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OM-08-ServiceProcessesWaitingLines.ppt

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  • 8/10/2019 OM-08-ServiceProcessesWaitingLines.ppt

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    Services Processes and

    Waiting Line AnalysisSelected Slides from Jacobs et al, 9thEdition

    Operations and Supply Management

    Chapter 8 and 8AEdited, Annotated and Supplemented by

    Peter Jurkat

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    Service Businesses

    Customer is the entire focus of attentiona common

    definition of quality is satisfaction of the customer (moreon quality later)

    Facilities-based services: Where the customer must go tothe service facility

    Field-based services: Where the production andconsumption of the service takes place in the customersenvironment

    A service businessis the management of organizations whose primary

    business requires interaction with the customer to produce the service

    8-2

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    Characteristics of Workers, Operations, and Innovations Relative to the Degree of

    Customer/Service Contact

    8-3

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    8-4Service Blueprint, Failure Anticipation, and Poka-Yokes

    Complete blueprint (p262-3)identifies 16 failure opportunities

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    8-5

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    Three Contrasting Service Designs

    The production line approach (ex.McDonalds)

    The self-service approach (ex. automaticteller machines)

    The personal attention approach (ex.Ritz-Carlton Hotel Company)

    8-6

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    Well Designed Services

    1. Each element of the servicesystem is consistent withthe operating focusof thefirm

    2. It is user-friendly

    3. It is robust(avoid failures,poka-yokes)

    4. It is structured so that

    consistent performancebyits people and systems iseasily maintained

    5. It provides effective linksbetween the back officeand the front office so thatnothing falls between[sic]the cracks

    6. It manages the evidenceofservice quality in such away that customers see thevalue of the service

    provided

    7. It is cost-effective

    Lets consider Problem 8.4, p272

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    Behavior and Guarantees

    The front-end and back-endof the encounter are notcreated equal

    Segment the pleasure,combine the pain

    Let the customer control theprocess

    Pay attention to norms andrituals

    People are easier to blame

    than systems

    Let the punishment fit thecrime in service recovery(task error vs. treatmenterror vs.

    Recent research suggests:

    Any guarantee is betterthan no guarantee

    Involve the customer aswell as employees in thedesign

    Avoid complexity orlegalistic language

    Do not quibble or wrigglewhen a customer invokesa guarantee

    Make it clear that you arehappy for customers toinvoke the guarantee

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    Waiting Lines

    Almost all services can have waiting lines, evenalong manufacturing line

    Waiting lines involve both layout and service

    management Can be the most damaging of service failures

    since customer never gets to experience the

    service Waiting lines also called queues (first in, first out)

    Trade-off: more service (cost) vs. longer waits

    (customer dissatisfaction)

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    Managing Queues

    1. Determine an acceptablewaiting time for yourcustomers

    2. Try to divert your

    customers attentionwhen waiting

    3. Inform your customers ofwhat to expect

    4. Keep employees not

    serving the customersout of sight

    5. Segment customers

    6. Train your servers to befriendly

    7. Encourage customers tocome during the slack

    periods

    8. Take a long-termperspective towardgetting rid of the queues

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    Components of the Queuing System

    Customer

    Arrivals

    Servers

    Waiting Line

    Servicing System

    Exit

    Queue or

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    Customer Service Population Sources

    Population Source

    FiniteInfinite

    (without known bound)

    Example: Number of

    machines needing

    repair when a

    company only has

    three machines.

    Example: The

    number of people

    who could wait in a

    line for gasoline.

    Arrival Processes: (usually measured by time between arrivals)

    Constant (e.g., assembly line)

    Deterministic (e.g., based on occurrence of another event)

    Random/Stochastic (e.g., Exponential, Erlang)

    Batched (e.g., elevator, bus load at rest stop)Depends on number in system (e.g., machine repair)

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    Service Pattern

    Service

    Pattern

    Constant Variable

    Example: Items

    coming down anautomated assembly

    line.

    Example: People

    spending timeshopping.

    Same classification as arrival process

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    The Queuing System

    Queue Discipline

    Length

    Number of Lines &

    Line Structures

    Service Time

    Distribution

    Queuing

    System

    Single Q, single S

    Single Q, multiple S

    Multiple Qs, multiple Ss,

    w/ Q switching

    First in, first out (FIFO)First in, last out (LIFO)

    Various prioritiesConstant inter-arrival times

    Random

    Event dependent

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    Examples of Line Structures

    Single Channel

    Multichannel

    Single

    Phase

    Multiphase

    (Sequential Servers)

    One-personbarber shop

    Car wash

    Hospital

    admissions

    Bank tellers

    windows

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    Degree of Patience

    No Way!

    BALK

    No Way!

    RENEG

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    12/9/2014 MPJ/UNM CS452/Mgt 532 I. Introduction 17

    Examples

    Service Systems: Traffic on Networks: messages to/from computers, cars on

    roads/rails, airplanes to/from airports/gates, ships to/fromharbors/piers, elevators

    Retail/Service: stores selling goods, service/repair shops Manufacturing Systems:

    Primarily job shops, piece work, mass customization

    Appliances, Automobiles/Trucks, Toys, Clothing

    Logistics/inventory/distribution/MRP

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    Notation

    Many combinations of arrival and serviceprocesses, queue disciplines, populations, etc.

    Standard notation: A/S/c/N/K/QdisciplineA: Arrival Process ; e.g.,C for constant, M for Markov (exponential),

    Ekfor Erlang, G for arbitraryS: Server Process ; e.g.,C for constant, M for Markov (exponential),

    Ekfor Erlang, G for arbitraryc: Number of ServersN: System Capacity ; both queues and server stationsK: Size of Calling PopulationQueue Discipline: FIFO, LIFO, various priorities

    M/M/1///FIFO default, shown as M/M/1 Various A/S distributions possible; most frequent

    are constant, exponential, Gamma, empirical

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    Poisson Process

    Inter-arrival time isexponentially distributed

    Completely determined byaverage time between arrivals

    Easy to specify (count arrivalsand divide by time period)

    Equivalent to exponential

    inter-arrival time

    Provides probability of a

    given number of arrivals in

    unit time

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    Notation: Infinite Queuing: Models 1-3

    lineintingnumber waiAverage

    serversingleafor

    ratesevicetoratearrivaltotalofRatio==

    arrivalsbetweentimeAverage

    timeserviceAverage

    rateService=

    rateArrival=

    1

    1

    Lq

    See Exhibit 8A.8, p26

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    Infinite Queuing Models 1-3 (Continued)

    lineinwaitingofyProbabilit

    systeminunitsexactlyofyProbabilit

    channelsserviceidenticalofNumber=

    systemin theunitsofNumber

    served)betotime(includingsystemintimetotalAverage

    lineinwaitingtimeAverage=

    served)beingthose(including

    systeminnumberAverage=s

    Pw

    nPn

    S

    n

    Ws

    Wq

    L

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    Notice how sharply

    the average length ofthe queue grows with

    increasing average

    utilization

    For average > .7short term increases in

    arrival () and/or

    service () can make

    queues so long thatrecovery is very long

    or may never happen

    Utilization

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    Calculating Performance Different models and conditions will generally

    dictate different equations for each performancemeasure

    Most situations fall into one of four models (allassume FIFO):

    Single server, single queue (SSQ: M/M/1) Multiple servers, single queue (M/M/c)call center

    Finite system capacity (M/M/c/N)

    Finite population (M/M/c/K/K)maintenance crew of cfor K machines

    Most included in available tables and software andapproximations - see Ch08A_Queue.xlsx,Ch08A_Queue_Models.xlsx


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