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Channel Management of

Olpers Milk

Submitted by:Sania Nisar

(11275)Anum Sethy

(17533)

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Olpers Milk

Launched on 20March 2006. UHT (Ultra heattreated) milk with 3.5% fat and 8.9 % solidnon-fats. available in easy-to-open, 6-layered TetraPak Brick Aseptic redpackaging.

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Products

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Build Branded food business to improve quality of lifeby offering tasty, affordable and highly nutritionalproducts to our consumers while maximizing stake

holders' value

Mission

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Aims at transforming the company within next fiveyears into first a national food industry giant, then intoa regional force and finally into a global player.

Vision

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Industry Market Share

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VALUE CHAIN ANALYSIS

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Milk Collection from Various

Cities of Sindh & PunjabLakhi

Ahmed pur east

Rani pur

Nawab shah

Dharki

Dhokri Rohri

Sahiwaal

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Milk Collection from Various

Cities of Sindh & Punjab

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Outbound logistics

Outbound logistics TRUCKS are used.

They have 80% dedicated fleets & 20% opentrucking especially for the northern areas ofPakistan.

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Outbound logistics

Capacity Of 50 feet Truck

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Warehouse

There are 3 warehouses ofOlpers:

Sukkur (Mother ware house)

Sahiwaal (Mother ware house)

Rawalpindi(Central ware

house)

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Sukkur Warehouse

Sukkur warehouse having acapacity of 1.6 million literswith a daily average dispatch

of 350,000 liters

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Sahiwaal Warehouse

Sahiwaal warehouse having acapacity of 4 million liters witha daily average dispatch of

400,000 liters

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Channel Flow

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Olpers have 160 distributors all over Pakistan.

Pakistan is divided into three geographical zones.

North zone

Central Zone

South Zone

Distribution Networks

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Rawalpindi

Peshawar

NORTH ZONE

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Lahore

Gujranwala

Multan

CENTRAL ZONE

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Karachi

Hub

Nawab shah

SOUTH ZONE

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Olpers have seven distributors in Karachi Pakistan

Aftab traders covers Defense & Clifton

S.I traders covers Garden & Old KarachiTawakal Distributors P.E.C.H.S & SaddarSAS distributors covers Johar, Malir, Landhi & KorangiPacific distributors covers Ghulshan & Bhadurabad,Tariq road

S.Care traders covers New Karachi & North KarachiM & Sons covers Nazimabad & OrangiTown

Distributors in Karachi

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Reverse Logistics

Shelf Life of Olpers Milk

Return Policy of Olpers Milk

Olpers have efficient returnpolicy for inventory in case ofany defect.

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We are recommending following two important factorswhich we felt missing in their supply chain1. To build a regional ware house in Karachi that fulfills

there gap.2. They need to have their own Dairy Farm so that they

can meet the increasing demand as their marketshare is growing by 12% annually.

Recommendation

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Ramadan Campaign

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TVCS

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THANKINGYOU