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Second Meet Up Session

“Getting Invloved with Online Marketing in

Galway”

Tuesday 29th May 2012

+Introduction

Online Marketing in Galway formed in August 2011 with the view of

finding like minded people to share information amongst each other

and spread this information to smaller businesses or those who need

it with little or no marketing resources.

OMiG is not a consultancy, we aim to be a network and an

educational resource.

Who we are (Emma, Maricka, Inga, Eimear) so far, plus guest

speakers and the entire network.

With the help of great guest speakers, sponsors i.e. Goldenpages.ie,

support from Harbour Hotel and other various people this second

meeting was made possible tonight.

+OMiG is a Network

OMiG needs companies and individuals to contribute their

knowledge and experiences.

Two heads are better than one – developing the network on

the feedback from members and contributor members will

make the network better.

OMiG, will create a central place for small businesses

including start ups in the West of Ireland to act as the

umbrella network for Online Marketing and Networking

activity within the West of Ireland.

+Guest Speakers

1. Michelle Frawley – Mediasavvy

Online Marketing Glossary

2. Salvatore McDonagh – Web Marketing Ireland

The "Sales Funnel“

The "Why, What, and How to" of getting Return on Investment (ROI) from

online marketing.

3. Ronan Kavanagh – Spam Titan

Online Marketing Case Study

4. Carol Murphy – Goldenpages.ie

Transition from Print to Online Media

+Splitting out the Seminars/Guest Blogging(Thought Leadership) After todays meeting, we will send around a forms based on the

topics agreed – first we will assess demand and then we can look into

dates and times of seminars.

Individuals/Businesses register their interest in the Seminars and

Blogging Thought Leadership (areas) they would like to get involved

with.

We will work through a structured timeline – going from starting a

website to optimising a website (the logical steps for a start up when

approaching an online strategy).

Get in touch with everyone and share the timeline, get suggestions

and set dates for Seminars in the future.

Everyone who is interested in getting

involved with Seminars, Tutorials (smaller

practical lessons) and blog posts and

register interest on the form being passed

around.

+Getting Involved Questionnaire

+Future Seminars Discussed/Blog Post/ Thought Leadership Themes

Company ‘ABC’ – New Start Up that wants to develop an

Online Marketing Strategy

Getting your Business

Online (The Basics)

Search Engine Optimisation

Social Media Strategy

Online PR & Email

marketing

Google Adwords

(Search Engine Marketing)

Integration of Offline and

Online Marketing

Setting up an Online Store

(e-Commerce)

Video Marketing

(Online Video, Production, Viral Videos

etc)

Website Optimisation

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