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Oktoberfest 201519th Sept -4th Oct.

Contents1).Special About OktoberFest 2015.2).Marketing Plan.3).OktoberFest Menu.4).Branding .5).Did You Know.6).Total Revenue.7).Happy Snaps.

Special About This Year• This Year Oktoberfest Food Menu was

Designed by our German Chef Armin.

• Many Interesting Beer Appetizers , Main Courses And Desserts where Developed For the Menu.

• Krombacher Suppliers Supported with all the Decorations and Bar Materials.

Special About This Year • OktoberFest T shirts Were Specially

Designed For The Staff This Year.

Marketing Plan • Special Flyers Were Designed with the

help of Marketing .• In House Flyers were Printed Pre

Oktoberfest and were Distributed in 483 Rooms Covering All the Towers Of Capital Plaza.

• Flyers were Distributed to all the guest in advance as the target was to make sure that all the Guest knows about the Offers.

Flyers, Lots Of Flyers!300 Flyers Were Printed and Distributed in the Hotel.500 Flyers Were Printed In House And Were Distributed in the 3 Towers Of Capital Plaza!

THE GIANT LOGO

Giant Logo Of 1 Liter Mug was Displayed On The Front For Upselling

Oktoberfest Menu Salads @ 55 AED

Lamb Lettuce Salad with Potato Vinaigrette.(Mash Salad with Potato Vinaigrette Dressing)

Pumpkin and Rouke Salad with beer honey emulsion(Grilled Pumpkin with Rocca Leaves with beer honey dressing) Sauerkraut and smoked trout salad(Smoked Trout with Chopped pickled Cabbage with Lemon Vinaigrette Dressing)

Oktoberfest Menu Beer Appetizers

Beer cheese Croutons with Minced beef sauce(Cheddar Cheese Soaked in beer with beef sauce on the side)  Spicy potato wedges with Beer mayo( Fried Potato Wedges with Beer Flavor Mayonnaise on top)  Assorted German Sausages with beer cheese fondue (4 Different kinds of sausage with Melted Cheese Dipping)

Oktoberfest Menu    Mains

Raised beef cheeks on Sauerkraut and celery puree, Vanilla carrots and rose Mary Jus(Beef Cheeks with pickled cabbage , celery puree with rosemary sauce) Grilled Char Fillet with Creamy spinach and lentil salad(Fish fillet with creamy spinach and lentil salad)  Oktoberfest BurgerBeef mince with Numberger , pickled cabbage and sweet mustard(Chicken Sausage Burger with Beef mince, pickled cabbage and Sweet Mustard)

Oktoberfest Menu Dessert

Apfelkucherl(Fried Apple Rings)

 Kaiserschmarrn

(Shredded Pancakes with rum)

Lots Of Beverage Promotion• Krom 1 Liter @ 50 AED• Krombacher Bottled Beer @ 15 AED• Krombacher Unlimited Beer @ 123 AED • Krombacher Tower @ 140 AED• Bit burger Bottle @ 15 AED• Bit burger Unlimited @ 123 AED• Bit burger Tower @ 123 AED

Lots Of Beverage Promotion• German Wine Bottle At 35 % Discount

From 4 pm till 8 pm.• The German Happy Hour From 4 pm till 8

Pm on German Wine By Glass And German Beers.

DID YOU KNOW ? Total Of One Liter were sold Generating AED Revenue. Total Of Krombacher Towers Were Sold Generating AED Revenue.

Total Revenue For OktoberFest!19th Sept- 4th Oct 2015.

• 19th Sept = 27th Sept =• 20th Sept = 28th Sept =• 21st Sept = 29th Sept =• 22nd Sept = 30th Sept =• 23rd Sept = 01st Oct = • 24th Sept = 02nd Oct =• 25th Sept = 03rd Oct =• 26th Sept = 04th Oct =

TOTAL REVENUE =

Happy Snaps

Mr Abhinav ( Marketing Specialist GMP)Came on the First Day And Tried The German Food Kickoff with Oktoberfest Burgers And Rum Desserts Which was Specially Presented By Our Own German Chef Armin! Some Good Comments Were Received That The Burger Was The Best Of His Life!

Guest Feed Back

Thank You • Thank You For All The Support From

Kitchen , Marketing Department And F & B Department For all the Help And Support Provided.

THANK YOU!