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OMiG Digital Summit 2016 - Paul Buckley - Aer Lingus

Date post:16-Jan-2017
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PowerPoint Presentation

Brands are the new publishersPaul Buckleyhead of social media, Aer Lingus

#dublin2dc a digital journey celebrating the launch of our 4x Weekly a330 service from dublin to washington dulles

Objectives

Drive early-stage awareness of the new routeStimulate consideration and bookings in the lead up to commencement of operationsdemonstrate the innovative and humourous side of our brand personality

plannedunplannedAlways oneventKey Messageseverydaycampaignreactivelive

plan

Announcement Lead-ininaugural

INSOURCED CONTENT CREATION

Why?

Its Cheaper allows us to do more Its Faster real-time content has a short life-cycle We have established Trust within the business

Thanks!@PAULBUCKL

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