INTRODUCING OL’ GLORY R&R RED

produced by

JOSEPH FILIPPI WINERY Cucamonga Valley CA

ABOUT US

• Ol’ Glory wine is the creation of Don Sessions, a man who loves America and all that America stands for including Freedom, Bravery, Independence &

Leadership.

• The use of Ol’ Glory as our label and the words of the Pledge of Allegiance on the back label demonstrates the brands Patriotic values.

THE LABEL

THE BLEND

• Ruby Cabernet - a cross between Cabernet & Carignan this provides color & acidity

• Syrah – A traditional Rhone variety that provides tannin and aroma

• Merlot – A traditional Bordeaux variety that provides balance & aroma

• Barbera – A traditional variety of Italy, Barbera adds darker fruit notes and softness to the wine.

• Zinfandel – known as America’s Grape, our Zinfandel provided red fruit notes, power and length of finish

THE CATEGORY

• Red Blends are Trending up:

• Red Blend Category 2014 +2.1%

• U.S. Wine Consumption 2014 +2.6%

• The popularity of red blends are influenced by the Millennial consumer seeking out new blends & flavors. Beverage Journal May 2015

PRICING

• All Wine is Shipped from the Winery FOB California

• FOB $60.42 laid-in minus taxes & freight

• Wholesale Target $6.99 750ml $83.92 per case

• Retail Target $9.99 750ml / $119.88 per case

• THIS MAKES R&R AN AFFORDABLE WINE FOR EVERY DEMOGRAPHIC WHILE ALLOWING FULL MARGINS TO BE MET

OUR TARGET CONSUMER

• A Wine to Celebrate America:

• VFW

• Veteran's Organizations

• Patriotic Events

• Military Bases

All consumers who serve or have served in a military or civil organization. Firefighters, Police Officers, National Guard & Patriotic Americans.

THE CAUSE

• WE DONATE

• FOLLOW Ol’ Glory on social Media

• Visit the NEW web site

• Donations to Wounded Warriors & like Organizations are made directly through sales of this brand.

• Donation updates can be found on the web site

Case Card for floor displays

WE THANK YOU & SALUTE YOUR EFFORTS