Omaha 10.6

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  • 1. eBoot Camp and Dale Carnegie Present: Social Media: Its a Mouth Full! Sunday, October 10, 2010
  • 2. Introduction: Sunday, October 10, 2010
  • 3. Todays Agenda A Social Media Strategy - start to nish The tools to use How to use them effectively Time-saving tips End Goal: Create a Powerful Web Presence for your Business. Sunday, October 10, 2010
  • 4. 5 Ps Start with a PLAN Have a PROCESS behind you Use PERFORMANCE metrics Dont sell, Softly PROMOTE! PHISH where the PHISH are? Sunday, October 10, 2010
  • 5. Whats your PLAN? What are you looking to accomplish? Engagement? Brand Awareness? Leads? Product Sales? How will you know if youre successful? Sunday, October 10, 2010
  • 6. Website Goal: Capture Their Info Name Email to your sweet spot Sunday, October 10, 2010
  • 7. An example of a Process to follow I use social media only for Building Rapport and Generating Interest. I did not have business success with social media until I understood the rest of the Sales Advantage Process. Sunday, October 10, 2010
  • 8. Performance Metrics Google Analytics - measure trafc Bit.ly - watch where your trafc comes from Be Creative - incentivize people to tell you how they found you Sunday, October 10, 2010
  • 9. Dont Sell, Softly Promote Dont sell new brakes, offer free estimate Dont sell food, offer specic social media specials Dont sell an appointment, offer free advice and build credibility Sunday, October 10, 2010
  • 10. Phish where the Phish are Facebook = 500 mil. users More time spent of Facebook than any other site Youtube - 2nd largest search engine in the world Linkedin = Every Fortune 500 Company is active And Justin Bieber is on Twitter! :) Sunday, October 10, 2010
  • 11. Phish where the Phish are Facebook = 500 mil. users More time spent of Facebook than any other site Youtube - 2nd largest search engine in the world Linkedin = Every Fortune 500 Company is active And Justin Bieber is on Twitter! :) Sunday, October 10, 2010
  • 12. Other Social Media Benets Brand Awareness and protection Control the conversation More entry points into your business Connect with new people quickly and effectively (say no to cold calls!) Pinstripes Precession (the ripple effect) Sunday, October 10, 2010
  • 13. Your Social Media Tour Please close your eyes Sunday, October 10, 2010
  • 14. Your Dream House www.yourbusiness.com Sunday, October 10, 2010
  • 15. The Golden Key Sunday, October 10, 2010
  • 16. Burning log re Sunday, October 10, 2010
  • 17. White Envelope & Cufink Sunday, October 10, 2010
  • 18. 500 Faces Sunday, October 10, 2010
  • 19. Birdcage w/ Two Birds Sunday, October 10, 2010
  • 20. Video Cameras Sunday, October 10, 2010
  • 21. Anxious crowd of buyers Sunday, October 10, 2010
  • 22. Tidy up your house (Website) before inviting people over You have three different needs to meet: Users Search engines Your own! Sunday, October 10, 2010
  • 23. 23 Website Tips & Strategies Sunday, October 10, 2010
  • 24. Your Golden Key Words The most common words people use to search for your products or services Dont Guess: use Googles keyword suggestion tool Sunday, October 10, 2010
  • 25. Sunday, October 10, 2010
  • 26. Nerdism 101 Ask customers and strangers For a company like ours, what words would you use when doing a Google search? Sunday, October 10, 2010
  • 27. Use Keywords Website Content Social Media Proles Title tag URL Backlinks Sunday, October 10, 2010
  • 28. 7 Chapters dedicated to getting you better Google Rankings Sunday, October 10, 2010
  • 29. Get Local Use geographical keywords Make sure your business is on Google Local Business Ask for reviews Sunday, October 10, 2010
  • 30. Times Square Real Estate Sunday, October 10, 2010
  • 31. Geo-location: Facebook Places & Foursquare Sunday, October 10, 2010
  • 32. Encourage people to Check-in Sunday, October 10, 2010
  • 33. Google is in trouble... Why? Real-time search. Social Search. So how are they responding? Sunday, October 10, 2010
  • 34. Straight from the horses mouth... Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now nd links to relevant content much sooner after it is published than was possible ever before. Sunday, October 10, 2010
  • 35. Blog How often does your Website get fresh content? A place for you to produce fresh content
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