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OMD CANNES 2013 Media Agency of the Year OMD | VIETNAM SEPTEMBER 2014
OMD CANNES 2013 Media Agency of the Year
OMD | VIETNAM SEPTEMBER 2014
INSIGHTS • IDEAS • RESULTS
OMD | INSIGHTS • IDEAS • RESULTS
AN INTEGRATED COMMUNICATIONS AGENCY DELIVERING MEDIA AND MARKETING SOLUTIONS GLOBALLY
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Our mission at OMD is to deliver:
Insights that unlock demand potential
Ideas that ignite consumer desire
Results that accelerate business growth
Advertising Agencies
Media Services
GROUP NEGOTIATING
LEVERAGE
DATA & ANALYTICS
GLOBAL ACCOUNT MANAGEMENT
Diversified Marketing
One of the world’s largest communications companies
Over $41bn investment across media
9400+ employees Unrivalled coverage and negotiating muscle worldwide
‒ The most awarded media group for 8 consecutive years
(Gunn Report for Media)
WE HAVE OUR OWN STORY
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UNRIVALED CLOUT & DEPTH OF RESOURCE
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Source: RECMA 2013 global billings (USD BN)
YOUNG TEAM IN VIETNAM
! Young and dynamic
! Creative and passionate team handling top blue-chip accounts in the market
! Rich experience spanned across a wide diversified client roster
! Equipped with strong digital knowhow
! Highly motivated and hands-on culture
OFFICES HO CHI MINH CITY | HA NOI STAFF 30 SBUs DIGITAL | FUSE | PR & EVENT | CREATIVE
GROWING FAST
! In the market since 2009
! Fast growing client list: international and local
! Expanding in both office size and business
! Attracting more new talents with high staff retention rate
GROWTH RATE – 50% YOY RETENTION RATE – 96%
0%
200%
400%
600%
800%
1000%
1200%
2010 2011 2012 2013 estimate 2014
Billings growth
BIG GROWTH DRIVEN OUR PURCHASING POWER
AN IMPRESSIVE CLIENT ROSTER
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FUSE BRANDED ENGAGEMENT
RESOLUTION MEDIA SEARCH ACTIVATION PLATFORM
ACCUEN PROGRAMMATIC BUYING
ANNALECT AGGREGATE DATA ANALYTICS
BRAND SCIENCE ECONOMETRIC MODELLING
ANTENNA REAL TIME INSIGHT & RESEARCH
AIRWAVE MOBILE MARKETING
INVESTING AHEAD OF THE CURVE
WHAT’S NEXT FORECASTING INNOVATION
INVEST IN OUR CLIENTS’ BUSINESS
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NIELSEN RURAL STUDY PANEL
CONSISTENT INDUSTRY RECOGNITION
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Agency of the year 2 years in a row
THE MANAGEMENT TEAM
VAN ANH TRAN LUU CEO OMG VIETNAM
THU MACFARLANE GENERAL MANAGER
NHI DO BUSINESS DIRECTOR SBUs
HANH LE HEAD OF TRADING
LINH VU PR | EVENT & SOCIAL MEDIA LEAD
DUC BUI DIGITAL LEAD
JASON NGUYEN CREATIVE LEAD
THUY PHAM BRANDED CONTENT LEAD
INSIGHTS • IDEAS • RESULTS
Case Studies
SONY VAIO DUO 13: MAKE THE IMPOSSIBLE POSSIBLE
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Premium price and image
Music Composers, Creative, Architectures, Designers
(Macbook Users lookalike)
Limited time – Budget<$10K
Online only, no Facebook
�TRUE� FACEBOOK INFLUENCERS
(Top KOLs in Artist and Business industries)
TOP TECH FORUM TIE UP
Plan: 100 Laptops in 7 days period
Achieved
In 1 day
The Challenge: !To create awareness and involvement with the product and to establish the product as a �prevention� solution for their kid�s sensitive skin
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The Insight: Modern Vietnamese mums seeks advices and share experience with peers. They are active online forum members. Besides sourcing information from experts, they search online for reassurance. They also like to get validation from other mums
The Idea: Using KOLs and Seeders of Webtretho and Lamchame (two largest online forums for women in Vietnam) to influence online mums. We organised an offline conference with them prior to the launch to provide product education and hand-on experience to absolutely convince them of Sudocrem�s benefits. We also formed a partnership with Webtretho Forum for seeding and photo contest package
The result: Delivered over 200 % compared with planned KPIs thanks to the off-line event and volunteer efforts from KOLs and Seeders since they are genuinely interested and pleased with the brand. Highest performance was delivered by Consultant box addressing audience� concerns; thus creating a high level of audience engagement and interaction with the brand.
Achieved with a very limited budget
SUDOCREM LAUNCH:
LOTTE ACUO - PR & ACTIVATION
Objec&ves:*!To!launch!ACUO!to!public,!boost!product!trial!through!sampling,!deliver!key!message!of!the!brand,!support!volume!growth!for!the!brand!through!promo>on.!
The*idea:*!Use!“invisible!chair”!&!“fresh!box”!to!explore!the!fresh!feeling!of!product!bring!to!consumers.!Making!viral!clip,!PR!online!&!offline.!Carry!out!sampling,!mini!music!shows!with!BA!at!universi>es,!shopping!malls,!super!markets,!cultural!centers…in!HCM!&!HN!
The*result:*!ALract!massive!exposure!for!campaign!&!get!high!brand!awareness!from!target!consumers.!
WHAT CLIENTS SAID ABOUT US
“OMD-VN has a good Digital MKTG team. They are excellent at consumer insight, competitive analysis, media mix, creativity and innovative planning. The team are hard-working, good listening, solution-oriented, prompt and initiative.”
NGUYEN KIM LOAN Sony’s Marcom Manager
“The OMD partners brought much valuable insights into our campaign. The team understood our needs very well, showed outstanding knowledge of our customer target group and extraordinary feeling for the product we were launching. Through their experience with international clients they are able to guide foreign clients to make relevant and proper choices in the reality of the Vietnamese market. I find the team to be extremely creative, committed, professional, very client friendly and much fun to work with.”
PAWEL CZAMECKI Sudocrem Marketing Manager
“We love the brilliant concept of the invisible chair, it’s very creative & attractive. The operation was good, OMD carried out an interesting playground for target consumers and make a big wow about the campaign as well.”
Mrs. NGOC Lotte Marketing Manager
SO THIS IS WHO WE ARE
! Nimble,!flexible!agency!born!in!the!digital!age!
! Deeply!understanding!the!market!! Driven!to!provide!clients!the!best!
combina>on!of!strategic!thinking,!media!efficiency!and!implemen>ng!service!
! Fully!supported!OMD!Regional!and!Global!Network!
YOUNG, SOLID AND GROWING STRONG OFFERING CLIENTS A TRUE PARTNERSHIP
DELIVERING SUCCESS FOR OUR CLIENTS
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Thank*You!*
For more information, please contact: Thu Macfarlane General Manager | OMD Vietnam T +84-903 946 558 | E [email protected]
