| Date post: | 27-Jul-2015 |
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MARKETING YOUR
ATHLETIC PROGRAM
BUILDING THE BRAND
HOW WE ACCOMPLISH THIS MUCH CONTENT
K
WE'RE PROFICIENT Our staff is expertly trained in the systems they use
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PROMOTION
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OUR REWARDS APP
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[ K
S Let’s come & see
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WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
JEFF WALRICH, CAA
Jeff Walrich is in his third year as the director of athletics for Gilmour Academy and his 15th year overall in K-12 independent schools.
KRISTY BOOHER, RAA
Kristy Booher is in her sixth year in athletics at Gilmour Academy and is the associate athletic director for the Upper School and the director of athletics for the Middle School.
ABOUT US GILMOUR ATHLETIC DEPARTMENT
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
I. BUILDING THE BRAND
II. PROMOTION OF STUDENT-ATHLETES & TEAMS
III. OUR REWARDS APP
IV. HOW WE ACCOMPLISH THIS MUCH CONTENT
V. QUESTIONS AND ANSWERS
PRESENTATION SUMMARY
BUILDING THE
BRAND
[
I
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
Different Logos
Different teams had different logos Academic seal
Different Mascots
Different looking mascots in print and gear No one knew which one to use
Dated Signage
Different logos on signs Different fonts
Uniforms
Mismatched uniforms Different brands Different colors
THREE YEARS AGO Who were we?
#
H
G
$
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
TODAY WE ARE GILMOUR!
ATHLETIC LOGO One logo
UPDATED MASCOT Modern Lancer
NEW SIGNAGE Official School
Colors
NIKE UNIFORMS Consistent look
#1 #2 #3 #4
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
m
GILMOUR ACADEMY ATHLETIC LOGO ONE LOGO – DIFFERENT FORMS
PROMOTION OF STUDENT-ATHLETES & TEAMS
II
!
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
OUR GOALS Social Media Campaign #Goal5000
PROMOTION
Promoting our student-athletes
and teams
THE BRAND
Continuing to build brand awareness
for all the stakeholders
ENGAGEMENT
Driving engagement and retention of
students and driving inquiries to the
website
GROWTH
Growing inside and outside of our
community
( V Ñ
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
THE WAGON WHEEL
GILMOUR.ORG
TWITTER Another “hub” plus ingame play-by-play
Athletes and behind the scenes pics
FACEBOOK Our “hub” for everything
YOUTUBE
All video and Lancer Lowdown segments
History of athletics Placeholder for events
FLICKR
All of our designs are uploaded here
!
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&
"
'
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
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PROMOTION
SHARED
INTERACT
75/25/1 RULE BY BRENDAN J. SCHNEIDER, DIRECTOR OF ADMISSIONS, SEWICKLEY ACADEMY
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
MARKET OUR MARKETING “CONTENT IS FIRE, SOCIAL MEDIA IS GASOLINE” – JAY BAER
THE SIZE OF INCREASE USING # HASHTAGS
=NEW FOLLOWERS
SOCIAL MEDIA
WEEKLY YOUTUBE
TOP 3
s
MONTHLY GEAR
RELEASES
J
MONTHLY DID YOU
KNOW? ON OUR SITES
a
WEEKLY HELP ON CERTAIN TOPICS
b
!!!!!!!!!!!!!!!!!
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
ANALYSIS
1300 1498
1703 1967 2402
0
500
1000
1500
2000
2500
3000
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER
SOCIAL MEDIA CAMPAIGN
( +10% ( +15% ( +31% ( +51% ( +85%
Number of Likes % change (
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
INTERACT
VISUAL HASHTAG
PROMOTION
FACEBOOK PROMOTION CONTENT
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
CALL TO ACTION
HASHTAGS
HUMANIZE
ENGAGMENT
INSTAGRAM #TBT CONTENT
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
LANCER LOWDOWN SEGMENTS
POST-GAME INTERVIEWS
MEDIA DAY PRESS CONFERENCES
RESULT: VISUAL CONTENT, STORYTELLING
SHOWCASE VIDEO CONTENT
K
$
j
å
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
• HIGHLIGHT MAJOR ATHLETIC HAPPENINGS
• ENGAGE AUDIENCE
• ADD HUMAN INTEREST ELEMENT
• BEHIND THE SCENES
LANCER LOWDOWN CONTENT
OUR REWARDS APP
b III
a
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
BRIEF: LOYALTY REWARDS PROGRAM
BUDGET: $3000
SOLUTION: MEET THEM HALFWAY
RESULT: MORE STUDENT ATTENDENCE
#LANCERNATION APP REWARDS PROGRAM
K $
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0
2
4
6
AUG SEPT OCT NOV
Hun
dred
s
USERS
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
SOLUTIONS
THE ULTIMATE FAN
EXPERIENCE
o GAME-TIME ACTIVITIES
b
IN-APP
PURCHASES
PUSH NOTIFICATIONS
STRONG FAN BASE
PRIZES )
ALL-SCHOOL
ACTIVITIES
*
SOCIAL MEDIA
Y
WHAT THE APP CAN CREATE
HOW WE ACCOMPLISH THIS MUCH CONTENT
K IV "
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
MANAGES ALL SOCIAL MEDIA
SITES, BRANDING AND CONTENT
MANAGES ALL VIDEO CONTENT
AND ASSISTS WITH GAME-DAY
SOCIAL MEDIA
OTHERS THAT CONTRIBUTE:
1. TRAINER 2. ACCOUNTANT 3. STUDENTS
THE TEAM
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
MINI-IPAD IOGRAPHER SET-UP WITH MIC, LIGHT, AND
TRIPOD
CANON EOS T3I IPHONE 6
OUR EQUIPMENT
Go ahead. Ask away.
QUESTIONS AND ANSWERS Where we hope you’ll find the answer to any question you may have about
+
,
WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: [email protected]
FACEBOOK facebook.com/GilmourAcademyLancers
TWITTER twitter.com/GALancerAD
YOUTUBE youtube.com/GAAthletics
INSTAGRAM instagram.com/GALancerAD
PINTEREST pinterest.com/GALancerAD
FLICKR flickr.com/photos/GALancerAD
FOLLOW US SOCIAL LINKS
See you soon!
YOU THANK FOR LISTENING
-
