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OIC – Open Innovation Community

Welcome Pack

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What is open innovation

Open Innovation is the use of purposive inflows and outflows of

knowledge (and resources) to accelerate innovation.

Source:Henry William Chesbrough (2006) "Open Innovation: The New Imperative for Creating

and Profiting from Technology“

http://openinnovation.berkeley.edu/

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Why open innovation

• Knowledge is so broad that cannot reside in one

single organization

• Creativity is a social phenomenon

• Everything is changing, while organizations are rigid

• Best people are not working for our organization

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Crowd

Goals of the open innovation community

• Accelerate innovation through collaboration

• Create a trusted community where different companies may

collaborate using an ‘open innovation’ approach.

OPEN INNOVATION COMMUNITY

Suppliers, Partners, Clients

Company

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What do we mean for ‘trusted’?

• Trusted means:

• Similar: people working in product or service innovation

(with a technical or marketing role)

• Same goals: accelerate product and service innovation

• Proactive approach toward open innovation

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Why an open innovation community?

• Interactions with a trusted community is safer, easier

and more efficient than interactions with unknown

people in the crowd

• The network effect: the wider is the community, the

bigger is the collaboration power

• Only very big companies may invest in manage

their own open innovation community

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How does it work?

Each participant may

start a challenge

Other participants may respond to

challenges

I am

looking

for…

Challenge

VERY SIMPLE:

• No bureucracy

• No fees

• No commitment

• No time wasted

An open project may

be launched

OP

1 2

3

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Different types of challengesIDEA CHALLENGE

Each participant may

start a challenge

Other participants may respond to

challenges

I am

looking

for…

IDEA CHALLENGE

Email with high level description of the idea

Idea pre-

qualification

Proponents of pre-qualified ideas

are contacted by the company

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Different types of challengesOPEN PROJECT CHALLENGE

Each participant may

start a challenge

Other participants may respond to

challenges

I am

looking

for…

OPEN PROJECT CHALLENGE

Expression of interest

The open project launch meeting is set

up between interested participants to

understand the challenge and to

confirm the interest to proceed

An open project is launched, with

defined goals, resources and

deadlines

OP

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Different types of challengesSURVEY CHALLENGE

Each participant may

start a challenge

Other participants may respond to

challenges

I am

looking

for…

OPEN PROJECT CHALLENGE

Respond to survey

Share results

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What is a challenge

Challenge <title>

Type of challenge <open project, idea, survey>

Challenger<name of the person, company or

anonymous>

Context<describe the reasons that originated the

launch of the challenge>

Goal<describe the expected business results of the

challenge>

Looking for<describe exactly what the challenger is

looking for>

Deadline <deadline for answers>

Contacts <email address for more info or answers>

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How to launch a challenge

• If you want to launch a signed challenge to the whole community, you just

need to start a discussion in the OIC group in Linkedin.

• If you want to launch an anonymous challenge or a challenge only to

selected participants, just send an email to info@open-innovation.it and you

will be contacted in order to define and launch your challenge

• For any type of support in launching challenges, please contact info@open-

innovation.it

• Remember: the more you will be precise defining ‘goals’ and ‘looking for’, the

higher will be the probability to find open-partner for your challenge.

SIGNED ANONYMOUS

TO THE WHOLE

COMMUNITY

TO SELECTED / ONE

PARTICIPANTS

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When is it useful to launch a new challenge?

Quickly reach new

business opportunities

while increasing the

internal knowledge

Grow an existing line

of business with

external knowledge

and ideas

Explore completely

new sectors or

technologies

reducing time, costs

and risks

Share internal

competence for

applications in other

businesses

BU

SIN

ESS IM

PO

RTA

NC

E

INTERNAL COMPETENCE

+-

+-

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TRANSITION

AD HOC

AGREEMENT

BETWEEN

PARTICIPANTSEASY AND FREE

What happens then

REALIZE IDEAS

LAUNCHE THE

OPEN PROJECT

IDEA CHALLENGE

LAUNCH

CHALLENGECOLLECT IDEAS SELECT IDEAS

BUILD AGREEMENT

WITH IDEA SENDERS

LAUNCH

CHALLENGE

COLLECT

EXRPESSIONS OF

INTEREST

RUN THE OPEN

PROJECT LAUNCH

MEETING

BUILD AGREEMENT

WITH PARTICIPANTS

DISTRIBUTE

RESULTS

LAUNCH

CHALLENGE

COLLECT

ANSWERS

SUMMARIZE

RESULTS

OPEN PROJECT CHALLENGE

SURVEY CHALLENGE

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Why join the OI Community?

• Be inspired

• See challenges, understand trends

• Participate

• Provide ideas and suggestions

• Find new business opportunities

• Be open for challenges: participate in open projects

• Launch challenges

• Collect ideas

• Launch open projects in order to accelerate the innovation of your products and services portfolio

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Who can join the community?

• People and companies with the following

characteristics:

• willing to use an open innovation approach to accelerate

innovation

• Having a marketing or technical role in manufacturing or

service companies

• Every participant is encouraged to help the growth

of the community inviting people with these

characteristics

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Does the participation to the OI Community require

a company commitment?

• THE OI Community is a community of people, so no

company commitment is required to join the

community

• Every action in the easy and free stage may be

done at personal or company level

• Further actions should be agreed between

participants

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What should I do when joined the OI Community?

• NOTHING!

• You are not required to participate in any activity

• No fees are required

• You just need to enjoy the ideas and the

opportunities coming from the community

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How to join the community

• Join the ‘OIC – Open Innovation Community’ group

on Linkedin

• Why linkedin:

• It is a global and trusted network where people cannot

mistify their identity and professional role

• Provides basic functionalities to manage the community (registration, mailing, discussions, comments…)