Lacta on FacebookA case study by OgilvyOne Athens

November 2010

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How Lacta got to have 230.000 fans on Facebook.

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We started with a great product!

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We found a community. Didn’t start a new one.

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We asked the biggest one, to join us.

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And then we listened…

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…and searched some more.

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We then created an integrated campaign…

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...and a Facebook app based on our key insight.

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Love in Action, for everyone to see…

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...with a Facebook wall post & a photo upload.

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Results

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From 87.000 to 230.000 fans in 2 months!

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Great interaction & 210.000 virtual Lactas

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A true viral campaign!

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To be continued…

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Thank you!panos.sambrakos@ogilvy.com