DRUPA 2012

The advertising model is evolving from intrusive to participative

The consumer is in controlGrowing power of digital influencersConsumers are more digital native than advertisers

and agenciesPeople are multi-tasking continuouslyThere is no single model of consumer behavior

How to be creative ?

Redefining the medium.Direct Marketing is no longer about

push only.

creative

offer

list

How ?Who ?

What ?

What we used to do whilst creating a Direct Mail

Listen to your customers

Invite them into a dialogue

Engage them with your product offer

The new Direct Marketing paradigm

LISTEN TO YOUR CUSTOMERS

INVITE THEM INTO A CONVERSATION

ENGAGE THEM WITH YOUR PRODUCTS

HOW CAN WE CATCH A LEAD IN MID AIR ?

Create relevanceSurprise them !

Thank you for your attention