OHT 1 - MG - Luxembourg September -2000 Frans de Bruïne European Commission eContent European...

OHT 1 - MG - Luxembourg September -2000

Frans de BruïneEuropean Commission

eContent

European Digital Content for the Global Networks


European Digital Content for the Global NetworksEuropean Digital Content for the Global NetworksEuropean Digital Content for the Global NetworksEuropean Digital Content for the Global Networks

Content plays a key role Content plays a key role

The political contextThe political context

The next frontierThe next frontier

Building on Europe’s strengthBuilding on Europe’s strength

The The eeContent proposalContent proposal

AgendaAgenda


Content plays a key roleContent plays a key roleContent plays a key roleContent plays a key role

E-conomy / E-World

Media Industry

TelecomSP

Industry

Source: Lucent Technologies

Changing revenue sources: the view of a technology company

Opportunity

/ Potential50% GDP

Worldwide Revenue$1.3 Trillion

Worldwide Revenue$600 Billion

Traditional “Pipe” Services

Free Servicefor Accessto Eyeballs



The economic importance of content

Sheer size €412 billion - or 5% of the EU GDP 4 million employees

Growth rate Can be up to 20% per year Job creation engine: up to 1 million new jobs by

2005

Indirect effects Information is a valuable asset Driver and tradable good in e-commerce Pushes ICT goods and services demand



Language does matter

Source: Global Reach and Inktomi

86,5%

51,3%

2,4%3,9%

33,5%

10,5%

0

10

20

30

40

50

60

70

80

90

100

Language of users Language of Websites

EnglishFrenchOther


The political contextThe political contextThe political contextThe political context

The Union has today set itself a new strategic goal for the next decade: to become the

most competitive and dynamic knowledge-based economy in the world capable of

sustainable economic growth with more and better jobs and greater social cohesion.

Dot.com SummitDot.com SummitLisbon 23 - 24 March 2000Lisbon 23 - 24 March 2000

““Content industries create added value by exploiting Content industries create added value by exploiting and networking European cultural diversity.”and networking European cultural diversity.”



A cheaper, faster, secure Internet

Investing in people and skills

Stimulate the use of the Internet

eEurope Action PlanFeira 20 June 2000Feira 20 June 2000

Three key objectivesThree key objectives



Actions: Accelerating e-commerce Government online: electronic access to

public services Health online

European digital content for global networks

Intelligent transport systems

Stimulate the use of Internet

Content plays a key roleContent plays a key role


The next frontierThe next frontierThe next frontierThe next frontier

“Mobility and the Internet, the two dominating drivers

in communications, will converge to create a future

which we call the Mobile Information Society - a

society where technological innovations are used to

allow people to access applications and services

irrespective of place and time”

Jorma Ollila, Nokia, June 2000


The next frontierThe next frontierThe next frontierThe next frontier

2000 2001 2002 2003 2004 2005

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

Inst

alle

d b

ase

of h

and

sets

(b

n)

WAP GPRS

UMTS

The Mobile Internet

Source: Dataquest

0

0,2

0,4

0,6

0,8

1

1,2

1,4

1997 1998 1999 2000 2001 2002 2003

Mobile phones

PCs with Internet access

Subscribers (billion)

Mobiles with Internet

access

The Information Society is going mobileThe Information Society is going mobileThe Information Society is going mobileThe Information Society is going mobile

OHT 11 - RfdB - EP September-2000

Building on Europe’s strengthBuilding on Europe’s strengthBuilding on Europe’s strengthBuilding on Europe’s strength


Source: FT Mobile Communications USA: Cellular Telecoms Industry Association

0

20

40

60

80

100

120

140

160

1992 1993 1994 1995 1996 1997 1998 1999

EU

USA

Mobile subscribers (million)

EU mobileliberalisation

Building on Europe’s strengthBuilding on Europe’s strengthBuilding on Europe’s strengthBuilding on Europe’s strength


Traditional strength in content

Rich content baseRich content base Public sector informationPublic sector information

World ranking playersWorld ranking playersLong publishing traditionLong publishing tradition

Chances in linguistic and cultural Chances in linguistic and cultural customisationcustomisation

but:but:Lagging in electronic publishingLagging in electronic publishing


European Content for the Global NetworksEuropean Content for the Global NetworksEuropean Content for the Global NetworksEuropean Content for the Global Networks

Three actions lines: Stimulating the exploitation of Public sector

information Enhancing linguistic and cultural

customisation Supporting market enablers Support actions

Time frame: 2001 - 2005

Budget: 150 MEURO

eContent:


Exploitation of Public Sector InformationExploitation of Public Sector InformationExploitation of Public Sector InformationExploitation of Public Sector Information

Public Sector Information is hardly exploited in the EU No common principles for storing the information

No common legal framework for using the information

Little experience of public-private collaboration

Support growth in a potential marketSupport growth in a potential market

The problem

The proposal: expand the information supply Encourage partnerships between the public and private

sector Support early experimentation

Experimental projects - expand INFO2000 early trial Pan - European Data Collections


Linguistic and cultural customisationLinguistic and cultural customisationLinguistic and cultural customisationLinguistic and cultural customisation

Barriers to cross border commerce due to different language and business cultures

Opportunities to expand markets not realised Internet to become a collection of n-language islands ? US firms most active in localisation of software

A common framework for content and languageA common framework for content and language

The problem

The proposal: promote a multilingual approach

Foster the adoption of language strategies and partnership Strengthen the linguistic infrastructure


Supporting market enablersSupporting market enablersSupporting market enablersSupporting market enablers

High-tech investment in the EU still less than in the US Non-mature risk culture in Europe Venture capital funds are aplenty, but getting the “smart

money” that puts an Internet startup on the fast track is still a big challenge (FT, http://forums.ft.com/)

EU wide IPR trading still a major issue

Create a snowball effectCreate a snowball effect

The problem

The action: enabling the market to function

Bridge the gap between investors and entrepreneurs Experiment in EU wide IPR trading


Support MeasuresSupport MeasuresSupport MeasuresSupport Measures

Lacking data on the converging industries

Identifying future developments

No link between different voices of the digital content spectrum

The Problem

Collect and make available consistent data sets

Strategic studies: a mirror for industry

Digital Content Forum

The Action

Market transparency is the keyMarket transparency is the key


The decision making processThe decision making processThe decision making processThe decision making process

Commission Adoption: 24 May 2000

Opinion of the Parliament, COR, ECOSOC: October/November

Telecoms Council 3 October (presentation)

Telecoms Council 22 December (adoption)

Tentative time table


eContenteContenteContenteContent

5 C’s for Success5 C’s for Success

CreativityCreativity

Common senseCommon sense

CashCash

CooperationCooperation

CustomersCustomers

A high premium on entrepreneurship

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