBOT

CALENDARBOT

CONTACTSBOT

ORDERSUBMITTED

BOT:Order has been submitted. Confirmation #B4533X

Another Real World● “Closed” System Bots will be more

prevalent today (especially in hardware)

because it’s easier to “control and predict”

the conversation.

○ Alexa (Amazon)

○ Siri (Apple)

● “Open and Integrated” Bots will begin to

appear once A.I. and communication

becomes standardized

○ Facebook

○ Google

Takeaways● Bots + Software + Big Data + Best Practices will merge into the first version of the

“Digital Employee”

● Cost for Digital Employee’s will range from $99 to $1,000 per month depending

on their “skills”.

● Consumer Bots will drive innovation, but Business Bots will be have the most

impact first.

● We are entering into the “Automation Age”

Questions?

Rich Swier

Co-Founder, offrs.com

rich@offrs.com