Date post: | 31-Oct-2014 |
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Technology |
Upload: | suresh-babu |
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Online Marketing Enthusiast
May 22, 2010 . Bangalore
Agenda• SEO Basics• How Search Engines work• What’s New• Real Time Search Results• Social Media Basics• Examples of Social Media Success• Q & A
Paid
Local
Natural
Search Engine Page Results
Crawl
Index
List
• Web crawlers areWeb crawlers are automated Web automated Web browser which browser which follows every linkfollows every link
• Indexes based on content
• stored in an index stored in an index databasedatabase
When searched using a keyword, searches in index and lists the sites.
How Search Works
SEO Guidelines • Google Webmaster Guidelines – http://bit.ly/GOGUIDE • Why Google webmaster says so ? http://bit.ly/aWsRMS• Example - point system
• Every page - unique title, description and keywords• Clear hierarchy, text links• Content rich website• URL / Alt tags / H1 tags• Incoming Links from Authority sites• Site Map• Google Local – Free. Take Advantage
SEO Basics
Websites and SEO• How websites works ? • Domain name, hosting, email• Include SEO while you do the R & D, prior to buying a domain • Why ? Easier, can choose the right domain with keywords• Keyword research in the website design planning phase• Why H1 tags, bread crumbs are important• Links – Importance of back links• Content based on the keyword research• Common Mistakes – SEO after making the site live• Using business name /welcome in the title, H1 tags• Building a site completely with Flash. Use Flash sparingly
Search Engine Page Results ( Now )Real Time
TwitterTwitter
Factors Influencing Real Time Results
• Topics and real time components • Tweets, Google News, Fresh blog posts, Friend feeds• How real time results ranked ? • Based on relevancy, Time of tweet etc• Google has options now to search updates, everything• Google Trends, Yahoo Buzz, Trending topics – Hot topics• Advantages: Accurate, up to information for searchers• Opportunity For Businesses – Tweet about friends birthday
Social Media is…
What is Social Media?
a Conversation…
Blogs
Wikis
PodcastsRSS
Mashups
Social Networks
Powered by…
It is a Conversation between…• Customers• Employees• Investors• You and Me
Twitter is a mini Orkut or a mini face book that allows only 140 characters ( similar to your scrap or what's on your mind )
And guess what?The social media conversation is…
• Not Organized• Not Controlled• Not a Message• Full of Insights• Fun and most of all Free
Why Social Media ?• To communicate• To Interact• To Educate• For Market Research• Customer support• To build a community• To Sell/Promote
Social Media Examples
Thank YouSuresh Babu Email: [email protected]: http://searchenginedetails.comTwitter: www.twitter.com/seobangaloreLinkedIn: http://www.linkedin.com/in/seosuresh