27
Oh, You Mean ? Social Media Demystified Presented By: Mike Rynchek President, SpyderTrap Online Marketing [email protected] @MikeRynchek @Spyder_Trap www.SpyderTrap.co m
| Date post: | 01-Apr-2015 |
| Category: |
Documents |
| Upload: | cali-milham |
| View: | 213 times |
| Download: | 1 times |
Oh, You Mean ?
Social Media Demystified
Presented By: Mike RynchekPresident, SpyderTrap Online [email protected]@MikeRynchek @Spyder_Trap
www.SpyderTrap.com
Bigger Than Just Facebook
www.SpyderTrap.com
Social Media Marketing (SMM)
• Utilizing Social Media platforms to engage and interact with a prospective audience.
(Facebook, MySpace, Twitter, Blogs etc.)
www.SpyderTrap.com
What’s With The Buzz?
• Facebook – 150,000,000 - active users worldwide
• Growing at about 450,000/day
– 872,000 active users Minnesota– 229,000 active users Minneapolis, MN
• MySpace– 61,300,000 unique page views Sept 0
• Twitter– 1.1 billion tweets and growing!
www.SpyderTrap.com
What’s With The Buzz?
www.SpyderTrap.com
So? What CAN SM Do For Me?
• Connect to new demographics• Online Public Relations• Customer service• Support Search Engine
Optimization (SEO)
Plus…
www.SpyderTrap.com
So? What CAN SM Do For Me?
• Brand monitoring• Brand building• Create a groundswell (Viral)• Connect!
– You tell me, any ideas?
www.SpyderTrap.com
What CAN’T SM Do For Me?
• CAN’T control the conversation• CAN’T control when and where• CAN’T always forecast success• CAN’T act as a silver bullet• Save you 15% on your car
insurance
www.SpyderTrap.com
Social Media Successes
www.SpyderTrap.com
How Social Media Changed Public Policy in Minnesota
Social Media Success: Vote Yes
• Vote Yes Minnesota– Inform voters and potential voters– Connect with local supporters– Online Public Relations
www.SpyderTrap.com
Social Media Success: Vote Yes
• Goal– Pass constitutional amendment – Reach 18-30yr using new media
tactics– Inform drop off and swing voters– Develop the Vote Yes brand
www.SpyderTrap.com
Vote Yes: How Did We Do It?
• Research• Brand/voice development• Deployed SM tactics
– Created and fueled the groundswell– Update basecamp or website
• Email• Paid media• Traditional media
www.SpyderTrap.com
Groundswell Plan
VoteYes family Partners & supporters Users & superusers Minnesota social media critical mass
www.SpyderTrap.com
Vote Yes Base Camp
• Vote Yes info• Blogs (RSS)• Pictures• Video• Press• Viral content• Much more
www.SpyderTrap.com
Vote Yes Facebook
3,637 Fans
About the amendment & links
Videos
Facebook applications (viral)
More viral content
116 wall posts or comments
VY blog feedPictures
Events
Amendment facts
www.SpyderTrap.com
Viral Facebook Applications
www.SpyderTrap.com
Vote Yes Viral Email Reminder
www.SpyderTrap.com
Vote Yes Viral & Banner
www.SpyderTrap.com
Vote Yes Paid
www.SpyderTrap.com
Vote Yes Twitter
www.SpyderTrap.com
5 Places To Start
1. Post a video to YouTube2. Join Facebook, Twitter,
MySpace3. Post a picture on Flickr 4. Start a blog or comment on a
blog5. Just try!!!!!!!!!!!!!!!!!!!!
www.SpyderTrap.com
Vote Yes YouTube
4 B’s To Social Media
1. Be creative2. Be buzzworthy! 3. Be positive 4. Be a pioneer
www.SpyderTrap.com
Social Etiquette
• Produce the best content possible!– Don’t be too self promoting
• Be responsive! Don’t be a social snob
• Create a common voice• Spread the wealth• Don’t mess it up!
www.SpyderTrap.com
Social Media Resources
• Groundswell– By Charlene Li & Josh Bernoff
• Chris Brogan– www.ChrisBrogan.com
• Gary Vaynerchuk– www.TV.Winelibrary.com
• SpyderTrap– www.SpyderTrap.com
Questions?
Presented By: Mike RynchekPresident, SpyderTrap Online [email protected]@MikeRynchek @Spyder_Trap
