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Oil & Gas JournalAugust 2010
Mission:• Make creative use of media
to tell the oil and gas story – in all dimensions, most effectively.
Proposition:• The oil and gas story has
timely and timeless dimensions of value to the audience.
• Oil & Gas Journal has natural boundaries between its timely and timeless value centers.
OGJ - A Year of ChangeJune 2011
• iPad app Launch – October – 6,765 New Users– 26,000 User sessions– Avg. 1.7 sessions per day
• OGJ website increased 1.37 million page views
• 20.25 million E-Newsletters delivered
• 20.2% Open Rate• 19.4% Click through Rate• .043% Unsubscribe
Consistency of Coverage
• OGJ Editorial covers more industry news and technology trends and applications than any other petro magazine.
• The expanse of the editorial has increased with the new methods of transmission, but retains its unique quality in the marketplace.
Google’s Push for Quality - OGJ
• Google’s Panda program changed the algorithm for search results in order to improve the quality of results by reducing shallow content as measured by duplicate postings of the content on multiple sites.
• Content aggregators who post a high volume of press release originated stories fell dramatically in the Google search rankings.
• Originally sourced stories such as those developed by OGJ gained significantly in Google search rankings.
Google’s Push for Quality - OGJ
• Google defines high-quality stories as those with trusted information, written by subject matter experts and driven by the genuine interests of the readers. Emphasis is given to original content, reporting, research and analysis.*
• What counts as high-quality content are sites that are recognized as experts on the topics covered with substantial coverage as might be expected in a printed magazine, encyclopedia or book.*
*Google, “More Guidance on building high-quality sites”, May 6, 2011
Subscribers Respond*In what format would you prefer to receive OGJ?
• 36% - Print
• 25% - Digital publication (Replica of print publication in digital format)
• 21% - Both print and digital publication
• 10% - Both print and online/html (Content on OGJ.com)
• 8% - Online/html (Content on OGJ.com)
• 1% - No preference
*April 4, 2011 Signet Readership Study
Oil & Gas JournalOnline Delivery
2006-2010• 1,137,627 digital copies of OGJ
were delivered electronically.
• 276,592 were downloaded or viewed online.
• 24.3% open rate
2011; Jan. 3 – May 23• 327,981 digital copies of OGJ were
delivered electronically.
• 88,979 were downloaded or viewed online.
• 27.1% open rate
• In 5 months, OGJ is already at 32.2% of the opens over the previous 5 years.
More from Subscribers*How useful is OGJ and how do you
use it in your job?• In times of change and innovation, it’s important to
stay informed. Knowledge is necessary to not fall behind your competition. Engineering/Technical/Geosciences
• I use O&GJ to keep up with what’s going on in the oil patch. I trust it much more than the headline grabbing publications. Company Management (CEO, Pres, VP, Partner, Director, Manager, etc.)
• Keeping current on trends, new technology and industry activities. Company Management (CEO, Pres, VP, Partner, Director, Manager, etc.)
• O&GJ is a vital information resource to me and keeps me abreast of technological developments and advances in the oil and gas industry. Company Management (CEO, Pres, VP, Partner, Director, Manager, etc.)
• I like the new format. Consulting
• It was great current info on A&D activity while in business development. Now I’m using it for information on drilling and production activity/technology in the Permian basin. Engineering/Technical/Geosciences
• It’s extremely useful for market and industry trends. In particular, the subscriber surveys are a must have. Consulting * April 4, 2011 Signet Readership Study
Oil & Gas JournalShale Coverage
• Bakken – June OGJ
• Eagle Ford – July OGJ
• Marcellus – August OGJ
• Niobrara, Haynesville, Fayetteville, Barnett, Horn River, etc. will covered in the coming months, as will potentials in International Markets
OGJ June 6, 2011
Oil & Gas JournalThanks for your attention … and best regards from
Andreas Sicking and Wilhelm Sicking
Sicking Industrial Marketing PennWell Petroleum Division – Sales Office
Emmastrasse 44 – 45130 Essen Germany
Phone: ++49 (0)2903-3385-70 (Andreas Sicking) Phone: ++49 (0)201-779861 (Wilhelm Sicking)
Fax: ++49 (0)201-781741 EMail: [email protected]
www.sicking.de
