luvurpix.comy o u r p h o t o - g a m e

What ?

luvurpix.com is a online and mobile platform, where you can learn how to do better

photos... while you play!

And it’s an innovative and entertaining marketing options for brands.

luvurpix.com

What ?

learn... by playing

luvurpix.com

How?

• themed contests• two-phase contests:

• upload session• vote session

• all contests are timer-driven

No portfolio. No album. Only a game.

luvurpix.com

How?

Engaging and viral features:• followers• performance graphs• scores• badges

Complete Facebook Open Graph Integration

luvurpix.com

Target

“INSTAGRAMERS”

NEWBIES/AMATEURS

PROFESSIONALS

MulticontestMore parallel contests -with various levels of difficulty- bring to a

wider target, from who uses the mobile to shoot pictures to professionals. In this way, users with similar skills are more

likely to take part in the same contest.

Brands can use luvurpix.com engine in white-label to create viral communication campaigns, both in

Facebook and online. They can also raise their clients’ engagement with the photographic

contests.

Brand

BRANDS

luvurpix.com

Business Model

FREE Plan

Limited access to contests

No pictures in personal portfolio

No tool performance

FREE € 0 / year

PAY PER USE Plan

Access to contest

No pictures in personal portfolio

No tool performance

€1 per contest

BRAND Plan

Complete customization

Website

Facebook APP

To be defined with Brand

PREMIUM Plan

Full access to all contests

Pictures in personal portfolio

Tool performance

€ 22 / year

REVENUES FROM USERS REVENUES FROM BRANDS

luvurpix.com

luvurpix per i brand

Strategical Marketing

Multi platform access Design Terms Of Service

• Contests can involve potential clients in a very new and interactive way

• In order to reach the highest number of potential clients, the platform is accessible from the Internet, Facebook and mobile

• Webstite layout and FacebookAPP can be customized at various level

• With luvurpix.com there are no conflicts with Facebook terms of Service

Collect Data

• You can retrieve contact information of users who participate in the contest, for further marketing activities

luvurpix.com

250000

500000

750000

1000000

2012 2013 2014 2015

Users & Revenues Forecast

ScalabilityThe use of open graphs, the mobile phone diffusion and the multi-contest system create high scalability and growth conditions.

UsersRevenues from Users (Premium&Pay per Use Plans)Revenues from Brands

BrandBrands revenues grow in % with the flow of time, while acquiring importance in the total turnover.

luvurpix.com

Contact me for more details on business plan, forecast and commercial strategy.We fundraising.

Simone Enrico

• Founder

• Strategy planner• Marketing

• Frontend developer

• Backend developer• Develop Team

Leader• Web

developer

• Designer

• Community Manager

• Contests Supervisor

Team

Vera

• Traslaltor

Marco Fabio Gianluca

• System Administrator

luvurpix.comWE ARE HIRING!

MOBILE APP DEV

Timeline

January 2011The idea

• Test in Facebook

• Start of Fanpage

April 2011Start Developing

October 2011Online Prototype

October 2012Checkpoint

Novemberluvurpix.com

• Start studying project

• Being of fundraising

January 2013Start Develop

October 2013luvurpix Online

• Being of marketing campaign

• Launch of landing page countdown

• more than 950 users registered in pre-launch

• +100 uploading during the first contest

• 6700 users• 28% active

users• 3% premium• 400k pageview

per month• 6000 unique

visitors per month

• 11 min average access time

• Website: reuse the whole prototype code

• Develop Mobile APP

luvurpix.com

BOOTSTRAPPING

FUNDRAISING

adoroletuefoto.it

thank you. marco govoni | play@luvurpix.com | @marcogovoni

it.linkedin.com/in/govonimarco

Visit our prototype

luvurpix.com