A LOOK AT OGI EYEWEAR’S RECENT FRAME FEATURES, EXCLUSIVE COVERS AND INTERVIEWS

2016-2017

FEATURED PRESS

Eyecare Business / October 2017

Featuring Seraphin Cumberland

20/20 Magazine / October 2017

Featuring the Red Rose

VCPN / September 2017

Featuring Seraphin Cumberland

Eyecare Business / September 2017

Featuring Ogi Eyewwear 9233

Eyecare Business / September 2017

Featuring Scojo New York Roxbury Street

Vision Monday / May 2017

Featuring the Ogi Eyewear 9111

VCPN / May 2017

Featuring the Ogi Eyewear 9206

20/20 Magazine / May 2017

Featuring the Ogi Eyewear 7146

Eyecare Business / May 2017

Featuring the Bon Vivant Angelina

Eyecare Business / May 2017

Featuring the Seraphin Augusta

Eyecare Business / May 2017

Featuring the Bon Vivant Angelina

20/20 Magazine / May 2017

Featuring the Ogi Eyewear 9232

20/20 Magazine / May 2017

Featuring the Innotec Sawyer

20/20 Magazine / April 2017

Featuring the Bon Vivant Avril

Eyecare Business / April 2017

Featuring the Ogi Eyewear 9230

20/20 Magazine / April 2017

Featuring the Red Rose Milan

VCPN Magazine / March 2017

Featuring the Seraphin Banning

Invision Magazine / March 2017

Featuring the Red Rose Bianchi

Eyecare Business Magazine / March 2017

Featuring the Seraphin Banning

20/20 Magazine / March 2017

Featuring the Seraphin Itasca

VCPN / January 2017

Featuring the Seraphin Beamount Sun, Aguasta Sun, Hancock Sun & Warwick

VCPN / January 2017

Featuring the Ogi Eyewear 4319

Eyecare Business Magazine / December 2016

Featuring the Seraphin Somerset/8005

20/20 Magazine / December 2016

Featuring theBon Vivant Simone

VCPN / Nov/Dec 2016

Featuring the Seraphin Vermillion

Eyecare Business Magazine / November 2016

Featuring the Bon Vivant Tristan

Eyecare Business Magazine / Novemeber 2016

Featuring the Scojo New York Harper Street

20/20 Magazine / Novemeber 2016

Featuring the Ogi Eyewear 9223

20/20 Magazine / Novemeber 2016

Featuring the Seraphin Belmont

Optical Prism / October 2016

Featuring the Ogi Eyewear 7161

12 Optical Prism | October 2016

Preview

PLAN B EYEWEARPlan “B” Eyewear has added new models to its Glacee collection for the fall. Both models feature TR-90 on the frame fronts in red, purple, blue or brown. Depend-ing on which way the light catches these frames, they will appear to glow with bril-liant colour, meaning your frame looks different from all angles.

Both frames also feature sleek, rounded eye shapes that are flattering and femi-nine. Stainless steel makes up the rest of these two frames for a streamlined finish. More information: >> 1-888-399-7742 or www.planbeyewear.com.

OGIThe new men's 7161 by OGI Eyewear, part of the Heritage Collection, is handcrafted from three layers of premium acetate, polished to perfection. Timeless tortoiseshell temples, fastened to the frame by

robust triple-barrel hinges, team up with silver dual-pin detailing to register a certain vintage-inspired quality. Designed in a soft rectangular shape, the 7161 is available in a range of neutral color options.

More information: >> 1-888-560-1060 or www.ogieyewear.com.

October 2016 | Vol.34 | No.5THE MAGAZINE FOR EYECARE PROFESSIONALSTHE MAGAZINE FOR EYECARE PROFESSIONALS

FOCUSED ON THE FUTURE

Stylish specs for seniors

ACTION-READY FRAMES

SCIENTIST EYEING POSSIBLE TREATMENT

FOR LAZY EYE IN ADULTSplanbeyewear.comSelect territories available

Eyecare Business Magazine / October 2016

Featuring the Bon Vivant Amelia

22 EyecareBus iness .com October 2016

ii T R E N D S P O T T I N G

TREND: IS PINK THE NEW BLACK?From pastel hues to brights, pink was prevalent as a frame and lens color

in eyewear at all price levels. Not your typical fall hue, pink was also popular

on designer runways for Fall 2016.

Rose lenses also cropped up in sunwear this season. We found pinks in lines

ranging from Vuarnet and Fysh from Westgroupe to Miu Miu from Safilo and

GUESS from Marcolin.

Gradient frame and lens colors plus rich, jewel tones—sometimes show-

ing up as a “dipped” look color pop on frames—also make the palette for fall,

with neutrals such as beiges and camels in the mix to balance the season’s

brighter hues. Neutrals cropped up in collections from Cole Haan from

Altair to Robert Marc’s New York color line.

Zyl lamination techniques also took a new turn with a process that

enables two different color plastics to be fused together on a temple

without overlapping colors.

TREND: AVIATORS, EVERYWHERE

Aviators and aviator-inspired

eyewear and sunwear showed up at

nearly every frame exhibitor’s booth.

Even cat-eye and rectangular shapes

got into the game with aviator brow bar

accents. Optical aviators are also now

much more prevalent in lines across the

board, from Lindberg to Ray-Ban.

In aviators and beyond, flat 0-base

lenses are still in vogue for sunwear (es-

pecially with a flash mirror coating), but

we noticed a movement to a 2-base “flat”

lens that still offers the flat lens fashion

look, but can now be Rx’d.

TREND: DEEPER LENSESOne more truly notable, new direction

in eyewear is a move toward deeper lens

shapes in frame design. Teardrop shapes

with deeper silhouettes cropped up in

lines ranging from Fysh from West-

Groupe to Tom Ford from Marcolin.

—Erinn Morgan +

Kerri Ann Raimo

SPOTTED: OTHER VEW TRENDSÊ TREND: CORIAN

Ê TREND: ONUS ON LENSES

Ê TREND: CONTACTS FOR ALL

Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW,such as this sunglass style fromMCM fromMarchon

OC TOBER 2016

Throwback Style 13 Specs That Have Been

On-Trend for 30 Years

The Intriguing (and Infamous) History of the Spectacle

EB’s Exclusive Frame Survey Stats

What’s in Your Toolkit?

Flappper optical style from Steve Madden Eyewear, which debuts this month from ClearVision Optical.

The BIG

EB’s BIG 30th Anniversary Issue

Step Inside to See Our Legacy of Spectacular Style, Winning Strategies, and a Pure Passion for Helping Independent Eyecare Professionals Excel in Business

100 • October 2016 20/20

N E WP R O D U C T S

PLAN “B” EYEWEAR: Staag Spectacles HoratioThis titanium frame is bold and masculine, creating a rugged yet refined style for men available in shades of dark brown, blue, gray and black.

Size: 55/17 (140) Pricing: $$$$

(888) 399-7742/www.alternativeeyes.com

NOUVEAU EYEWEAR: Van Heusen Studio S356The keyhole bridge, heavy brow line and chunky temples on this frame balance with a slim eye wire to create a classic style.

Size: 54/17 (145) Pricing: $$

(800) 292-4342/www.nouveaueyewear.com

CLARITI EYEWEAR: S7280Featuring ultra-fine temples and an oval shape, this style is available in classic colors including gunmetal, black and navy blue for a refined look.

Size: 51/20 (140) Pricing: $$

(800) 372-6372/www.claritieyewear.com

ASPEX EYEWEAR: Greg Norman 271Designed with comfort and fit to complement all face shapes, this frame is fashioned with premium Italian materials and Turboflex hinge technology, and is also bifocal friendly.

Size: 54/15 (140) Pricing: $$$

(800) 277-3979/www.aspexeyewear.com

DASHINGLY DAPPER20/20 I NS IGH T : Refined yet still casual, classic but also cutting edge, let’s face it—

men want it all. These dapper styles will offer him everything he’s looking for while creating a balanced look for his face. Check out these masculine frames for

easy-to-wear options that provide style and sophistication. —Jillian Urcelay

OGI EYEWEAR: Ogi 7161Handcrafted from three layers of

premium acetate, this soft rectangular frame features tortoiseshell temples, triple-barrel hinges and vintage silver

dual-pin detailing.

Size: 54/19 (145) Pricing: $$$$

(888) 560-1060/www.ogieyewear.com

2 0 2 0 M A G . C O M / A P P S

O C T / 16W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/

2020MAG

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page109

THE SUN RISE OF RXGOLF EYEWEAR TEES UP

THE DOMINANT STYLE, COLOR AND TECH TRENDING IN EYEWEAR TODAY IS MEN’S EYEWEAR. AND… THOSE MEN ARE RADICALLY INDEPENDENT.

THE DOMINANT STYLE,

BON VIVANT TRISTAN FROM OGI EYEWEAR

20/20 Magazine / October 2016

Featuring the Ogi Eyewear 7161

September 2016 20/20 • 69

S T Y L E F E A T U R E |Everywhere You Look |

Ivory TowerIt’s so elegant up here. Regal

(yet discreet) sparkles. A winkish CatEye and a shade of

glow-white ivory that defies description. This is for a

woman of confident presence.

SERAPHIN Somerest from Ogi Eyewear

20/20 Magazine / September 2016

Featuring the Seraphin Somerset

Introducing...

E Y E W E A R

Come see the entire collection at our VEW Booth 19031 • McGeeGroup.com • 800.966.2020

20/20ADVERTISEMENT

S E P / 16W W W . 2 0 2 0 M A G . C O M

134 • September 2016 20/20

N E WP R O D U C T S

OGI EYEWEAR: Seraphin Barrymore Handcrafted from acetate into a flattering feminine silhouette, this frame is ideal for professionals in search of a contemporary and polished colorway.

Size: 53/16 (140) Pricing: $$$$$

(888) 560-1060/www.ogieyewear.com

EASTERN STATES EYEWEAR: Exces 3132For women in search of a square shape, this frame features a light fused color contrast and acetate temples and spring hinges.

Size: 52/16 (140) Pricing: $$

(800) 645-3710/www.eseyewear.com

SAFILO: Fossil 2040/SThis flattering women’s sunglass offers a square-shaped acetate front with injected

temples that feature the Fossil diamond logo and faux leather inserts.

Size: 55/17 (140) Pricing: $$

(800) 631-1188/www.safilo.com

PLAN “B” EYEWEAR: Headlines 290 This micro-thin acetate optical style features stainless steel temples and a keyhole bridge for those in search of a lightweight and modern shape.

Size: 49/41 (138) Pricing: $$$

(888) 399-7742/www.planbeyewear.com

A MIX OF MARBLE 20/20 I NS IGH T : With a subtle but soft mix of colors, frames with a marbleized look and feel

bring forward a sense of sophistication. From a twist of dark browns and blacks to more upbeat speckled patterns, you can’t go wrong with blended colorations. —Victoria Garcia

NOUVEAU EYEWEAR: Hot Kiss 56A colorful, speckled pattern adds a pop of fun to this rectangle- shaped acetate frame.

Size: 49/17 (135); 54/17 (145) Pricing: $$

(800) 292-4342/www.nouveaueyewear.com

( ) 560 1060/www.ogieyewear.com

1188/www.safilo.com

20/20 Magazine / September 2016

Featuring the Seraphin Barrymore

Introducing...

E Y E W E A R

Come see the entire collection at our VEW Booth 19031 • McGeeGroup.com • 800.966.2020

20/20ADVERTISEMENT

S E P / 16W W W . 2 0 2 0 M A G . C O M

Featuring the Ogi Kids IN103

10 Optical Prism | September 2016

Preview

OGI KIDSOgi Kids has launched four new models made from TR-90 surgical-grade plastic with sturdy stainless steel temples capped with adjustable tips for comfort and adjustability.

The IN100 is designed in a feminine shape, while the IN101 is a rectangular frame. The Ogi Kids IN102 is an ultramod-ern frame, designed in a round and iconic P3 shape and the

IN103 is an innovative ultra-lightweight frame. All four frames are available in vibrant colours.

More information: >> www.ogieyewear.com.

WESTGROUPEWestGroupe has introduced the Thin and Light collection by Stepper Eyewear. Stepper has brought to life the lightestfull-rimmed frames they have ever made; as thin as 1.3 mil-limetres and as light as 4.5 grams.

The collection is designed with high-quality materials like TX5, or a combination of TXF and titanium. The rich earth tones of the collection will complement most complexions.

More information: >> www.westgroupe.com.

Optical Prism Magazine / September 2016

September 2016 | Vol.34 | No.4THE MAGAZINE FOR EYECARE PROFESSIONALSTHE MAGAZINE FOR EYECARE PROFESSIONALS

THE UNSUNG

HEROA GOLDENOpportunity

In the Lap of LuxuryHOT LOOKS FallFOR

INVISION Magazine / September 2016

Featuring the Ogi Kids IN100

9/9/2016 Invision September 2016

http://mydigimag.rrd.com/publication/?i=333584#{"issue_id":333584,"page":0} 59/97

9/9/2016 Invision September 2016

http://mydigimag.rrd.com/publication/?i=333584#{"issue_id":333584,"page":0} 2/97

Featuring the Ogi Kids IN100

20/20 Magazine / August 2016

52 • August 2016 20/20

S T Y L E F E A T U R E | Frame Game|

METAL PREP TALKPerfect metals always make a fitting delight for kids.

INNOTEC KIDS 100 from Ogi Eyewear

2 0 2 0 M A G . C O M / A P P S

A U G / 16W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/

2020MAG

TWITTER.COM/ 2020MAG

page 101

SUNDAY: ADOLESCENT EXPERTS >64

GAME PIECES >66

MARKETPULSE: OUR CHILDREN, OUR FUTURE >72

RXPERTISE: IT’S HIGH

TIME FOR LOW VISION >78

BE IN IT TO WIN IT.

CHILDREN WILL LOVE

YOU FOR IT.

FRAME

GAME

NIKI NICOLE MILLER ELODIE FROM L’AMY AMERICA

Featuring the Ogi Kids IN103

20/20 Magazine / August 2016

August 2016 20/20 • 95

N E WP R O D U C T S

MATCH EYEWEAR:•Float Kids 50Featuring a confetti-scattered metal temple, this frame is sturdy and durable while also ensuring maximum comfort and safety through premium quality materials for kids ages 4 to 16.

Size: 47/16 (130) Pricing: $$

(516) 877-0170/www.match00.com

MARCOLIN USA: Skechers SE1604Featuring a colorful animal print pattern on the temples, this modified rectangular acetate frame is available in translucent colorations such as dark brown, lilac and violet.

Size: 45/16 (125) Pricing: $$

(800) 537-9265/www.marcolin.com

TURA: Kate Young for Tura Kids K903

Featuring a custom lamination process at the temporal edges of the frame front, this edgy design is accented with a contrasting pop of

color creating a colorblocking effect.

Size: 47/15 (130) Pricing: $$

(800) 242-8872/www.tura.com

OGI EYEWEAR:•Ogi Kids IN103Inspired by the Innotec collection, this ultra-lightweight frame is handcrafted from TR-90 surgical-grade plastic, making it a feather-light, modern look for kids.

Size: 44/19 (130) Pricing: $$$

(888) 560-1060/www.ogieyewear.com

COOL KIDS 20/20 I NS IGH T : When you’re a kid, looking cool is—well cool!

Now more than ever, children’s frames are getting a stylish, grown-up makeover. Kids and tweens care about their appearance—help them rule the playground with on-trend ophthalmic frames that will surely stand out. —Jillian Urcelay

CLEARVISION OPTICAL: IZOD 2804This sporty-cool frame is available in blue, brown and smoke, and features a translucent acetate frame front for a modern look.

Size: 46/14 (125); 48/14 (130) Pricing: $$

(800) 645-3733/www.cvoptical.com

2 0 2 0 M A G . C O M / A P P S

A U G / 16W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/

2020MAG

TWITTER.COM/ 2020MAG

page 101

SUNDAY: ADOLESCENT EXPERTS >64

GAME PIECES >66

MARKETPULSE: OUR CHILDREN, OUR FUTURE >72

RXPERTISE: IT’S HIGH

TIME FOR LOW VISION >78

BE IN IT TO WIN IT.

CHILDREN WILL LOVE

YOU FOR IT.

FRAME

GAME

NIKI NICOLE MILLER ELODIE FROM L’AMY AMERICA

Featuring the Bon Vivant Camille

Eyecare Business Magazine / August 2016EyecareBus iness .com

Bridge Beauty

3 STUNNING + Sales-Enhancing Sunwear Trends

5 HOT Eye-Healthy Eats

EYE MASKS + COCKTAILS:

One OD's Hip Strategy

TOUGH LOVE: Outlandish Lens Customer Experiences

COCO + BREEZY Up Close + Personal

Jimmy Choo Glint/S from Salo

DEMOGRAPHICS,

American Style

Score an insider look at how your ECP peers are faring—and what they’re selling— from sea to shining sea with intel from our

exclusive Regional Trends in the Optical Marketplace study