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Olivia DoyleInternational Student Adviser – Employability
Tuesday 11 August 2015
Making career connectionsNetworking & personal branding
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Presenter: Olivia DoyleInternational Student Advisor EmployabilityInternational Student LifeTel 9214 8248Email [email protected]
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Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN 3
Agenda
Overview of International Student Life employability support
Networking – the essential career skill
Creating a career network
Networking took kit
Networking pitch
Building a personal brand strategy
Swinburne International Student Life: Employability support
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Specialist support for international students aiming to work in partnership with you to develop your employability
Provide professional insights and guidance
Connect you with programs, events and activities to advance your professional career internationally and in Australia
Employability road map – a professional development guide for each stage of your Swinburne student life cycle
More details: www.swinburne.edu.au/student/international/employability
Swinburne International Student Life Employability
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Monthly Employability News
Regular program of employability seminars
Skill seminars
Student appointments
Connections
Networking events
Cross cultural events
Swinburne Industry ConnectionsSpeed Networking Event
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Six leading industry representatives providing insights into:
Australian business environment & culture Employability skills Overview of opportunities in corporate, small / medium business & not
for profit sectors International employment – Asian spotlight Job search strategies
Thursday 20 August4.30 – 6.30 pmStudent Lounge, The George
Drinks & Savouries
Professional business dress
Register www.swin.edu.au/international/employability
(if you register you MUST attend)
Text line
Swinburne
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Announcing
International Student SKILL DEVELOPMENT
SEMINARS
commencing Semester 2 2015
Swinburne
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Seminars Essential graduate employability skills to build your career Weds 12 August 2.30 – 3.30 pm EN101
Soft skills employers expectTactics to build your skills while you study
Enhancing your performance in work teamsTuesday 25 August 2.30 – 3.30 pm BA702
Strategies for working effectively in teams
Business skills & etiquetteWednesday 9 September 3.30 – 5.30 pm BA201 Navigating the modern workplace
Using emotional intelligence in the workplaceWednesday 23 September 12.30 – 2.30 pm EN313 Strong emotional intelligence is a key to business and career success Interact effectively with others Develop strong relationships Manage conflict Personal motivation
Communication skills for the workplaceThursday 29 October 2.30 – 4.30 pm EN413 Meetings, phone calls, emails and other communications in a professional setting Polish your verbal communication style Contemporary business writing principles
International student employability skill development seminars - FREE
Registrations:www.swinburne.edu.au/student/international/employability /
Swinburne
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International Student Job Club
If you are looking for a part time / casual job or professional employment, join our Job Club to get support, share ideas and network
Come along to our informal fortnightly meetings to:
Find out who is hiring & share job leads Get advice on job search strategies Update your job search tool kit Learn about Swinburne support services Hear from guest speakers Support each other
Swinburne
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Semester 2 Job Club Dates
11.30 – 12.30 am Monday 10 August in BA602
1.30 – 2.30 pm Wednesday 26 August in BA608
1.30 – 2.30 pm Thursday 10 September in BA602
12.30 – 1.30 pm Thursday 24 September in BA605
11.30 - 12.30 pm Tuesday 6 October in BA605
11.30 – 12.30 pm Monday 19 October in BA602
12.30 – 1.30 pm Thursday 5 November in BA606
11.30 – 12.30 pm Tuesday 24 November in BA602
No need to register – just come along
Dates are also on website
Swinburne
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‘International students are too focused on their studies and think about careers and employment too late in the careers lifecycle.’Rob Lawrence, Improving the employment outcomes of international students’ 2013
Swinburne Presentation slides can be accessed at:
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UPDATE LINKhttp://www.swinburne.edu.au/careers/pep
Your professional career starts NOW
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Networking – the essential career skill
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Swinburne Why network?
“Networking accounts for about 87% of business in the marketplace, yet many people continue to neglect networking and fail to see it as a vital business and career building skill” Henderson, How to Master Networking
Great way to research industry / positions, get introductions and career advice
Networking can uncover ‘foot-in-the-door’ opportunities: work experience, casual/part-time, temp employment
Demonstrates initiative, drive and a positive attitude
Power to market yourself proactively to the job you want
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Why network?
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University graduates are increasingly finding it difficult to find professional employment
Flat job market Credential inflation International competition
Chance to get ahead of the crowd – cut down your competition
About 70 - 80% of positions are filled without an ad ever reaching the job market
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SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN 16
International students often lack a strong network of contacts to provide industry insights, career tips
and employment contacts
You need to create your own network
Swinburne
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The way a typical employer prefers to fill a job
The way a typical job seeker prefers looking for a job
From within the company
Using their networks
Using an agency
Using an agency
Using their networks
From within the company
Placing a job advertisement
Responding to a job
advertisement
Perspectives on the recruitment process
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN 18
“Everyone should build their network before they need it”
Mark Zuckerberg
Facebook Co-Founder
Swinburne Creating a career network
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Allocate some time to basic career planning so you have some clarity about what you are trying to achieve when networking
Networking can assist you clarify your career direction
Incorporate networking in your career development strategies whilst you are at Swinburne – a vital stage in your Swinburne ‘employability road map’ www.swinburne.edu.au/student/international/employability/roadmap
Swinburne
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A networking plan is vital as business networking can be a very time-consuming activity
networking planner example
NETWORKING PLAN
What is my aim
Who are my ideal connections
What groups will they come from
What organisations will they come from
How can I help these people
How can I connect with them
What is my professional pitch
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Creating a career networkUniversity
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University Attend employer & industry events on campus
Join / start on campus clubs related to your studies Young Engineers Cyber Security Entrepreneurs Aviation Software Advertising & Marketing Business Society PR Psychology …… and more www.myssaa.com.au/clubs
Lecturers, students, alumni, professional staff
Centre for Career Development
International Student Life – Employability Adviser
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN 22
Use university assignments to make industry connections via case studies, professional projects, capstone projects, internships
Attend university guest speaker lectures & alumni events – usually have a networking opportunity
Volunteer on campus at career related eventsCentre for Career Development Student ConferencesEmerging Leaders AwardRepresent university at expos
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Creating a career networkProfessional Associations
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Professional associations
Join your professional association & attend events Engineers Australia Australian Human Resources Institute Australian Computer Society Finsia Design Institute of Australia CPA / ACA ….. and many more www.journoz.com/ausproforgs
Attend conferences & seminars / site tours / drinks
Volunteer as a helper in admin / at events / organising committees etc
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Creating a career networkPersonal contacts
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Make use of your general contacts
Spread the word that you are looking to meet people in your field
Everybody has contacts
Most people want to help others – esp. students
Consider:
Part time / casual job contacts – head office / customers / contractors
Relatives / family / friends / neighbours
Doctor / dentist / café staff / hairdresser
Social events - parties
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Creating a career networkOn line
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On line opportunities
Good way to make connections with people with similar interests and goals
Can be easier if English is your second language but must ensure your communication is well written
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
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Allows you to communicate directly with contacts you couldn’t have reached without a chain of introductions
Groups function – great way to expand your network – can contact 2nd & 3rd degree connections
Good to become known in the group by making comments / starting new topics / posting items before reaching out to individuals
Tips
Ensure you have a complete profile
Include a professional photo
Ensure your professional headline correctly represents you as a professional
Attend Centre for Career Development training and profile checks
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Other online networking tools
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Select the medium appropriate to your profession:
Facebook About.me/ Enthuse.me
Twitter Vimeo
Blogs Pinterest
You Tube Flickr / Instagram
E portfolios Personal websites
Others??
Build your personal ‘net rep’ but always take care with your on-line security & privacy
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Creating a career networkInformational interviews
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Informational interviews – informal interviews or meetings with people in job / organisations / industries to build your knowledge of the field
Benefits
Get firsthand, relevant information about the realities of working within a particular field, industry or position. This kind of information is not always available online or in print
Find out about career paths you did not know existed
Get tips about how to prepare for and enter a given career
Improve your communication skills and confidence speaking with professionals.
Learn what it’s like to work at a specific organization
Gain knowledge that can help you in writing your resume, interviewing for jobs in the field, and your other job search activities
Initiate a professional relationship and expand your network of contacts in a specific career field; meet people who may forward job leads to you in the future
(Refer to handout)
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Networking in action - TIPS
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Be authentic – be yourself
Networking is reciprocal - the other person may learn as much from you are you do from them
Do some preparation first – be clear abut what you want to discuss
Build rapport by encouraging the other person to talk about themselves (eg background, career path, industry observations, current issues)
Be prepared to talk about yourself – your study, what you’ve enjoyed, your career goals, and what you think are your strengths (professional pitch)
Follow up – think about something to share eg an interesting and relevant article or contact
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
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Never ask for a job, most people don’t have the power to give you a job
Ask for information (because that’s free!) and 10 - 20 minutes of their time so that you can ask them some pre-prepared questions about their experience of the industry you wish to join
Most people remember what it was like to start in their field and are happy to support new graduates with some guidance
Have a role / task (organiser, hand out drinks etc)
Care with: Body language - eye contact, smile, personal space Time Being too pushy Don’t expect too much – they are one source of information
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
I’m from another culture. What is culturally acceptable in a networking situation in Australia?
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Behaviours or expectations in one culture or country may be very different in another
Learn by observation and seek out a mentor who can guide you through some networking situations and give you feedback
Some areas of social contact that can be different include:
Handshaking
Level of eye contact
Facial expressions, smiling
Tone of voice
Physical space between people
Breaking into a conversation or moving away from a conversation
Eating and drinking while talking to someone
Levels of formality and informality and use of humour
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SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN 32
Amount of time spent building rapport
Speaking directly and to the point
Attitude to time and punctuality
Giving and receiving business cards
Protocols about mentioning other people and their information
Attitudes to authority, hierarchy, bureaucracy and self promotion
Attitudes to asking questions or clarifying information
The importance placed on family, region, religion
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Networking summary
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https://www.youtube.com/watch?v=fdkOo9zlyF8
Networking Tool Kit
Swinburne Your professional ‘networking’ pitch
When networking you need a ‘pitch’ to introduce yourself
You need to tailor your pitch to suit the occasion and your goalsEg. job search, business development etc.
Consider:
- Who are you meeting? - What do you want to learn?- What actions do you want to result?- What can you contribute?
In 30 – 60 seconds!
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Your professional pitch
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Your professional pitch needs to quickly communicate what you are qualified to do, and what role / industry you are ideally targeting
Suggested structure:
Your qualifications / how you want to “professionally market” yourself
ie. Currently in the final semester of a Bachelor of Business majoring in Accounting, specializing in ……
What role (title) / industry(ies) are you targeting
ie. Now targeting a xxxxxxxx role within the xxxxxxx sector …
Ideal role function
ie. Ideally collating, analyzing data and communication solutions
Business (or professional) cardIf you don’t have a business card, make your own!
Ensure you include:
• Name
• Contact details – telephone & email
• Qualifications
• Areas of expertise – these should relate to your desired career
Sally Swinburne, B BusTel 0400 080 000
Email: [email protected]
Marketing Expertise Computer SkillsMarket Research Adobe Illustrator
Product Analysis PhotoshopStrategic Planning PublisherProduct Analysis MS Front Page
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Other items for your networking toolkit
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Professional resume & cover letter
LinkedIn profile
Professional clothing / appearance
Portfolio of relevant work / projects
Blog / website
Certifications
Academic transcript
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Personal Branding Basics
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Personal branding
Personal branding
Personal branding
Branding
So, who are you?
What is your personal brand?
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Personal branding
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- The practice of people marketing themselves and their careers as brands
- Involves creating an asset by defining yourself in a unique manner and ideally creating a memorable impression
- Your brand is shaped by how you present yourself publicly, both offline and online
- Your personal brand is something you have control over, so work on being the image you want others to see
Developing an effective personal networking strategy
What impression do you leave someone with?
How do you want to be remembered?
What is your personal brand?
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Developing your personal brand – key steps
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1 To get clarity - review your personal career plan
What is your professional career objective / personal vision?
> - Go back to career planning basics to clarity what you are targeting
> - Consider your strengths, values, interests, expertise, job market
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Developing your personal brand – key steps
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2 Network and research to understand best branding options for your target profession and industry
How are others branding themselves?
Consider:
- Managers / executives- Successful industry identities- Colleagues- Personal mentors / role models- Peer group
Consider some of your own initiatives – be entrepreneurial
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Developing your personal brand – key steps
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3 Plan your brand message!
> What is your brand now? What is your future brand vision?
> What is your edge? What differentiates you?
> Complete a personal SWOT analysis to improve your personal branding:
– - interpersonal skills and personal presence – - knowledge and skills in your area of professional expertise– - on-line presence– - current contact network– - other factors relevant to you / industry
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Graduate branding ideas
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Students can start developing their brand by:
Developing a good reputation as a student:- actively participating in class- effective project group member- strong academic performance
Joining and actively being involved in professional association Building a strong portfolio of work samples
Networking with students and lecturers - 10% will be in leadership positions in 5 years
Extra-curricular activities
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Personal branding final tips!
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It can take between 3 – 5 years to change the perception of your professional positioning in the eyes of others
Remain authentic – link your strategy with your personality - don’t pretend to have a different personality or try to reshape yourself into what you think everyone wants
Keep reflecting, reviewing and maintaining – your personal brand requirements will change over time
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
Comments & questions
What will you take away from this session?
What can you do to make career connections while you are at Swinburne?
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