1odebrechtnoticias.com.br / nº 269 / november 2011
Nº 260 / JUNHO 2011No. 269 / NOVEMBER 2011
Aspire Program – Acreditar arrives to Liberia in english
10 eth and amyris: partnership for the production of renewable products
ETH Bioenergia and Amyris signed a memorandum of understanding for the production of Biofene® in Brazil. The renewable chemical product is the raw material for cosmetics, lubricants, aviation fuel and diesel oil.
8 acreditar arrives to liberia in english
Odebrecht International has launched an English version of Acreditar in English. The Aspire Program – Liberia is undertaken in partnership with the Grand Bassa Community College and is currently training 40 students.
4 young partners in action This year, the Odebrecht Organization
includes 1,220 Young Partners. In this edition, Odebrecht News describes the meetings among youth from ETH, Odebrecht Angola, Odebrecht Energia and Odebrecht Oil and Gas.
Nº 260 / JUNHO 2011
next edition: november 16, 2011. take part!
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Nº 260 / JUNHO 2011No. 269 / NOVEMBER 2011
editorial staffODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication TeamResponsible Journalist: Fabiana CabralEditorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São PauloPhone Number: (55 11) 3096-8171Suggestions: [email protected]: www.odebrechtnoticias.com.br
share this newsletter at your company or your project!
24 fast news>
14 conscious consumption project arrives to brazilian schools
Braskem, the Akatu Institute and the Faça Parte (“Take Part”) Institute have joined forces to take the “A New Look at Plastic” Project to 1,577 public and private schools in Brazil. The project addresses the importance of topics associated with conscious consumption and sustainability.
16 political history of coins on exhibit in salvador The Bahia Commercial Association (ACB) is presenting the exhibit Money, Gods & Power
– 2,500 Years of the Political History of Coins (Nomus Brasiliana collection), sponsored by Odebrecht Infraestrutura. The exhibit will be open to the public until November 30.
20 inauguration of “build better” head office
The “Build Better” Professional Training Center head office was inaugurated on October 13 in Valença, Bahia, the result of a Technical and Financial Cooperation Agreement signed by BNDES and the Odebrecht Foundation.
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4 odebrechtnoticias.com.br / nº 269 / november 2011
> people development
Held annually by the Organization’s
companies, the Young Partner Program
is designed for university students who
are completing their degrees or who have
recently graduated and seek constant
challenges and professional and personal
development. The idea is to identify and
invest in professional youth who have the
potential to become future leaders and
entrepreneurs. In 2010, Odebrecht had
more than 950 Young Partners and this
year, the number reached 1,220 in June.
With a duration of two years, Young
Partner is divided into two parts, each
lasting 12 months: the Introduction
to Culture Program, which covers the
study of the principles, concepts and
criteria of the Odebrecht Entrepreneurial
Technology, and the Young Builder
Program, which supports and accelerates
the participants’ training process,
promoting an ample overview of the
business phases.
During the program, the professionals
participate in meetings that gather
Young Partners from the same company
and/or from other business areas at the
Organization. In this article, Odebrecht
News will describe the meetings of the
youth from ETH, Odebrecht Angola,
Odebrecht Energia and Odebrecht Oil
and Gas.
Young Partners in ActionETH YOUNG PARTNER
ETH Bioenergia promoted the second
module of the 2011 Young Partner Program,
involving the participation of 45 Members.
The two-day meeting was designed
primarily to reflect on the characteristics
and competencies of the ETH Partner,
illustrated through work developed by
the group and testimonials about life and
career provided by Kleber Albuquerque,
Agricultural Manager at the Costa Rica
Unit, and Lennon Almeida, the professional
responsible for People and Organization
Advanced Support at the company.
The youth interacted with Marcelo
5odebrechtnoticias.com.br / nº 269 / november 2011
Mancini, the professional responsible
for the Commercial, Logistics and
Supply area, and with Carla Pires,
the professional responsible for
Sustainability, who put the respective
scenarios of their areas at ETH
into context, and also listened to a
presentation on the Organization’s 2020
Vision, given by Beatriz Filgueiras, the
professional responsible for Organization
and Culture at Odebrecht S.A.
INTEGRATION BETWEEN YOUTH AND
ODEBRECHT ENERGIA AND OOG
On September 29 and 30, 50 Young
Partners from Odebrecht Energia and
Odebrecht Oil and Gas (OOG) gathered
in Teresópolis, Rio de Janeiro, for the
The Young Partners at ETH Bioenergia gathered for the second module of the program in 2011
Closure of the 2011 Introduction to
Culture Program.
During the event, consultant
Ricardo Guterres gave a lecture on
communication and the importance of
interaction among different generations,
and José Grossi, the professional
responsible for People and Organization
at OOG, shared the details of his career
at the Organization and spoke about the
practice of TEO.
Antônio Leitão, from the area of
People and Organization at Odebrecht
Realizações Imobiliárias (OR), discussed
the Life and Career Plan, and Mical Muniz,
from the Santo Antônio Hydroelectric
Power Plant Quality team, from
Odebrecht Energia, spoke to the youth
about career and women’s role at the
Organization.
The participants also completed
recreational activities about the
competencies required of an Odebrecht
Partner, with examples brought from
their work environments.
IN ANGOLA, 111 YOUNG
PARTNERS MEET
On October 7 and 8, Odebrecht Angola
held the Angola Young Partner Meeting,
which included the participation of 111
Members, between trainnes and interns,
97% of whom are angolans. Contract
Directors and representatives from
different projects in the country were
6 odebrechtnoticias.com.br / nº 269 / november 2011
Members from Odebrecht Energia and Odebrecht Oil and Gas gathered for the last meeting of the Introduction to Culture phase
> people development
7odebrechtnoticias.com.br / nº 269 / november 2011
present.
The idea was to reinforce the role of
each Young Partner in his or her own
process of growth and training, promote
the exchange of experiences and practice
of TEO and discuss the main challenges
faced. The main topics addressed included:
Odebrecht’s scenario worldwide and in
Angola, the 2020 Vision, Identification
Strategies, Integration and People
Development.
Angolan Members who participated in
the program’s first edition in 2004 spoke
with the youth. Manuel Kai, Antonio
Quifucussa and Gregorio Domingos,
currently responsible for the programs,
and Agilio Campos, responsible for center
results, spoke about their life and career.
Félix Martins, Contract Director for real
estate projects, also spoke on the topic.
The youth ended the meeting activities
listing the commitments to the 2020 Vision
and listened to messages by the Contract
Directors, Administrative and Financial
Managers and the other leaders of the
company’s projects in the country.
Odebrecht Angola has 111 Young Partners working on the company’s projects, 97% of whom are Angolan
8 odebrechtnoticias.com.br / nº 269 / november 2011
> professional training
On October 17, Odebrecht
International launched the English
version of the Continued Professional
Qualification Program – Aspire
(“Acreditar”) in Liberia. The initiative
is being promoted for the first time in
the English language.
The Aspire Program - Liberia,
undertaken in partnership with the
Grand Bassa Community College, is
currently training 40 students. The
initiative was created based on a
public-private partnership model
established between the company
and the teaching institution. Over
the past 10 months, the program has
trained 130 people in technical and
administrative areas and through
internships, including professions
such as Industrial Machinery
Operator, Mechanic, Electricity,
Welding, Information Technology,
Administration, Health and Safety and
Communication.
For the first time, the curriculum
of the Aspire Program will integrate
Aspire (“Acreditar”) Arrives to Liberia in English
Industrial Machinery Operator and
Electricity courses, in addition to
internships. Participants will have
the Basic Module classes three
times per week for a period of three
months, which will be alternated
with technical or administrative
training.
The program material was
translated into English based on
the curriculum developed by
Odebrecht Angola, and adapted to
the country’s context. Instructions
on domestic water treatment, for
exemple provided by NGOs that
work in the area, such as Population
Services International – Liberia, were
also included.
The first participants of Aspire in Liberia attend the program’s Basic Module
The students learn about Health, Safety, Environment, Quality and Workplace Psychology
9odebrechtnoticias.com.br / nº 269 / november 2011 9
10 odebrechtnoticias.com.br / nº 269 / november 2011
> innovation
ETH Bioenergia and the North
American company Amyris – a leading
company in fuels and renewable chemical
products – signed a memorandum of
understanding on October 20 to form a
partnership for the production of Biofene®
in Brazil. The chemical product, called
renewable farnesene, can serve as the raw
material for cosmetics, lubricants, aviation
fuel and diesel oil.
The agreement involves the production
of Biofene® at one of the ETH greenfield
units in the country, which will offer a
volume equivalent to an approximate
milling capacity of 2 million tons of
sugarcane per year.
ETH will control the partnership and
Amyris will have exclusive rights over
the product sales. The plan is to begin
the production by 2014. “ETH is the
leader in sugarcane ethanol production
in Brazil and through the partnership,
ETH and Amyris: Partnership for the Production of Renewable Products
11odebrechtnoticias.com.br / nº 269 / november 2011
The agreement involves the production of Biofene® at one of the ETH greenfield units in the country
12 odebrechtnoticias.com.br / nº 269 / november 2011
we will be able to sell the renewable items
manufactured from Biofene®,” said John
Melo, CEO of Amyris.
The agreement established represents
Amyris’ sixth production agreement at the
units distributed throughout three different
continents. The North American company
produces Biofene® in Brazil, Europe and
the United States through partnerships.
According to John Melo, the agreements
involve a total capacity of 15 million tons of
cane for the production of Biofene®.
According to José Carlos Grubisich,
Entrepreneurial Leader at ETH, innovation
is one of the company’s strategic pillars.
“Our commitment is to become leader in
the production of bioenergy from sugarcane
and Amyris offers a technology platform
ETH plans to expand its production capacity for ethanol and high added value products made from sugarcane
> innovation
13odebrechtnoticias.com.br / nº 269 / november 2011
and marketing channels that add value to
our chain,” said Grubisich. “Our focus is to
expand the production capacity for ethanol
and high added value products made from
sugarcane, combining competitiveness and
sustainability.”
ETH generates clean and renewable
energy at its nine units and invests in
research to boost its productivity and
develop new applications for ethanol and
products derived from sugarcane. The
company has already invested R$ 6 billion
and is committed to investing an additional
R$ 2 billion, increasing the production
capacity of its units to the maximum. By
2014, the company expects to produce 3
billion liters of ethanol and 2,700 GWh of
electric energy.
14 odebrechtnoticias.com.br / nº 269 / november 2011
> sustainability
Braskem, the Akatu Institute and the Faça
Parte (“Take Part”) Institute have joined forces to
take the “A New Look at Plastic” Project to 1,577
public and private schools located all over Brazil.
The project is designed to raise educator and
student awareness as to the importance of topics
associated with conscious consumption and
sustainability.
The initiative is designed to encourage them
to propose solutions to current issues related to
the topics, such as the choice of what to consume,
the differences in the production chains when
it comes to ecoefficiency, combating the
inappropriate disposal of wastes and preventing
water and energy waste.
The schools already included were selected
from within the Faça Parte Institute network.
However, the project does not plan to stop with
the more than 1,500 registered schools. The
sign up for new members is still open and any
private or public teaching institution can join the
initiative via the hotsite: www.facaparte.org.br/
consumoconsciente.
At the same website, visitors can view videos
from the Collective Conscious series, a video class
that describes the plastic production chain and
Conscious Consumption Project Arrives to Brazilian Schools
15odebrechtnoticias.com.br / nº 269 / november 2011
Conscious Consumption Project Arrives to Brazilian Schoolsa guide with suggestions of activities to be
developed with the students and orientations
on how to participate.
There will be a selection of projects on two
levels: schools with good initiatives already
underway in 2011 and action projects for 2012.
The good initiatives in the area of education for
sustainability should be recorded in texts and
documented in video, photos or in any other
way the school deems appropriate. Those that
had their practices recognized will be included
in a debut video documentary.
The school that presents the most
innovative initiative for 2012 will choose a
group of representatives from the project to
visit the Braskem factory that produces plastic
made from sugarcane ethanol, located in
Triunfo, Rio Grande do Sul. Furthermore, the
experience will be recorded in a video article,
which will be shown nationwide. “Our goal is
to orient the youth to consume in a different
way, seeking to increase the positive impacts
and reduce the negative ones,” said Jorge
Soto, Sustainable Development Director at
Braskem. The conscious consumer knows
that every attitude affects his or her own life,
surroundings, society, the economy and the
planet,” he said.
“Investing in education for conscious
consumption is essential for increasing the
number of citizens and consumers mobilized
for a more sustainable future,” said Helio
Mattar, Managing Director of Akatu. “Among the
merits of this initiative, I would further highlight
the universe of schools involved, because with
so many teachers and students participating, I
believe that the projects will even mobilize the
surrounding communities, extending beyond the
walls of the schools,” said Mattar.
Click here to access the complete Conscious Consumption brochure.
View the video on the project by clicking the link.
16 odebrechtnoticias.com.br / nº 269 / november 2011
> culture
Political History of Coins on Exhibit in Salvador
The collection of journalist and writer Noenio Spinola helps clarify historical, financial and anthropological aspects of the global monetary system
17odebrechtnoticias.com.br / nº 269 / november 2011
Political History of Coins on Exhibit in SalvadorSince the end of
September, the Bahia
Commercial Association
(ACB) has been hosting
the exhibit Money,
Gods & Power – 2,500
Years of the Political
History of Coins (Nomus
Brasiliana collection),
sponsored by Odebrecht
Infraestrutura. The
exhibit will be open to the
public until November 30
in the entity’s Salão Nobre
room.
Through modern
technological resources
and multimedia effects,
the exhibit presents
ancient civilizations and
their coins. The exhibit
was created by Bahia
journalist and writer
Noenio Spinola, who
inherited the collection
from his father and
became a private coin
collector.
The 460 items
exhibited, which include
coins and bills, help clarify
18 odebrechtnoticias.com.br / nº 269 / november 2011
> culture
historical, financial and
anthropological aspects
of the global monetary
system. Visitors can learn
about the first experiences
with the use of the coin in
Asia Minor and is diffusion
across the planet.
It is also possible to
view the most remote
coins, from the territory of
Ancient Greece, dating back
2,500 years, in addition to
coins from Macedonia, of
Alexander the Great; the
papal coins, from the period
of the Treaty of Tordesillas,
of Pope Alexandre VI; from
Ancient Rome; the extinct
city of Carthage; from
Egypt, of Cleopatra; from
England, of Henry VIII and
Queen Victoria; and from
Colonial Brazil and the
Republic before 1964.
For the President of
ACB, Marcos Meirelles
Fonseca, the exhibit is one
of the most important that
Bahia has ever received.
“It makes us rethink the
emergence of the first state
administration, the origin
of entrepreneurialism in the
state and its developments
over the centuries,” he
explained. André Vital,
Managing Director of
Odebrecht Infraestrutura,
stated that the company’s
support shows its
commitment to preserving
the country’s historical and The exhibit also shows the political history of coins, addresses the origin of the dollar, Euro and Asian coins
19odebrechtnoticias.com.br / nº 269 / november 2011
immaterial heritage.
The exhibit is also a
tribute to Bahia, where
the political history of
Brazilian currency began.
It addresses the claims
of the first colonists and
administrators of the
province to modernize
the ports, adjust the
currency and boost the
competitiveness of the
colonial products destined
for export.
Starting from the left: Marcos Meirelles Fonseca, Noenio Spinola and André Vital during the opening of the exhibit at the Bahia Commercial Association
Service
Money, Gods & Power – 2,500 Years of the
Political History of Coins (Nomus Brasiliana
collection)
Place: Bahia Commercial Association -
Praça Conde dos Arcos, s/n, Salvador.
Time: Monday- Friday, from 9:00 a.m. to
5:00 p.m.
Ends: November 30.
Free of charge.
20 odebrechtnoticias.com.br / nº 269 / november 2011
> odebrecht foundation
“The youth that arrive here didn’t
have dreams or goals. Today, having
been trained, they work as monitors
and improve their knowledge
through practice.” This was the tone
of the speech given by Ariângelo dos
Santos Pereira, age 21, during the
inauguration ceremony for the “Build
Better” Professional Training Center
head office, held on October 13 in
Valença, Bahia.
A student from the second
group, the youth demonstrated his
satisfaction with the training he has
been receiving at the institution,
believing that this is the path toward
his development. “With the learning
I receive each day, I’m certain that I
will become a good civil construction
professional,” said Pereira.
The event programming included
the hoisting of the flag and Brazilian
national anthem, statements by
local authorities and partners and
the uncovering of the inauguration
plaque. “With Build Better, we found
new horizons for growth and job
opportunities for our youth,” said
Ramiro José de Queiroz, Mayor of
Valença.
For Emanuel Sávio, Coordinator of
the training center, the students do
not only acquire technical knowledge.
“They learn how to become true
citizens,” he said.
Christophe Houel, Leader Educator
at the center, emphasized: “I am
thrilled about making this dream
come true,” said Houel. “We now have
a physical space that will serve for
training and qualifying hundreds of
youth.”
Resident of Igrapiúna, Pedro Lopes
Júnior, age 22, reveals his activity after
completing the course as part of the
first group: “In addition to working in
the area of civil construction, I pass on
what I learn to family members and
residents of my city,” he said.
TRANSFORMING LIVES
“Build Better” is the result of a
Technical and Financial Cooperation
Agreement signed in 2009 by the
Brazilian National Development Bank
(BNDES) and Odebrecht Foundation,
Inauguration of “Build Better” Head Office
21odebrechtnoticias.com.br / nº 269 / november 2011
which created the Bahia Southern
Lowlands Environmental Protection
Area Mosaic Integrated and Sustainable
Development Program (PDIS), of which the
center is part.
The agreement involves investments
in social, production, environment and
training actions for the Southern Lowlands
communities. BNDES invested R$ 2.3
million in “Build Better.”
During a visit to the region in August
of this year, Elvio Gaspar, Director of the
Credit and Social Inclusion Area at BNDES,
stated that the institution seeks to create
social inclusion alternatives by generating
work and income. “It is impressive to see
the effect that is occurring here,” said
Gaspar. “We need to document the results
as a way of offering [the initiative] to the
country,” he said.
In the front, Elvio Gaspar, from BNDES, during the visit to the “Build Better” Professional Training Center
22 odebrechtnoticias.com.br / nº 269 / november 2011
OTHER PROJECTS
The partnership with BNDES will also
benefit other institutions associated with
PDIS.
Investments of R$ 1.4 million will be
involved to build a fruit pre-processing
unit at the Presidente Tancredo Neves
Rural Producers’ Cooperative (COOPATAN),
granted that the first payment, of
approximately R$ 740,000, has already
been released. Also at COOPATAN, the
project to rebuild the Flour Factory is ready
and awaiting the financial institution’s
approval.
The Bahia Southern Lowlands Heart of
Palm Producers’ Cooperative received more
than R$ 1.2 million to acquire agricultural
machinery and equipment, trucks, cars and
The plaque was uncovered by Norberto Odebrecht (right), Chair of the Odebrecht Foundation Trustees Board, and by Ramiro José de Queiroz, Mayor of Valença
> odebrecht foundation
23odebrechtnoticias.com.br / nº 269 / november 2011
motorcycles. The investment will benefit the
523 members and their families.
Other projects are currently being
elaborated, such as the expansion of the
Igrapiúna Family Home, the Agroforest Family
Home and the piassava fiber processing unit
at the Pratigi Environmental Protection Area
Rural Producers’ Cooperative, located in Nilo
Peçanha.
The proposal for the construction work
at the Continental Waters Aquaculturists’
Cooperative Fish Processing Unit, located
in Ituberá, and the construction of the
permanent Rights and Citizenship Institute
unit, located in Nilo Peçanha, are also being
prepared.
The “New Horizon” Farm is the head office of the
Cooperative Strategic Manioc Alliance and will also house the fruit pre-
processing unit
24 odebrechtnoticias.com.br / nº 269 / november 2011
> fast notes
Marcelo Odebrecht Receives CEO of the Year Award from Latin Trade Magazine
Marcelo Odebrecht, Managing
Director of Odebrecht S.A., received the
CEO of the Year award during an event
promoted by Latin Trade Magazine on
October 28 at the Four Seasons Hotel
in Miami.In its 17th edition, the Bravo
Business Award honors leaders who,
through their activities in areas such
as government, business, finances and
technology, help contribute toward
development and progress in Latin
America.
The Bravo Business Award is the result
of the evaluation by thousands of Latin
Trade Magazine readers worldwide.
Based on the list of candidates
indicated by the readers, the award
recipients are chosen by the magazine’s
editorial team after a consultation with
executives, members of government
and scholars.In addition to Marcelo
Odebrecht, another seven leaders were
awarded, including the President of the
Dominican Republic, Leonel Fernandez,
who received the award for his Lifetime
Achievements.
The award ceremony took place
at the same time as the Latin Trade
Symposium, a regional conference for
the public and private sectors organized
in partnership with the Inter-American
Development Bank and America’s
Society/ Council of the Americas.
On the occasion, Marcelo Odebrecht
participated in two panels in which
he spoke about Social Responsibility,
Sustainability and Innovation as
strategic goals, as well as about Energy,
Infrastructure and Development.The
event involved the participation of 300
leaders, including presidents, executives
and ministers of Latin American country
governments.
The Latin Trade Group develops
and publishes content in English
and Spanish for distribution in Latin
America, the Caribbean and the United
States, in both print and online media.
25odebrechtnoticias.com.br / nº 269 / november 2011
Corinthians Stadium will Open the 2014 World Cup
On October 20, FIFA
confirmed the opening for
the 2014 World Cup at the
Corinthians Stadium, located
in São Paulo, set for June 12
of that year, with the closing
for the event to be held at
the Maracanã Stadium in
Rio de Janeiro on July 13. The
At the Corinthians stadium, authorities, former players, Members and fans celebrated FIFA’s announcement both inside and outside the construction site
four arenas constructed by
Odebrecht Infraestrutura were
announced as the sites of the
World Cup games.
There will be seven games
at Maracanã, six in São Paulo,
including the semi-final, six
at the Fonte Nova Arena, in
Salvador, the stage for the
Round of Sixteen and one of
the quarter-finals and five at the
Pernambuco Arena, including
a Round of Sixteen game.
In São Paulo, a large party
at the Corinthians Stadium
construction site marked the
announcement. Governor
Geraldo Alckmin, Mayor
Gilberto Kassab, Ronaldo
“Phenomenon” and Cafu,
former world champion
players, Andres Sanchez,
President of Corinthians, Valter
Lana, Managing Director at
Odebrecht, Antônio Gavioli,
Contract Director, and Members
celebrated the opening of
the World Cup as if it were a
winning goal.
The festivities continued on
the future stadium field, where
the Members hoisted a World
Cup welcome flag. During a
press conference, the governor
and mayor highlighted São
Paulo’s commitment to the
event. Former player Ronaldo
stated that the opening “could
be nowhere else but the city.”
26 odebrechtnoticias.com.br / nº 269 / november 2011
Fonte Nova Arena Earns ABERJE Award
The case about the implosion of the former stadium, which took place in August of last year, won in the category of Communication and Press Relations
Even before it is ready, the Fonte
Nova Arena, built by the Arena Salvador
Consortium (formed by Odebrecht
Infraestrutura and OAS), is already
celebrating its first title.
The case of the former stadium implosion
communication initiative was the winner
of the Brazilian Corporate Communication
Association (AERJE) Award in the category
of Communication and Press Relations in
the Northern and Northeastern Region.
The award is Brazil’s most important
organizational communication distinction.
The project detailed the different actions
completed before, during and after the
implosion, such as the press conferences,
delivery of press releases, meetings with
the publications to follow-up on the event,
simulation infographics and a hotsite with
texts, photos and videos. These initiatives
were designed to provide transparency
for the process and establish a direct
communication channel with the press and
the population.
For the next 35 years, the Fonte Nova
Arena will be administered by the Fonte
Nova Negócios e Participações concessionaire,
formed by Odebrecht and OAS.
26
> fast notes
27odebrechtnoticias.com.br / nº 269 / november 201126
Book Sponsored by Odebrecht Wins Jabuti Award
Theodoro Sampaio - nos sertões e nas cidades (“Theodoro Sampaio – in the Backlands and in the Cities”) won Brazil’s most important literary award. The trophy will be delivered on November 30 at the São Paulo Room
Winner of the sixth edition of the Odebrecht
Historical Research Award - Clarival do
Prado Valladares, the book Theodoro Sampaio
– Nos sertões e nas cidades (“Theodoro Sampaio
– in the Backlands and in the Cities”) won the
2011 Jabuti Award in the category of Graphic
Design.
Published in 2010 by Versal Editores, the
book describes the life and work of engineer
Theodoro Sampaio (1855-1937), who
played a central role in the country’s main
modernization projects from the end of the
19th century to the start of the 20th century
on expeditions and river studies focused on
Brazilian cartography.
The Jabuti Award, created in 1958, is the
most traditional literary award in Brazil. It
recognizes writers and highlights the quality
of the work of all areas involved in the creation
and production of a book.
Last year, the book Igreja e Convento de São
Francisco da Bahia (“The Church and Convent
of São Francisco da Bahia”), written by Maria
Helena Flexor and Monk Hugo Fragoso, and
with design by Carina Flexor, also won the Jabuti
Award in the same category. The work won the
fourth edition of the Odebrecht Historical Award
- Clarival do Prado Valladares.
28 odebrechtnoticias.com.br / nº 269 / november 2011
On the evening of October 7, the public filled
the Entrepreneur’s Fair – held by the Support
Service for Micro and Small Companies (SEBRAE)
in Salvador – to learn a bit more about the
business model of the Odebrecht Organization,
created by its founder, Norberto Odebrecht.
Márcio Polidoro, Communication Director,
spoke on the topic “Education through Work,
the Spirit of Serving and the Entrepreneur’s
Training: Principles and Concepts of Odebrecht
Entrepreneurial Technology” and recalled the
history of the Odebrecht family and foundation of
the company in 1944.
Polidoro revealed that, at age 21, Norberto
Odebrecht established an agreement with the
foremen to recover the company created by his
father, Emílio. “Work was everything he could
offer,” said Polidoro. “The results were shared
among all. There were 12 suspended projects
that needed to be restarted and each foreman
would be responsible for negotiating the service,”
he explained. According to Polidoro, the founder
worked with a high degree of motivation, a sense
of responsibility and perseverance: “His vision is
to make the business survive to later grow and,
finally, perpetuate,” he said.
The Communication Director at Odebrecht
encouraged the entrepreneurs to develop their
ideas and businesses. “More than convincing, it is
necessary for you to direct your business at those
who need it. The main question should be: who
do I want to serve?, he said.
Odebrecht Case Presented to Inspire Entrepreneurs
For an audience with several youth, Márcio Polidoro also spoke about the partnership. “Every business must be a partnership. Working alone is not the solution for being a reference in the market,” he said
> fast notes
29odebrechtnoticias.com.br / nº 269 / november 2011
The book O Essencial em Pontos de Referência
(“The Essential on Points of Reference”),
written by Norberto Odebrecht, Chairman of
the Odebrecht Foundation Board of Trustees, is
now available for sale.
With 160 pages and 3,000 copies for
distribution, the publication gathers the main
ideas addressed in Pontos de Referência (“Points
of Reference”), a work originally published in
1970 that contains the bases of Odebrecht
Entrepreneurial Technology (TEO). “O Essencial
em Pontos de Referência is not a re-publication
of the original book, but rather the result of
the selection of fundamental ideas from the
1970 edition and the 1999 re-publication,” said
Norberto Odebrecht.
The work covers topics such as
Entrepreneurialism, Delegation, Leadership,
Education through Work, Macrostructure
and Communication. “It is expected that
the publication will be useful for the entire
Organization, but especially for the young
leaders so that they, better understanding the
origins of TEO, can practice it and transmit it to
those they lead,” said the author.
The Odebrecht Foundation is the institution
responsible for selling the TEO books. The
copyright for the work and all revenues
obtained are directed at actions promoted
in region of the Bahia Southern Lowlands,
New TEO Publication Now for Sale
contributing toward the social inclusion of the
Rural Zone Family Units.
Click here to purchase the book O Essencial
em Pontos de Referência (“The Essential on
Points of Reference”) and other publications
about TEO.
SERVICE
O Essencial em Pontos de Referência (“The Essential
on Points of Reference”)
Publication cost: R$ 40.00
For further information, please contact:
+55 71 3206-1244 /rafaelabrandao@odebrecht
30 odebrechtnoticias.com.br / nº 269 / november 2011
On the first day of training, in addition to the theoretical classes, the Members also participate in outdoor activities on leadership practices
To develop leaders and form
effective teams, Odebrecht
Energia created the My Team
Program, implemented in
October at the construction
site for the Santo Antônio
Hydroelectric Power Plant in
Porto Velho, Rondônia.
Each group receives training
for two days and uses practical
and theoretical activities to
develop and improve work
relations on the field. According
to Eduardo Marques, from
the People and Organization
area of Odebrecht Energia, the
program provides knowledge
on leadership practices and
interaction, allowing for the
exchange of information and
clarification of questions.
By the end of the month,
approximately 320 Members
will complete the program,
including leaders from the field
and service supervisors, divided
into eight groups with 40
Members each. Jabson Carlos
Gomes, Assembly Supervisor,
stated that he learned to better
plan tasks, help the team
overcome challenges and
understand each Member.
Mário Lúcio Pinheiro,
Contract Director at the
Construtor Santo Antônio
Consortium, pointed out that
the leader’s main challenge is to
form a confident, compliant and
winning team. “The work must
be continuous,” said Pinheiro.
“It’s not enough to just offer
the training. It is also necessary
to monitor them, learn more
about their day-to-day and their
difficulties,” he said.
Other modules will provide
sequence to the work and will
address topics such as feedback,
management tools and the
identification of sucessors.
My Team Program Trains Leaders
> fast notes
31odebrechtnoticias.com.br / nº 269 / november 2011
On September 16, the Secretary of the
President of the Angolan Republic for the Social
Area, Rosa Pacavira, visited the Kulonga pala
Kukula Program, undertaken by Odebrecht in
the country.
Accompanied by the Vice Minister of
Education, Ana Paula Inês Dala, by the Governor
of the Province of Malanje, Boaventura da Silva
Cardoso, and other authorities, Rosa Pacavira
learned more about the support actions
involved in the construction of cisterns to
guarantee drinking water access in the rural
communities of Malanje, as well as the gardens
of the families that take part in the Produce and
Manioc Production Chains.
The group also visited the schools and water
fountains supported by the program and spoke
to producers from the region. Rosa Pacavira
stated that she will take the cistern construction
idea to the province’s less populated
neighborhoods.
Kulonga pala Kukula contributes toward the
sustainable development of 10 communities
located near the Capanda Hydroelectric
Power Plant. Implemented by the program,
the Produce Production Chain and Manioc
Production Chain have already sold US$ 90,000
and US$ 24,000 in products, respectively,
increasing the income of the participating
families by more than 170%.
Kulonga pala Kukula Visited by Angolan Government Secretary
Secretary Rosa Pacavira (left) speaks with the rural producers supported by the Odebrecht initiative
32 odebrechtnoticias.com.br / nº 269 / november 2011
The “Doing Good”
Volunteer Program, part of
the Moatize Coal Program
– an alliance agreement
between Vale, Odebrecht
International and Camargo
Corrêa in Mozambique –
arrived to the community
of Wiriyamu, located in the
Province of Tete.
The some 4,000 residents
from the region did not have
a water supply for months
due to a damaged water
pump. With the program’s
financial support and that
of the construction project’s
Members, the equipment
was repaired and the
families once again had
clean water.
Created in April of this
year, the “Doing Good”
Program encourages
Members to work as
volunteers in actions
developed by the project.
Water for the Wiriyamu Community in Mozambique
With the support of the Moatize Coal Project, the some 800 families from the Mozambique community once again had access to clean water on a daily basis
> fast notes
33odebrechtnoticias.com.br / nº 269 / november 2011
On September 23, André Schneiter, the
professional responsible for Information
Technology at Odebrecht S.A., traveled with his
team to the city of Presidente Tancredo Neves,
located in Bahia’s Southern Lowlands, to learn
about the projects supported by Tribute to the
Future.
The visit began at the head office for the
Presidente Tancredo Neves Rural Producers’
Cooperative (COOPATAN) at the “New Horizon”
Farm. Members toured the manioc flour factory,
the Animal Feed Ingredient Processing Unit and
the Packing House project, which will receive and
store the produce.
The group also visited the “Hit the Net” digital
inclusion program laboratory, located in the Rural
Family Home, and listened to a presentation on
the project’s origin and its current scenario in
Bahia’s Southern Lowlands.
According to André Schneiter, the visit
allowed the Members to better understand the
activities of Tribute to the Future. “By seeing
the achievements and results of the projects, it
is easier to identify new and different support
opportunities,” he said.
According to Clovis Faleiro, the professional
responsible for Institutional Relations at the
Odebrecht Foundation and Leader of Tribute to
the Future, the engagement of the Organization’s
leaders is essential for the initiative’s growth. “In
addition to the support of the IT members, we
also have the participation of other companies
from the sector, such as Microsoft, Dell, IBM, Semp
Toshiba and Cisco,” he said.
IT Members Visit Projects Supported by Tribute to the Futur
The Odebrecht S.A. IT team visits the “Hit the Net” program at the Presidente Tancredo Neves Rural Family Home, supported by Tribute to the Future
34 odebrechtnoticias.com.br / nº 269 / november 2011
The presence of Odebrecht Energia projects in
the Amazon region and the high rates of malaria
at the site were incentives for the company to
sponsor the 2011 edition of the Laveran & Deane
Seminar, promoted by the Oswaldo Cruz (IOC/
Fiocruz) Institute to discuss the disease.
The event was held from September 12-16
on the island Ilha Itacuruçá in Rio de Janeiro,
and gathered doctorate and master’s students
from universities and research centers in Brazil
and researchers from national and international
institutions. The participants debated projects and
the results of the tests under development.
Gustavo Capatti Cassiano, a doctorate student
in Genetics at the Paulista State University (UNESP),
highlighted the importance of the seminar: “For
a one-week period, we held intense discussions
on malaria, and had direct contact with the main
researchers from the area,” said Cassiano. “I want
to return to the event as a researcher, so that the
knowledge that I acquired can be passed on to
future students,” he said.
In 2010, Odebrecht Energia distributed 14,651
mosquito nettings in Porto Velho, Rondônia, where
it is building the Santo Antônio Hydroelectric
Power Plant. The initiative helped reduce the
figures of the disease in the city, which recorded
14,577 cases in 2010 and 9,941 in 2011, based on
a survey conducted by the Health Surveillance
Department.
Odebrecht Energia Encourages Research against Malaria
On October 4 and 5, the
Teles Pires Hydroelectric
Power Plant – undertaken
by Odebrecht Energia
at the border between
the states of Mato Grosso
and Pará – held its 1st
Sustainability Seminar
involving the participation
of 40 Members.
Participants listened
to lectures on Workplace
Safety, Environment,
Occupational Health,
Climate Change and
Teles Pires HPP Holds 1st Sustainability Seminar
For the first time, Odebrecht Energia promoted the event focused on sustainability at a project currently completing the mobilization phase
Communities, and used
group dynamics to propose
sustainability goals for the
contract.
> fast notes
35odebrechtnoticias.com.br / nº 269 / november 2011
From October 25-28, Odebrecht Energia
participated in the 28th National Great
Dams Seminar, held in Rio de Janeiro, which
celebrated the 50-year anniversary of the
Brazilian Dams Committee.
More than 800 people from Brazil and
abroad attended the event, which was
designed to allow for an exchange of
technologies, promote the presentation of
service provider companies and product
suppliers and the prospecting of new business.
As part of the lecture programming, on
October 26, Augusto Roque, the professional
responsible for Engineering at the company,
presented the topic “Odebrecht in the Electrical
Sector.”
At the Odebrecht Energia booth, installed
in the Exhibit Room, the public can learn
about the company and its projects, obtain
information on the Continued Professional
Qualification Program – Acreditar (“Aspire”),
as well as observe a model version of the
bulb turbine operation at the Santo Antônio
Hydroelectric Power Plant.
Odebrecht Energia Participates in National Great Dams Seminar
Starting from the left: Gabriel Ybarra, the professional responsible for Business Development at Odebrecht Energia; Ivaldo Novaes, from Spec; and Henrique Valladares, Entrepreneurial Leader at Odebrecht Energia, at the company’s booth
36 odebrechtnoticias.com.br / nº 269 / november 2011
In 2009, CECJ received the seal for the Community Integration Project, an initiative coordinated by leaders from local associations and quilombola (descendents of freed slaves) communities
For the second time, the Casa Jovem
State High School (CECJ), located in
Igrapiúna, Bahia, received the “Solidary
School” Seal, which identifies, recognizes
and strengthens Brazilian institutions
as centers for citizenship in their own
communities.
Associated with the Bahia Southern
Lowlands Environmental Protection
Area Mosaic Integrated and Sustainable
Development Program, supported by the
Odebrecht Foundation, the teaching unit
is the only state educational center in the
region to earn the seal.
The recognition was possible through
the presentation and submission of two
projects: “Learning My Place,” in which
the teachers and students visited the
communities to promote the recognition of
their own cultural identity, and “Medicinal
Garden,” which helps create an organic
production chain for medicinal plants.
Casa Jovem State High School Earns “Solidary School Seal” for a Second Time
> fast notes
37odebrechtnoticias.com.br / nº 269 / november 2011
With aims of streamlining
and improving the Member
qualification, development
and training process, the
Functional Equipment
Support (AFEq) area began
to offer online training
through the Odebrecht
EAD Portal, a distance
training tool, in September
of this year.
Also known as
E-Learning, EAD is a
corporate education tool
that uses Internet resources
and mobile technologies
to design, manage and
extend knowledge in a
standardized fashion. Its
main advantages include:
the possibility for training
a high number of Members
from different countries,
respecting the learning
pace of each; flexible
times; acceleration of the
participant training process;
reduction of travel costs
and the promotion of
digital inclusion.
The EAD Portal has
already received 310 visits
and 45 applicants from
five countries (Angola,
Brazil, Mozambique, Peru
and Venezuela) for the
Tire Repair course. Five
online training sessions
will begin by the end of
this year: Lubrication,
Truck Operation, Power
Shovel Operation, Tractor
Operation and Motor
Grader Operation.
AFEQ Launches Distance Teaching Portal
Through the Odebrecht EAD Portal, Members can take qualification and training courses from anywhere in the country
38 odebrechtnoticias.com.br / nº 269 / november 2011
The CSN-Odebrecht Alliance, formed by
the steel company Companhia Siderúrgica
Nacional and Odebrecht Engenharia
Industrial in Volta Redonda, Rio de Janeiro,
began the third group of the Continued
Professional Qualification Program –
Acreditar (“Aspire”).
Over 1,700 people signed up for the
phase of the program, which will train 108
participants in the trades of TIG Welder,
Sander and Assembler Electrician.
The first class included a special visit
from the Mayor of Volta Redonda, Antônio
Francisco Neto, who showed the students
the importance of the course. Psychologist
Jussara Fortes held a group dynamic
exercise and emphasized team work.
Bruno da Cruz de Paula, a student of the
TIG welder course, said that the opportunity
motivated him. “We know that this is a
major opportunity to leverage our career,”
he said.
CSN-Odebrecht Alliance Begins Training Third Acreditar (“Aspire”) Class
Acreditar (“Aspire”) participants attend the first class of the program’s third group
> fast notes
39odebrechtnoticias.com.br / nº 269 / november 2011
October 4 marked the first class for the
Petrobras Labor Development Program (PDMO),
consisting of supervisors from the CONPAR
Consortium, formed by Odebrecht Engenharia
Industrial, UTC Engenharia and OAS.
According to Antonio Costa, Contract
Director, the PDMO was a training courses
directed at the consortium’s supervisors.
“The program was producing good results
in terms of the participation and integration
of the workers,” said Costa. “From there came
the demand to take it to the supervisors,” he
explained.
The content is similar to that included
in the training for the supervisors and
includes topics such as Team Leadership,
Health Risk Management, Environment
and Workplace Safety and Production
Management, among others. “It is a
representative and legitimate program
constructed in partnership with the
supervisors themselves that guarantees a
different approach,” said Maristela Nunes
Sá, the Engineering Social Responsibility
Coordination Representative at Petrobras.
CONPAR Consortium Supervisors Participate in PDMO
In PDMO, the supervisors are divided into groups to develop projects in teams
40 odebrechtnoticias.com.br / nº 269 / november 2011
The Members of Odebrecht Infraestrutura working to help construct the Corinthians Stadium in
São Paulo already have a bi-monthly newsletter focused on the project. The Perfect Goal newsletter
will publish the main events at the construction site and inform its readers about the progress of the
construction work.
Domingos Sávio de Araújo, Administrative and Financial Manager, uses the language of soccer to
explain the goal of the new media: “In Perfect Goal, we speak the ‘language’ of soccer, or in other word,
nothing about off-sides or red cards,” said Araújo. “The dialogue is focused on our ‘national team,’ the
discussion is the perfect goal and the winners are the Members and the community,” he said.
According to him, the project should likely have 2,000 Members working at the peak of the
construction work. “The focus will always be the same: to make the ‘winning goal’ in the areas of
deadline, quality, safety and the generation of wealth,” he said.
Perfect Goal Newsletter Launched at Corinthians Stadium
The bi-monthly newsletter will present the daily routine and progress of the construction work
> fast notes
41odebrechtnoticias.com.br / nº 269 / november 2011
From October 10-13, Odebrecht
Engenharia Industrial and Odebrecht Oil and
Gas took part in the Argentina Oil & Gas Expo
2011 in Buenos Aires, which gathers people
from the Oil and Gas sector in the country.
The companies presented their projects in the
200-m2 booth, which featured innovative design,
made from three circular centers. In addition to the
Organization’s operations in Argentina, the visitors
were able to learn more about Odebrecht’s history
and the details of the construction work to the
sounds of Brazilian songs.
Odebrecht Participates in Argentina Oil & Gas Expo 2011
Through panels, photos and videos, the public that visited the Odebrecht booth learned more about the Organization’s activities in Argentina
42 odebrechtnoticias.com.br / nº 269 / november 2011
On October 13 and 14, 32 Members from
the Health, Workplace Safety and Environment
(SSTMA) teams from 12 different Odebrecht
Engenharia Industrial contracts gathered in
São Paulo for the SSTMA Meeting.
During the event, which included the
presence of Entrepreneurial Leader, Márcio
Faria, the professionals shared knowledge
and experiences during presentations and
discussions on the activities planned for the
ST-MA Integrated Program and the PréVer
(“Prevent”) Program.
Carlos Fernandes, Leader of the Workplace
Safety Program, spoke about PréVer and
revealed the indicators from the sector.
According to him, the program’s main objective
is to reduce serious incidents at the projects. “No
production or process is more important than
the workers’ lives,” said Fernandes.
Alexandre Baltar, Leader of the Climate
Change Program, spoke on the topic, about the
Organization’s actions to reduce greenhouse
gas (GHG) emissions and about the results of
the GHG Inventory.
For Viviane Pereira, the professional
responsible for Sustainability, the meeting
contributed toward the emergence of new
ideas in the area. “We want to plan the
visits to the projects and improve the use
of the Knowledgeable Community as a tool
of dialogue between professionals,” said
Pereira.
SSTMA Teams Meet in São Paulo
Members of Odebrecht Engenharia Industrial contracts attended two days of lectures and presentations on the sector
> fast notes
43odebrechtnoticias.com.br / nº 269 / november 2011
From October 18-21, the Maracanã Rio
2014 Consortium, formed by Odebrecht
Infraestrutura, Delta Construção and Andrade
Gutierrez, in Rio de Janeiro, promoted the
first Internal Work Accident Prevention Week
(SIPAT), involving the participation of 1,300
Members.
The workers listened to lectures on Civil
and Criminal Liability, Waste Management,
Health and Well Being and also about the
PréVer (“Prevent”) Program, and participated
in drawings for prizes, and a sketch and
photo contest under the theme of good
safety practices.
Maracanã Rio 2014 Consortium Holds First SIPAT
Members wait for the results of one of the daily drawings for prizes during the first SIPAT at the Maracanã remodeling project site
44 odebrechtnoticias.com.br / nº 269 / november 2011
Some 50 children from the island of Ilha
Diana, located in the city of Santos, along the
São Paulo coastline, had a very special Children’s
Day. On October 12, Odebrecht Infraestrutura
worked through the Embraport Project to
transform the site into a recreational and
amusement park.
The boys and girls played in a pool filled with
balls, on a trampoline, slide and seesaw and
enjoyed popcorn, cotton candy, hot dogs and
juice. Monitors helped the children on the toys
and livened up the party with music, games,
balloon art and face painting.
In the Northeastern Zone of Santos, the
Continued Professional Qualification Program –
Acreditar (“Believe”) team worked in partnership
with the Municipal Government to promote
recreational and sports activities and artistic
presentations in the neighborhood’s community
center. The actions continued on October 14
with the donation of over 540 toys for the
Santos Social Solidarity Fund.
“The week was full of celebrations that
made Odebrecht proud to participate in the
party,” said Lenilton Jordão, the Odebrecht
Infraestrutura professional responsible for
Administration and People at the Embraport
Project.
Embraport Project Puts on Party of Children from Ilha Diana
Boys and girls from Ilha Diana took part in fun activities and games promoted by the Embraport Project
> fast notes