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OLD NAVY SELLEBRITY TRAINING AND REFERENCE MANUAL Old Navy 1800 S Loop 288, D T (940) 898-1700 2013 December 10
OLD NAVY SELLEBRITY TRAINING AND
REFERENCE MANUAL
Old Navy
1800 S Loop 288, D T
(940) 898-1700
2013 December 10
Table of Contents iii
Table of Contents Table of Contents ............................................................................................................................ iii
Introduction ..................................................................................................................................... v
Sizing Folded and Hanging Merchandise ........................................................................................ 3
Sizing Tops ................................................................................................................................... 3
Sizing Bottoms on a Table ........................................................................................................... 3
Sizing Bottoms on a Wall ............................................................................................................ 3
Sizing Hanging Tops and Bottoms ............................................................................................... 3
The Square Fold .............................................................................................................................. 7
Long-Sleeve Knit .......................................................................................................................... 7
Short-Sleeve Knit ......................................................................................................................... 7
Long-Sleeve Woven..................................................................................................................... 8
Short-Sleeve Woven.................................................................................................................... 8
LONG FOLD, HALF FOLD, QUARTER FOLD....................................................................................... 9
Long Fold ..................................................................................................................................... 9
Half Fold ...................................................................................................................................... 9
Quarter Fold ................................................................................................................................ 9
DENIM FOLD – WOMEN’S & MEN’S ............................................................................................. 10
Denim Fold – Women’s & Men’s .............................................................................................. 10
Denim Half Fold – Women’s & Men’s ....................................................................................... 10
DENIM FOLD – KIDS ...................................................................................................................... 11
Denim Fold – Boys..................................................................................................................... 11
Denim Fold – Girls ..................................................................................................................... 11
DENIM FOLD – BABY ..................................................................................................................... 12
Denim Fold – Toddler Boys ....................................................................................................... 12
Denim Fold – Toddler Girls ....................................................................................................... 12
KHAKI FOLD ................................................................................................................................... 13
Plain-Front Khaki Fold ............................................................................................................... 13
Pleated Khaki Fold ..................................................................................................................... 13
Cargo Fold ................................................................................................................................. 13
HANGERS ....................................................................................................................................... 14
COLOR ORDER ............................................................................................................................... 15
iv Sellebrity Training and Refernce Manual
COLOR RULES ............................................................................................................................ 15
Introduction v
Introduction Here at Old Navy we love to keep our store looking great! We focus on providing a neat and friendly environment to all members of the family. One of our key goals is, maintaining merchandising standards. If we do this every day it creates the best in-store experience for our customers, and when implemented consistently will drive sales! But there is one problem; some Old Navy sellebrities do not know how to consistently maintain merchandise standards. So with this in mind implementing this training and reference manual will help sales and provide the customers with that neat and friendly experience.
Sizing Folded and Hanging Merchandise 3
Sizing Folded and Hanging Merchandise
Sizing Tops 1) Size each stack from smallest to largest, top to bottom. 2) Represent all sizes in a stack. 3) Ensure stacks are maintained at the height of the Style Guide (11” high). 4) Combine similar colors in a stack when there is not enough of one color to maintain a
stack. 5) The number of units in each stack will differ based on the thickness of the item.
Sizing Bottoms on a Table 1) Represent all sizes on table or nester. 2) Size each stack smallest to largest, top to bottom. If bottoms come in lengths, size by
length within each waist size (e.g. 33x30, 33x32 and 33x34) before moving on to the next waist size.
3) Ensure stacks are maintained at, but do not exceed, the height of The Book (11” high). 4) The number of units in each stack will differ based on the thickness of the bottom. 5) Stacks on shelves or nesters should correspond to the color/wash of the stacks above,
unless shown otherwise in The Book
Sizing Bottoms on a Wall 1) Always follow Planogram direction, first. If a style is not Planogrammed, begin with
smallest sizes on top of row and end with largest size at bottom row. 2) Size each stack smallest to largest, top to bottom. If bottoms come in lengths, size by
length within each waist size (e.g. 33x30, 33x32 and 33x34) before moving on to the next waist size.
3) Keep consistent stack heights. 4) Keep shelves full, but allow enough space for bottoms to be shopped.
Sizing Hanging Tops and Bottoms 1) Size smallest to largest (front to back or left to right). 2) Ensure all sizes are represented. 3) If two or more colors or styles are merchandised, present an entire size run of first color
or style, then repeat with the second. 4) Do not overload with product – items should be easy to shop.
Folds 7
The Square Fold Keep items folded as they arrive in shipment.
Only change folds when instructed in The Book.
Long-Sleeve Knit
Begin with shirt face down on a flat surface
Short-Sleeve Knit Begin with shirt face down on a flat surface
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Long-Sleeve Woven Begin with shirt face down on a flat surface
Short-Sleeve Woven Begin with shirt face down on a flat surface
Folds 9
LONG FOLD, HALF FOLD, QUARTER FOLD Keep items folded as they arrive in shipment.
Only change folds when instructed in The Book.
Long Fold
Begin with shirt face down on a flat surface
Long Sleeve Version
Half Fold Begin with shirt face down on a flat surface
Quarter Fold Begin with shirt face down on a flat surface
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DENIM FOLD – WOMEN’S & MEN’S Keep items folded as they arrive in shipment.
Only change folds when instructed in The Book.
Denim Fold – W m ’s & M ’s Begin with denim face up on a flat surface
Denim Half Fold – W m ’s & M ’s Begin with denim face up on a flat surface
Folds 11
DENIM FOLD – KIDS Keep items folded as they arrive in shipment.
Only change folds when instructed in The Book.
Denim Fold – Boys Begin with denim face up on a flat surface
Denim Fold – Girls Begin with denim face up on a flat surface
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DENIM FOLD – BABY Keep items folded as they arrive in shipment.
Only change folds when instructed in The Book.
Denim Fold – Toddler Boys Begin with denim face down on a flat surface
Denim Fold – Toddler Girls Begin with denim face down on a flat surface
Folds 13
KHAKI FOLD Keep items folded as they arrive in shipment.
Only change folds when instructed in The Book.
Plain-Front Khaki Fold Begin with khakis face up on a flat surface
Pleated Khaki Fold Begin by folding khakis in half, where each side shows one front and one back pocket.
Cargo Fold Begin by folding cargos in half, where each side shows one front and one back pocket.
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HANGERS The hook of the hanger always forms a question mark (hook facing left).
Center garment on hanger.
Tops
Bottoms CLOSED HANGING Each side shows half of the front of the garment — back of garment is folded inside and is not visible at all.
Bottoms OPEN HANGING
Bottoms SIDE HANGING Each side shows one front and one back pocket
HANGING ON RACKS FLANKING TABLE
Hang garments on both racks facing forward. Do not face back of garment to the customer.
Folds 15
COLOR ORDER Always follow the color order provided in The Book.
When color order is not provided, place merchandise warm to cool, left to right, across the presentation.
COLOR RULES When an item has a pattern or stripe, determine its main color and place accordingly.
Mix neutrals within the presentation:
Neutrals are White, Black, Khaki, Grey, Oatmeal, Olive, Navy, and Camel.
Mix Olive, Camel, and Khaki into warms.
Mix Grey, Navy, and Black into cools.
White and Oatmeal work well in the center.
