Sejal Chaurasia

PURANA SOFA

AUR TV

NOT BIWI

L K MAT DE

OLX is the most popular online classifieds to sell and buy pre-owned products, reaching out to India's remotest cities to use our website and app.

OLX is present across the globe, sharing common core values and global vision which drives us to serve you better.

Statistics: Global OLX Facts & Figures (Website/Mobile/App): +260m monthly active users +19b monthly page views +1000 employees #1 app in 17 countries (Footnote: Google PlayStore, categories:

shopping/lifestyle)

The company was founded by Alec Oxenford and Fabrice Grinda in March 2006.

Amarjit Singh Batra has joined OLX in 2008

CEO olx.in

Objectives Awareness of the service Awareness of the Brand Higher market share Beat the competition

Marketing strategy

• Since the launch of its first television ad 3.5 years ago, the traffic of olx.in has grown 150 times, the company claims.

• To promote the brand, they have been using offline advertising media like road side banners and partnering with cricket teams in IPL.

• The company decided to use TV’s massive reach to educate prospective consumers and help in creation of the market.

• The company then started 360-degree marketing campaigns to engage with customers in various parts of the country.

• Social media to remain in regular touch with social media consumers.• The company has also been the front-runners with focus on mobility devices.

Advantages of using OLX:

One mind-blowing feature about OLX is, it has not many fans online. So, the products reaches millions in no matter of time. 

Easily create attractive image ads. Control your selling, buying, and community activity in My OLX. Easily access the site from your mobile phone. Display your Ads on your social networking profile (Facebook,..) Access the site from your mobile phone view OLX in your local

language.

Saatchi & Saatchi

• Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company.

• It is headquartered in New York, with 140 offices in 76 countries.

• Saatchi & Saatchi is owned by the French company, Publicis Groupe, the world’s 3rd largest communications group.

• Publicis Groupe is also ranked as the second largest media agency in the world.

CEO; Kevin Roberts

Campaign 1 – “Bech De”

Bech De

• Launched on June, 2011.• YouTube views 1,654,374.• Addresses people to sell products that have become old and

obsolete.• The motive of the campaign was to make individuals use OLX to

sell old products and get a great deal out of it.

Most Popular OLX Television Ads:

1. Baby Cot 2. Olx Montage

2,613,302 views 2,606,606 views

3. Olx Mobile App TVC

4. Amit Trivedi No More Dekhte Hain

2,434,112 views

2,285,746 views

You Tube

Twitter

Google+

OLX new ads do ‘Bech De’ again, “MUNDI DANCE”

• This Campaign has created by Lowe Lintas.

• Launched on 31st May, 2016

• Targets the younger audience and urges them to use OLX to fulfil their aspirations.

• This campaign comprising four films in Hindi, Marathi, Telugu and Kannada languages.

1,525,831 views

Competitors

OLXParent Company

Naspers

Category EcommerceSector ClassifiedsTagline Keemat bhi, Kuch

Keemti Bhi!; Phone ko Sell Phone banao

USP Brand awareness and visibility

Quikr

Parent Company

Quikr Maurities Holding Pvt Ltd

Category Ecommerce

Sector Classifieds

Tagline No fikar, Bech Quikr!

USP Brand awareness and visibility

OLX Ads

BIKE https://www.youtube.com/watch?v=5qd0EU8NVgw OLD PROMISE TVC https://www.youtube.com/watch?v=54vA7NtzjW8 WOMANIYA https://www.youtube.com/watch?v=XEHjCYQCS4k MUNDI https://www.youtube.com/watch?v=HIC-tPeSyOc