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Work Experience Presentation (old version)

CRAVEROLANIS EURO RSCG

During the four years I have worked for Euro RSCG I have been involved with some of the brands in the following slides:

Employer:

Job Responsibilities:

Summary:

-Promotional/ direct-marketing projects-Integrated Traditional/ interactive- campaigns/

ATL / BTL

Some jobs I Have been responsible for:

Inserts in Magazines, Printing Ads and E-mailing

Peugeot Rugby Sponsorship: Inserts in magazines, flyers and invitations

for VIP customers

Outdoor Campaign: “Signs”

Printing Ads and Online Campaign

Outdoor Campaign

ACTIVATION IDEA/ EXECUTION IDEAFeel like a queen everywhere! Supermarket Campaign...

ACTIVATION IDEA/ EXECUTION IDEAAlways feel like a queen! Parking...

ACTIVATION IDEA/ EXECUTION IDEAAlways feel like a queen! Cinema and shopping malls...

ACTIVATION IDEA/ EXECUTIONAL IDEAAlways feel like a queen! Cinema and Shopping malls...

Canada/ Toronto

What was my job?What did I take part in?

(Kogenate - Gamunex – Bayer)

JOB DESCRIPTIONTITLE: Account CoordinatorREPORTING TO: V.P. Group Account Head

GENERAL STATEMENT OF DUTIESTo help coordinate project activities and act as agency liaison with creative, production and suppliers.To help manage projects and act as liaison with Client.To help increase involvement in campaign planning.

LIAISE WITH CREATIVE, PRODUCTION AND CLIENT:To ensure projects are executed as per strategy, creative specifications, on budget

and upon agreed timelines.Help ensure that the projects continue to meet the strategy and creative specs

throughout and follow timelines and sign off process

CONFIRM PROJECT FILES ARE KEPT UPDATED:Project brief-client approved

Copy/layout-client approvedTypeset material-client approvedTranslations-client approvedSample of printed materialBrand Binders always currentClinical binders organized and updated

CONTRIBUTE TO CLIENT CAMPAIGN DEVELOPMENTHelp in development of project briefs, specifically in gathering background documents, relevant current creative, competitive materials (e.g. ads), and preparing sufficient quantities for Creative team.

BE ABLE TO WORK PROFICIENTLY ON (MAC):Word, Excel, PowerPoint, Filemaker Pro

TO ASSIST IN MEDIA PLANNING AND EXECUTIONTo assist in briefing and execution of media plans, specifically the preparation of background information and ensuring Client is advised of any changes.

TO ASSIST IN NEW BUSINESS DEVELOPMENTHelp with PowerPoint revisionsAssemble leave-behinds and follow-up componentsProvide “fresh-eyes” to content and presentation

Bayer and Gamunex

Worldwide/ Global Campaign launched

Bayer and Gamunex

Kogenate

Calendar, Newsletter, Global ads and Network Website developed for children

I have worked for HSBC(ATL, BTL and on-line advertising )

2006 Spring Brand Campaign Overview

an overview

– Continue to build on the gains and the successes of the 2005 plan.

– Introduce not just a new campaign, but one that defies category conventions:

• Seed an understanding of the new campaign idea utilizing a mix of global and local executions

• Innovative media plan with unique placements• Extends campaign into product communication

– Fuel Deeper Engagement by consistently driving consumers to ypov.com

TV

• the claw• dog show• gorillas• haute-couture• old age• paparazzi• tai chi• wind-farms

Local Creative Executions

Unique Media Placement

Floor stickers in high traffic locations

Unique Media Placements

Construction wraps for maximum impact

Unique Media Placements

subway car domination & station domination

Unique Media Placements

on the ground:•taxi tops•coffee cups•lenticular bus shelters

Unique Media Placements

Projection Media

Online and Games on-line

Airport (JFK) Creative

Product Communication - Tax Time

Next steps/Actions

• Formalise brief/customer offers• Revise creative if required• Agree creative route

I have worked for Crayon London/ Free Lance/ BT TELECOM Account

September 2007

Ronseal Q3 2007Creative Proposition Development

September 2007

Version 1

Where we are now…

• Whilst enjoying excellent response rates to our Q2 Recontracting comms, there are still some customers who have yet to respond

• Our approach in this quarter is therefore not only to build on the compelling work already produced by considering how it needs to evolve in order to prompt these non-responders to act

Practical considerations

• Creative needs to work across new customer offers:– Vision bundling– Price refresh (TBC)– New Option 4 (Smart Phone)– Possible free Wi-Fi printer follow up

Q3 Creative Routes

Reasons to stay with BTTBB

Changing Needs

Rewards

LoyaltyMissing

out

Needs - rationale

• An evolution of the successful Q2 creative

• Proposition builds on communicating BTTBB as the constant in people’s lives e.g.

“The only broadband you’ll ever need”

“The UK’s most complete broadband package”

• Two executions of proposition:– Family based scenario highlighting breadth of offering (most complete)

– Alternative light-hearted take on Q2

Approach 1a: Needs – family

“Now you can do even more”

Approach 1b: Needs – haircut

“BTTBB – the one thing you won’t want to change”

Rewards - rationale

• A refreshed proposition for this quarter:

“Take advantage of some great offers when you renew your BT Total Broadband, created to reward your loyalty”

• This proposition is intended to not only communicate rewards, but also imply that you will be missing out if you choose not to renew…

• We therefore have two routes about rewards, but which have differing emphases:– Rewards / Loyalty at a conceptual level– Missing out (or what happens in the absence of loyalty!)

Approach 2a: Rewards – loyalty

“Loyalty gets its rewards”

Approach 2a: Rewards – loyalty

“Stay in and get more out”

Vision bundle offer

Wi-fi printer offer

Broadband Anywhere offer

Price-cut offer

DM 1 - service focus

DM 2

Approach 2b: Rewards – Missing out

“Don’t miss out”

Next steps/Actions

• Formalise brief/customer offers

• Revise creative if required

• Agree creative route

Main story board

Unlimited

usage

Interactive flash banner - 1

Interactive flash banner - 2

Homepage Rotation recommendation – all static

- Generic headline (BT Total BB - You get more out…)- Feature specific

- BT Total BB – 8Mb download speeds- BT Total BB – Free evening & weekend calls- BT Total BB – Inclusive Wi-fi minutes

- Feature summary/list

Broadband homepageRotation recommendation

- Full story flash version with constant CTA – flash- Interactive flash panel - flash- Feature specific – cut-down flash

- BT Total BB – 8Mb download speeds & Free evening & weekend calls- Generic headline (BT Total BB - You get more out…) - static- Feature summary/list - static

Compare optionsReplace lifestyle images with ‘Feature’ characters

NOTE: This page will be redesign to accommodate the 4th Broadband option

Option pagesFlash/ gif animation instead of static router/hub/hub phone imagery to supportthe campaign thought

Broadband & Internet pageTest by replacing image during campaign period

- Generic headline (BT Total BB - You get more out…)- Features

- Wi-fi- 8Mb download speeds

- If possible, would like to test gif animation here

Broadband & Internet page cont’dTest by replacing image during campaign period

- Generic headline (BT Total BB - You get more out…)- Features

- Wi-fi- 8Mb download speeds

- If possible, would like to test gif animation here

Products & services

Generic headline (BT Total BB - You get more out…) - static

What’s newFeature focus - static

Why chooseReplace lifestyle images with ‘Feature’ characters

Characters

• Two in-line speed skaters – man and woman – they’re playing tag• Demonstrates speed and versatility• Male / female split avoids male-centric technological bias

• Variety of people of spacehoppers characterising Music downloads, email/business downloads• A demonstration of limitlessness

• Boy and girl held aloft on their parent’s shoulders• Being held aloft shows friendly human face of support

• Men with earpieces – FBI style – protecting VIP• They are security guards of the sophisticated/advanced kind. Not burly bouncers

Unlimited

usage

• Woman working on a laptop on an armchair. She gets off and hands it to a man• Shows they’re not connected to network. Starts in the home … moves onto who knows where…

Characters• Teenage girl lying on bed on the phone – the bed is being pushed by mother, father and younger brother. She’s painting her toenails: her hair in rollers• If you have a self-obsessed teenage daughter you NEED free calls

• Football played between cricketer, footballer and rugby player• Shows breadth of sports coverage without showing too much detail. Football leads of course. Choreography/action to highlight athleticism/fun

• Cameraman crew pass by followed by extras dressed in various genre outfits… • Indicates action and breadth – genres can include: gangsters, pirates, American policemen…

• Chinese dragon passes by… • Dragon is a physical manifestation of breadth of content – numerous legs under the costume demonstrate number and variety of people/ effort involved

• Superhero outfit being carried by two men in dungarees – his arm sticking out

• Superhero skit provides a punchline

Main story board

Unlimited

usage

Interactive flash banner - 1

Interactive flash banner - 2

Homepage Rotation recommendation – all static

- Generic headline (BT Total BB - You get more out…)- Feature specific

- BT Total BB – 8Mb download speeds- BT Total BB – Free evening & weekend calls- BT Total BB – Inclusive Wi-fi minutes

- Feature summary/list

Broadband homepageRotation recommendation

- Full story flash version with constant CTA – flash- Interactive flash panel - flash- Feature specific – cut-down flash

- BT Total BB – 8Mb download speeds & Free evening & weekend calls- Generic headline (BT Total BB - You get more out…) - static- Feature summary/list - static

Compare optionsReplace lifestyle images with ‘Feature’ characters

NOTE: This page will be redesign to accommodate the 4th Broadband option

Option pagesFlash/ gif animation instead of static router/hub/hub phone imagery to supportthe campaign thought

Broadband & Internet pageTest by replacing image during campaign period

- Generic headline (BT Total BB - You get more out…)- Features

- Wi-fi- 8Mb download speeds

- If possible, would like to test gif animation here

Broadband & Internet page cont’dTest by replacing image during campaign period

- Generic headline (BT Total BB - You get more out…)- Features

- Wi-fi- 8Mb download speeds

- If possible, would like to test gif animation here

Products & services

Generic headline (BT Total BB - You get more out…) - static

What’s newFeature focus - static

Why chooseReplace lifestyle images with ‘Feature’ characters

Characters

• Two in-line speed skaters – man and woman – they’re playing tag• Demonstrates speed and versatility• Male / female split avoids male-centric technological bias

• Variety of people of spacehoppers characterising Music downloads, email/business downloads• A demonstration of limitlessness

• Boy and girl held aloft on their parent’s shoulders• Being held aloft shows friendly human face of support

• Men with earpieces – FBI style – protecting VIP• They are security guards of the sophisticated/advanced kind. Not burly bouncers

Unlimited

usage

• Woman working on a laptop on an armchair. She gets off and hands it to a man• Shows they’re not connected to network. Starts in the home … moves onto who knows where…

Characters• Teenage girl lying on bed on the phone – the bed is being pushed by mother, father and younger brother. She’s painting her toenails: her hair in rollers• If you have a self-obsessed teenage daughter you NEED free calls

• Football played between cricketer, footballer and rugby player• Shows breadth of sports coverage without showing too much detail. Football leads of course. Choreography/action to highlight athleticism/fun

• Cameraman crew pass by followed by extras dressed in various genre outfits… • Indicates action and breadth – genres can include: gangsters, pirates, American policemen…

• Chinese dragon passes by… • Dragon is a physical manifestation of breadth of content – numerous legs under the costume demonstrate number and variety of people/ effort involved

• Superhero outfit being carried by two men in dungarees – his arm sticking out

• Superhero skit provides a punchline

Thank you very much for your attention!

Cecilia Laura García VidalCurrent Mobile: 07837 666 943