Date post: | 16-Jan-2017 |
Category: |
Business |
Upload: | online-marketing-in-galway |
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Brands are the new publishers
Paul Buckleyhead of social media, Aer Lingus
#dublin2dc a digital journey celebrating the launch of our 4x Weekly a330 service from dublin to washington
dulles
Objectives1. Drive early-stage awareness of the
new route2. Stimulate consideration and bookings
in the lead up to commencement of operations
3. demonstrate the innovative and humourous side of our brand personality
planned
unplanned
Always on event
Key Messageseveryday campaign
reactive live
planAnnouncement Lead-in inaugural
INSOURCED CONTENT CREATION
Why? 1. It’s Cheaper – allows us to do more 2. It’s Faster – real-time content has a
short life-cycle 3. We have established Trust within the
business