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oGIP Raising for Fruit Peak

Date post: 03-Jul-2015
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Learn more about the context of AIESEC's initiative to Raise more oGIP Exchange Participants for "Fruit Peak" What is the context and what do you focus on? What are the key Challenges for Tier 1,2 and 3 and how do you overcome them?
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oGIP Raising for Fruit Peak
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Page 1: oGIP Raising for Fruit Peak

oGIP Raising for Fruit Peak

Page 2: oGIP Raising for Fruit Peak

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Useful info for…

Page 3: oGIP Raising for Fruit Peak

What is fruit peak??June, July,

August Realizations

June, July, August

Realizations

Page 4: oGIP Raising for Fruit Peak

In order to reach the top, We need to start

climbing RIGHT NOW!

In order to reach the top, We need to start

climbing RIGHT NOW!

YES. We need to raise MORE right NOW!

YES. We need to raise MORE right NOW!

Page 5: oGIP Raising for Fruit Peak

Let’s Get Started!

How to set up a fast and smart marketing campaign to raise more

for fruit peak!

Page 6: oGIP Raising for Fruit Peak

The global unemployment rate among 15- to 24-year-olds was

estimated at 12.6% in 2013, with 73 million people jobless

worldwide.

Page 7: oGIP Raising for Fruit Peak

As much as you want to change the world. You also

need to know how to change it.

Page 8: oGIP Raising for Fruit Peak

How do you sell something you don’t

believe in?

Page 9: oGIP Raising for Fruit Peak

You Don’t.

Page 10: oGIP Raising for Fruit Peak

believe in it.

To sell a product effectively. You first

need to

Page 11: oGIP Raising for Fruit Peak

Marketing is not just about promotions but something bigger

with a purpose. Our Purpose. Our Purpose.

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To connect a solution to the prospective

customer’s problems that they may ormay not realize yet.

Page 13: oGIP Raising for Fruit Peak

So you see.

This is why value needs to existin every aspect of your marketing.

Be more than your graphics. Be about something bigger.

Embed the soul of the organizationinto piece of what you do.

Page 14: oGIP Raising for Fruit Peak

The challenge?

Page 15: oGIP Raising for Fruit Peak

A leaking funnel in conversion processes

Tier 1 & 2

Page 16: oGIP Raising for Fruit Peak

Tier 3 Lead Generation: How to attract the

right profile

Page 17: oGIP Raising for Fruit Peak

The season is ripe of opportunity.

We need to pick our “fruits” in this peak.

Page 18: oGIP Raising for Fruit Peak

Launch a simple & powerful marketing campaign throughout April that is focused and collaborative.

How to squeeze the last “fruits” of the season:

Page 19: oGIP Raising for Fruit Peak

Then promote in May for the last chance to raise and match people


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