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History
Ogilvy & Mather is an International Advertising, marketing and Public relations agency based in Manhattan and owned by WPP Group. Ogilvy & Mather was founded in 1948 by David Ogilvy. The company operates 497 offices in 125 countries with approximately 16,000 employees. The O & M became a leading worldwide Ad agency by the 1960s. In 1989 The Ogilvy Group was purchased by WPP Group. The chair is Rochelle B. Lazarus, who has held the position since 1996. She also was CEO until the end of 2008, when she was succeeded by Miles Young.
Indian Scenario
1st Advertising agency in India. Ogilvy & Mather is acknowledged as the
leading communications agency in India.
Exec Chairman & NCD- Piyush Pandey.
Growth Rate of 23% in 2007.
Local perspective in accordance with Indian Culture.
Capability to balance global and local brands.
Offices in India
Mumbai
Delhi
Kolkata
ChennaiBangalore
Hyderabad
Organizational Structure
• OgilvyOne
Worldwide
• Ogilvy Public Relatio
n Worldw
ide
• Ogilvy Action
• Neo @ Ogilvy
• Ogilvy Health
Worldwide
• Ogilvy Interacti
ve
• Client Servicing
• Creative • Media • Production • Finance
Ogilvy Departments
• Client Servici
ng
• Creative
• Media
• Production
• Account Plannin
g
• Account Manage
ment
• Copy
• Art
• Planning
• Buying &
Negotiation
• Operation
• Pre Produc
tion
• Production
• Post Produc
tion
Awards and Achievements
Ogilvy & Mathers have bagged several awards for TV Commercials, Print ads, and Case Study Presentation.
Ogilvy & Mathers has an extensive presence at the 34th Annual Cannes Lion International Advertising Festival. Winning 57 Medals.3 Gold, 18 Silver and 36 Bronze which makes Ogilvy the leading agency in the WPP network.
Ogilvy & Mathers had been awarded as the Grand Effie Gold (Campaign of the Year) for Fevicol in the year 2008.
Gold for Service on Hutch, The campaign had won the “Campaign of the Year” at Abbies .
Gold Effie for Corporate Advertising for the “Cadbury Crisis Management”.
Clients
Consumer Marketing• Bulova• DuPont™• Grohe• Jones New York• Kimberly-Clark• LG Electronics• Nestle• Unilever (Dove, Pond’s etc)• Virgin America• Kodak• KFC • Bingo• Amul Macho
• Amway• Adidas• Coca-Cola Company• Gillette• Mattel• NexCen Brands• Tobacco Institute• Johnson & Johnson• Tatan• Cadbury • Kraft Foods (Milka, Toblerone)• Asian Paint• Pidilite (Fevicol)
Corporate
• American Express• CDW• Citizen's Bank• FM Global• Ford• Grant Thornton• LG Electronics• Luxottica Group• Quintiles Transnational• UPS• Citizens Financial Group• MetLife• Axis Bank
Health Care
• Bayer• Boehringer Ingelheim• Bristol-Myers Squibb• GlaxoSmithKline• Ortho-Biotech• Merck• Novartis• NPS• Pfizer• Roche• Schering-Plough• Wyeth
Public Affairs • American Chemistry Council
• Department of Homeland Security
• DuPont™
• Ford
• United Service Organization
Auto Mobile • Castrol
• Tata-ARIA
• CEAT
• BMW
• Europ Car
• Ford
Technology & Electronics
• Brocade
• Canon
• Citrix
• Hitachi Data Systems
• IBM
• Lenovo
• LG Electronics
• Microsoft
• Novell
• SAVVIS
• The Storage Networking Industry Association (SNIA)
• Uniden
• Zebra Technologies
• Motorola
• Spice
• SAP
• Siemens
Entertainment
• MTV
• WWF
• Yahoo
Chemical and Gas
• DuPont
• British Gas
• BP
Services
• Vodafone
• Indian Railway
• MP Tourism
• Cisco
• DHL Express
Other
• Anglo American
• GSK
• Kick It Out
Social Marketing
• Agency for Healthcare Research and Quality (AHRQ
• California High-Speed Rail Authority
• California Office of Traffic Safety
• Centers for Disease Control and Prevention (CDC)
• Centers for Medicare & Medicaid Services (CMS)
• Department of Homeland Security (DHS)
• Department of Health and Human Services,Office of the Assistant Secretary for Public Affairs (HHS)
• Department of Veterans Affairs (VA)
• Federal Emergency Management Agency (FEMA)
• Internal Revenue Service (IRS)
• National Heart, Lung, and Blood Institute (NHLBI)
• National Cancer Institute (NCI)
• National Institute on Drug Abuse (NIDA)
• National Defense University (NDU)
• National Eye Institute (NEI)
• National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
• National Institute of Neurological Disorders and Stroke (NINDS)
Recent ad by Ogilvy & Mather
Lenovo India describes "doers" as a rare species in new TVC.
Vodafone communicates a multitude of offerings with new campaign.
Lenovo launches tablets with the 'Do' mindset.
Tata Sky’s new campaign attempts at encouraging customer to ask questions.
Vodafone ties up with Facebook to create Vodafone Blue.
Future Generali releases new agent recruitment campaign.
Bingo Tedhe Medhe.
TVC for KFC Hot Zinger
campaign for Star HD
IDBI Federal Life Insurance announces new campaign
TVC for KFC’s Popcorn Chicken
Remarkable Ads
OUTDOOR ADS• Apsara Drawing Pencil: Reacting Portraits Eye.• Vodafone: Thank You.• Ranipal Starch: Biker Executive. • traffic police Mumbai: don't drink & drive• Glow Paint: Cinderella
PRINT ADS• Nehru Zoological Park: Lion • chocolate: licking • Fevikwik: I can
TV ADS
• Vodafone Zoozoo
• Fevicol TVC
• Cadbury Shubharambh
• Cadbury Bournville: Crow
• Bajaj Pulsar 220: Bank Job
• Madhya Pradesh Tourism: M.P. Tourism Hands
• Ford
• Asian Paint
Controversies
• 2004, Ford Spotka Controversy.
• Asia Pulp and Paper.
• Other Controversies.