OMNICHANNEL SOLUTIONS

Marketers are voting with their Dollars

Growth in Advertising and Marketing Spend: 2010

Source: DMA Statistical Fact Book, 2010

Broadcast-3%

Telephone0%

Email17%

Mobile28%

Magazine-11%

Yellow Pages-10%

News-papers

-9%

Online Display

-5%

Direct Mail3%

Online Search

4%

Online Video/Social20%

-20%

-10%

0%

10%

20%

30%

20

10

Gro

wth

Ra

te

Mass

Direct

Volume Projection USPS

Average Number of Media Types Used in a Direct Marketing Campaign

How many different types of media does your company use for a typical direct marketing campaign?

N = 518 Source: Capturing the Cross Media Direct Marketing Opportunity, InfoTrends, 2010

Mean = 3

19%

28%

34%

0%

10%

20%

30%

40%

Increase in Response Rate over Print Only

Source: Multi-Channel Communications Measurement & Benchmarking. InfoTrends, 2008

N = 217 marketers

Print & WebLanding Page

Print & email

Print & WebLanding Page, email and

Mobile Marketing

Overview

• Corporate Headquarters has complete control over marketing collateral– Set Business Rules

• Franchises or Local offices can modify based on business rules– Images– Offers– List

• Responses tracked to the individual location levels.

Profile

• SAAS Cloud Platform• Campaign Management• Easy to use Platform• Affiliate Portal

Omni Campaign Manager

• Omni Email• Omni TXT Messaging• Omni pURLS• Omni Social Media • Omni Direct Mail• Omni Print

Omni Email

• Portal For Corporate Management

• Wysiwig Editor• HTML Editior• Gallery of Samples• Real Time Reporting• List Management• Gallery of Images

Omni TXT Messaging

• Portal for Corporate Management

• Double Opt in Management

• Real Time Reporting

Omni pURLS

• Wysiwig Editor• HTML Editior• Personalized URL for

every recipient.• Real Time Reporting

Omni Direct Mail

• List Managements– List Upload– List Purchase

• Sample Gallery• Ability to Modify templates• Presort Software Integration

Omni Print

• Indesign Plugin• Products

– Window Clings– Banners– Menus– Postcards– Letterhead– Posters– Business Cards– Newspaper Ads– Yellow Page ads

Omni Campaign Manager

• Schedule entire Campaign– Email, TXT PURL, Direct

Mail, Print• Reporting– Response– Delivery– Financial /ROI– Across Channel– Across Campaigns

Portal Process

Types of Collateral

2/15/2011 2

The OmniLYNX product suite

2/15/2011 2

product highlights – W2P

•Deploy Unlimited

storefronts

•Multi-level and budget

approval

•SAP, Aribia, Oracle

integration

•Dynamic quoting &

Submission

•Flight Checking via PitStop

Server

•Support for discount &

promotion codes

2/15/2011 2

product highlights - marketing

•Deploy complete print, PURL, email & mobile campaigns

•Real-time CASS certification and list acquisition

•Generate unique QR codes for better targeting

•Ability for end users to

deploy campaigns in minutes

•Integration into social media

such as Twitter

2/15/2011 2

•Multi-variant targeting for

increase response rates

•Mid campaign self-correcting

optimization

•Multi-drop support allows for

true drip marketing

product highlights - marketing

OmniLynx vs. competitionvendor overview weaknesses

Offers web-to-print storefronts with VDP and offline cross media.

Offers product through a SaaS hosted model.

Offers only a SaaS delivery model Pricing model involves both high start-up costs plus high monthly costs Cross media functionality is not available online. Branding and retail functionality is extremely limited. Has no online design tool.

Web-to-print storefront & cross media are in different platforms. No job submission or pre-flighting Requires proprietary desktop software licenses to build templates. Cross media campaigns can only be launched by admin users.

Offers web-to-print storefronts with VDP and cross media.

Offers product through a SaaS or self-hosted model.

OmniLYNX vs. competitionvendor overview weaknesses

Digital Storefront

Offers primarily cross media functionality although does have more basic storefront capability.

Offers product mainly through a self hosted model but has a light-weight SaaS.

Full version requires self-hosting. Pricing model involves both high licensing costs plus dedicated ongoing IT resources required. Cross media campaigns can only be launched by admin users. Weak storefront capabilities.

Offers web-to-print storefronts with VDP.

Offers product through both a SaaS & hosted model.

Has no cross media functionality. Pricing model involves both high start-up costs plus high monthly costs Branding and retail functionality is extremely limited. Has no online design tool. User workflow is extremely rigid.

product positioning

Product Scope – Only product that provides solutions for every interaction a commercial printer has with their client.

User launched Campaigns – Only product that allows users to launch full cross media campaigns (platform can be pushed deeper

Branding & Workflow Flexibility – Allows for extensive changes to both the look and feel as well as the user flow.

A Size to fit All – Allowing both a hosted or self hosted plus the module approach to pricing allows OmniLynx to be a fit for print organizations of all sizes.

OmniLynx

The Industry Solution to Integration

Call us at 214-934-4911Or visit of Website atwww.marcomlynx.com