STRATEGIES THAT TRANSFORM

More Rich Data Than Ever

New PlatformTechnologies

New Omni-ChannelPossibilities

Omni-channel allows you to understand and interact with customers continuously.

But what challenges does this create within Financial Services?

Is omni-channel different from multi-channel?

Omni-channel is the idea

of providing seamless level of service

across devices and channels.

Multi-channel is a company engaging customers through several channels.

Customers respond better to a consistent message and integrated communication.

Companies that have easy access to customer needs have a significant advantage.

Knowing the needs of a customer separates business leaders from market laggards.

Omni-channel allows companies to innovateboth internally and externally.

Omni-channel means:

A customer can start a journey on mobile,

and finish on another device, with no interruptions.

This differs from a traditional focus that is solely on product.Modern customer journeys are rarely linear.

It is a process of understanding the needs of your customers.

Although omni-channel depends on IT, it has to be holistic across the buisness.

What’s required is technology that can support the four C's to drive engagement and efficiency.

Companies that optimize interactions create customer experiences that are:

This creates a more flexible digital experience.

The perfect platform

draws processes and data

from across to organization.

Gain value from the right digital platform.

It also allows companies to create alternative business models without compromising their primary focus.

Primary features should include:

A unified data and process hub

A minimization of disruption and cost

Data integration and wider usage

Embracing the right technologies is key to winning new customers, especially millenials.Adopting Omni-channel may mean internal upheaval, but it will generate high

customer satisfaction.

Do you want to:

Unify digital and physical journeys?

Be able to respond to customers’ needs continually?

Build systems and apps that customers trust?

Contact Appian to learn more about The Appian Platform:

Technology that enables omni-channel business innovation at the speed of digital.

Take the next step.

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