on a - DM SATDM SAT – Technical Penetration Central & Eastern Europe Total Central and Eastern...

onmediaonmedia

Broadcaster Presentation

March 2011

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DM SAT – Key Facts & History

Genre Music and Boulevard Channel

Entertainment without political claims

Broadcasting Licence Austrian Broadcasting license from RTR dated 22.04.2009

Key Markets Yugoslavia as well as Bulgaria, Rumania,

Turkey, Albania, Greece, Hungary and Russia

Target Audience* Young (ca. 67% of viewers between 14-49 years)

Female (ca. 62% female viewers)

Language Serbo-Croatian mixed with English, German and French

Distribution DTH, CATV, IPTV and Internet - worldwide

HQ/Studios The channel is based in Vienna (Austria)

Most programs are produced in Požarevac (Serbia)

Founded 2005

Manager/Owner Anton Bijelic and famous singer Dragana Mirkovic

Content Sales onmedia ag, Switzerland

Web Site www.dmsat.tv

* DM SAT research based on SMS participation analysis September 2007

http://www.dmsat.tv/

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DM SAT – Awards 2007

Nominated as

Best Thematic Channel 2007

Category: Music Channel

Winner

Music Channel of the Year

Montenegro 2007

Winner


Bosnian Region 2007

Winner


Bosnia & Herzegovina 2007

Winner


Serbo-Croatian Diaspora 2007

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Winner

Best Music Channel

Belgrade Winner 2008

Dragana Mirkovic award for

Music Business Success

„Muzicka Estrada“ 2008

„Maximalno Opusteno“

Best Talk Show


„Maximalno Opusteno“ award for



„DMSAT production„ award for



DMSAT TV award for

Music Bussiness Success


Winner

Best Music Channel

BH Music Oscar 2008

„Sto Da Ne“

Best Live Program

BH Music Oscar 2008

„Sto Da Ne“

Best Live Program

Golden Melos 2008

Winner

Grand Prix Victoria Silver 2008

Category: Music Video

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Dragana Mirkovic

Best ex-Yu Star

Montefolk 2009

„Sto Da Ne“

Best Live Program

Montefolk 2009


Best Talk Show

Montefolk 2009


Best Talk Show


Award for

Best Music Channel

Montefolk 2009

„Sto Da Ne“

Best Live Program

Golden Melos 2009

Winner


BH Music Oscar 2009

Winner

Best Diaspora Channel


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DM SAT – Awards 2010 (1/2)

Winner of two awards at

Grand Prix Victoria Silver 2010


Winner

The Most Popular Music Channel

Montefolk 2010

DMSAT

Broadcaster of the Year


Award for „Celebrity News“ as

Best Emission Short-form

Montefolk 2010

Winner

Best Music Channel of the Year

BH Music Oscar 2010

„Celebrity news“

Best Emission Short-form

Golden Melos 2010

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DM SAT – Awards 2010 (2/2)

DMSAT TV award for



„Maximalno Opusteno“ award for



Winner


Folk Hit Croatia 2010

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Winner


Folk Hit Croatia 2011

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Winner of two awards at

ITB Berlin – Das goldene Stadttor

(The Golden City Gate) 2011


„Maximalno opusteno“

Best Talk Show


Dragana Mirkovic

Best Concert of the Year


DMSAT



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DM SAT – Impressions

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DM SAT – Programming Scheme MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

08:00 Music Videos Music videos Music videos Music videos Music videos Music videos Music videos

09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00

09:10 Music videos Music videos Music videos Music videos Music videos Music videos Music videos

11:00 Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news


12:00 Talk Show "Maximally relaxed" Music videos Music videos Music videos Show "Promotion" Music videos Music videos


12:55 World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast

13:00 Music videos Show "An Evening with …" "Peja Show"

Show "Brighter side of the

World" Music videos Reportage DMSAT Music videos

14:00 Celebrity news Celebrity news "Peja Show" Celebrity news Celebrity news Celebrity news Celebrity news

14:10 Music videos Music videos "Peja Show" Music videos Music videos Music videos Music videos

14:30 Music videos Music videos Celebrity news Music videos Music videos Music videos Music videos






18:10 Music videos Music videos Music videos Music videos Music videos Music videos Celebrity news




19:05 Music videos Music videos Music videos Music videos Music videos Music videos Talk Show "Maximally relaxed"

20:00 Show "An Evening with …" "Peja Show"

Show "Brighter side of the

World" Show "Promotion" Reportage DMSAT Music videos Music videos

21:00 Marketing 21:00 "Peja Show" Marketing 21:00 Marketing 21:00 Marketing 21:00 Marketing 21:00 Marketing 21:00

21:10 Music videos "Peja Show" Music videos Music videos Music videos Music videos Music videos

21:30 Music videos Marketing 21:30 Music videos Music videos Music videos Music videos Music videos

















No Erotic

Content

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DM SAT – Behind the Scenes

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DM SAT – DTH, CATV & IPTV Global Distribution

Audience Measurement

DM SAT serves a geographically distributed audience, for which currently no audience

measurement tools exist. Generated SMS therefore serve as proxy value.

Global Coverage

of remaining areas

via Internet-TV

SMS/Country (Year 2007)

>200,000

2,000

20,000

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DM SAT – Key Markets in Europe (absolute)

Audience

Measurement

DM SAT serves a

geographically

distributed

audience, for

which currently no

audience

measurement

tools exist.

Generated SMS

therefore serve as

proxy value.

SMS/Country (Year 2007)

>200,000

2,000

20,000

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DM SAT – Overview Technical Distribution Platforms

Overview

Eutelsat W2

Free-to-Air

Balkans,

Europe

Digi TV

DTH Pay-TV

Balkans

TV Plus

DTH & CATV

Pay-TV

Australia

CATV & IPTV

Pay-TV

Balkans,

Europe

Total = 6.428 homes (2007)

In ‘000

2.027

2.469

42

1.885

Eutelsat

W2

Digi TV TV Plus CATV

IPTV

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DM SAT – Technical Penetration Central & Eastern Europe

Total Central and Eastern Europe = 4.467 homes (2007)

In ‘000

1.842

101 207

40 41 160

22 13 28 23 22 12 21

147

1.168

89

135 132 136 125 3

160 28 26 22 12 21

1.989

1.269

296

175 173 158 138

* Others: Slovakia, Albania, Russia, Ukraine, Lithuania

CATV & IPTV

Satellite

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DM SAT – Technical Penetration Diaspora

Total Diaspora = 1.915 homes (2007)

In ‘000

215

379

297 277

20 57 42 41 29 22

48

460

70 4

CATV & IPTV

Satellite

57 46 41 29 22 48 90

379 297 277

475

* Others: Ireland, Netherlands, Greece, Denmark, Luxemburg, Belgium, Spain

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DM SAT – Technical Distribution Summary (1/2)

Satellite CATV & IPTV Total

BiH 22 136 158

Bulgaria 207 89 296

Croatia 40 265 305

Czech Republic 22 0 22

Hungary 28 0 28

Macedonia 41 132 173

Montenegro 13 125 138

Poland 160 0 160

Romania 1.842 147 1.989

Serbia 101 1.168 1.269

Slovenia 23 83 106

Turkey 12 0 12

Others 21 0 21

Subtotal 2.532 2.145 4.677

Source: Eutelsat SA, Digi TV, TV Plus, CATV platforms, onmedia Analysis

In ‘000

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DM SAT – Technical Distribution Summary (2/2)

Satellite CATV & IPTV Total

Australia 42 4 46

Austria 41 0 41

Finland 57 0 57

France 297 0 297

Germany 215 460 675

Italy 379 0 379

Norway 29 0 29

Sweden 22 0 22

Switzerland 20 70 90

United Kingdom 277 0 277

Others 48 0 48

Subtotal 1.427 534 1.961

Total 3.959 2.679 6.638

Source: Eutelsat SA, Digi TV, TV Plus, CATV platforms, onmedia Analysis

In ‘000

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DM SAT – 5 Key Advantages for Network Operators

DM SAT connects people

DM SAT is the leading music and entertainment channel,

addressing a broad audience far beyond the Balkans.

DM SAT is locally present

Thanks the multitude of Dragana’s international concerts,

DM SAT is also regionally present for its audience.

DM SAT features a star for the network operator

Dragana, who has been voted most popular singer of the Balkans 2007 in Bulgaria,

can support local marketing activities of the network operator to create awareness.

DM SAT offers additional marketing options

DM SAT owns its own production house with an extensive library of audiovisual rights.

DM SAT videos have been awarded international prizes.

Several broadcasts and formats are available as video on demand (VoD) products.

DM SAT is independent

The broadcaster is successfully privately owned and managed, financially independent

and has no political background or intentions.

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Contact for Content Sales – onmedia ag

onmedia ag

Zugerstrasse 76b

6340 Baar

Switzerland

T +41.41.767 28 51

F +41.41.767 28 28

E [email protected]

www.onmedia.ch

http://www.onmedia.ch/

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DM SAT – Annex

Satellite Footprints

– Eutelsat W2

– Intelsat 10-02

– Hellas Sat 2

– Intelsat 8

Technical Distribution per Country

– Serbia

– Croatia

–Germany

– Bosnia & Herzegovina

–Macedonia

– Slovenia

– Rumania

–Montenegro (Crna Gora)

– Bulgarien

– Albania

– Australia

– Austria

– Switzerland

– Sweden

Web Site www.dmsat.tv

Abbreviations

http://www.dmsat.tv/

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DM SAT – Satellite Footprint Europe on Eutelsat W2

Parameters

Eutelsat W2

16° East

12.557 MHz

Vertical

DVB-S

2156 MSymb

2/3 FEC

Free-to-Air

2.0m homes

Free-to-air DTH

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DM SAT – Satellite Footprint Europe of „Digi TV“ on Intelsat 10-02

Parameter

Intelsat 10-02

1° West

12.607 MHz

Vertical

DVB-S

27.500 MSymb

3/4 FEC

Nagravision 2

Nagravision 3 1.9m homes

Pay-TV DTH

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DM SAT – Satellite Footprint Europe of „Bulsatcom“ on Hellas Sat 2

Parameter

Hellas Sat 2

39° East

12.565 MHz

Horizontal

DVB-S

30.000 MSymb

7/8 FEC

Bulcrypt Griffin

Irdeto 2

360.000 subscribers

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DM SAT – Satellite Footprint Europe of „TV Plus“ on Intelsat 8

Parameters

Intelsat 8

166° East

12.726 MHz

Horizontal

DVB-S

28.066 MSymb

3/4 FEC

Irdeto 2

50,000 homes

Pay-TV DTH

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DM SAT – Overview Internet TV Platforms Global

Operator Typ Ort Website

Net TV Plus I global www.nettvplus.rs

Balkaniyum TV I global www.balkaniyum.tv

Euro-Worldnetwork I USA, Canada, Australia www.euro-worldnetwork.com

NEXTV I USA, Canada www.getnextv.com

D DTH

C CATV

I IPTV

http://www.nettvplus.rs/

http://www.balkaniyum.tv/

http://www.euro-worldnetwork.com/



http://www.getnextv.com/

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DM SAT – Overview Distribution Platforms Serbia

Operator Type Location Web Site

Eutelsat W2 D national www.eutelsat.com

Digi TV D national www.digitv.ro

SBB D, C national www.sbb.co.yu

Telekom Serbia / Open I national www.open.telekom.rs

AV Com d.o.o. C Beograd www.avcom.co.yu

Kopernikus Tehnology C Beograd www.kopernikus.co.yu

Alzovedjo KDS C Beograd www.alzovedjo.co.yu

Pogled MSM C Beograd Dugo Polje www.pogled.com

VIZIJA C Novi Pazar www.novipazar.co.yu

Links d.o.o. C Prijepolje

KDS Duga C Cacak www.dugakts.co.yu

El Ekos d.o.o. C Nis

Kabal + d.o.o. C Leskovac (Mrstane)

Kabal plus doo C Vranje

Limes d.o.o. C Despotovac, Zagubica www.limes.co.yu

Yu video servis C Majdanpek

KDS Caricin Grad a. d. C Lebane

Charlie Kablovska TV Raska C Raska

Pogled Blue d.o.o. C Nis

Bubamara C Svoinovo

D DTH

C CATV

I IPTV

http://www.eutelsat.com/

http://www.digitv.ro/

http://www.sbb.co.yu/

http://www.open.telekom.rs/

http://www.avcom.co.yu/

http://www.kopernikus.co.yu/

http://www.alzovedjo.co.yu/

http://www.pogled.com/

http://www.novipazar.co.yu/

http://www.dugakts.co.yu/

http://www.limes.co.yu/

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DM SAT – Overview Distribution Platforms Croatia




B.Net C national www.bnet.hr

Kerman d.o.o. C national www.kerman.hr

T-Com MAXtv I national www.t-com.hr

D DTH

C CATV

I IPTV



http://www.bnet.hr/

http://www.kerman.hr/

http://www.t-com.hr/



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DM SAT – Overview Distribution Platforms Germany



KabelBW GmbH & Co KG C Baden-Württemberg www.kabelbw.de

Wilhelm.tel C Hamburg, Norderstedt www.wtnet.de

EWE TEL GmbH C Hamburg, Oldenburg www.ewetel.de

M-net Telekom. GmbH C München, Nürnberg, Augsburg, Würzburg, Bayreuth,

Regensburg, Landshut, Ingolstadt, Ulm, Kempten

www.m-net.de

Cablevista C München & Area www.cablevista.de

Pepcom GmbH C Frankfurt (Oder), Henningdorf bei Berlin, Wittenberge,

Rheinruhr, Nierstein, Güstrow, Kamenz,

Bad Salzungen, Walldorf, Meinigen, Nürnberg,

Erlangen, Fürth www.pep-com.de

D DTH

C CATV

I IPTV


http://www.kabelbw.de/

http://www.wtnet.de/

http://www.ewetel.de/

http://www.m-net.de/



http://www.cablevista.de/

http://www.pep-com.de/



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DM SAT – Overview Distribution Platforms Bosnia & Herzegovina (1/3)




Elta Kabel C national www.elta-kabel.com

BH Cabel net C national www.bh-cabelnet.ba

Kablovska HS doo C national www.hs-hkb.ba

Monet C Mostar www.monet-catv.com

Kompanija Elnes Panic C Brcko www.elinspanic.net

KTV „ MG“ D.O.O. C Mrkonjić Grad

Art company d.o.o. C Kiseljak

TeleKabel d.o.o. C Zenica www.telekabel.ba

KG 1 d.o.o. C Gorozde

KTV EG d.o.o. C Doboj, Jug

Telenet d.o.o. C Zavidovici

Catv d.o.o. C Novi Travnik

Duos d.o.o. C Pale

Kabel net doo C Sipovo

Elta MT C Tuzla www.elta-mt.ba

D DTH

C CATV

I IPTV



http://www.elta-kabel.com/



http://www.bh-cabelnet.ba/



http://www.hs-hkb.ba/



http://www.monet-catv.com/



http://www.elinspanic.net/

http://www.telekabel.ba/

http://www.elta-mt.ba/



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Vi net doo C Visoko

NTV Amna TV C Tesanj

El Djemo C Sanski Most

KTV Sara doo. C Drvar

Stijena Herc C Ljubinje

Eling inzenjering d.o.o. C Teslic

Teing d.o.o. C Prozor, Rama

Netcom d.o.o. C Banja Luka

El-Sat d.o.o. C Novi Grad

CATV „SAT“d.o.o. C Bosanski Brod

Dalekovod d.o.o. C Bihać

ASK- CATV C Ilidža

BHB Cable TV d.o.o. C Lukavac

„ VKT- net“ d.o.o. C Bugojno

Cabel Net C Velika Kladuša

Tehni-Net d.o.o. C Cazin

HKB-Net d.o.o. C Sarajevo

D DTH

C CATV

I IPTV

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Elkatel d.o.o. C Tuzla

Profel-Komunikacije d.o.o. C Prijedor

Velnet d.o.o. C Mostar www.velnet.ba

Elob CATV d.o.o. C Sarajevo www.elob.ba

TV Kabel d.o.o. C Višegrad

TX TV d.o.o. C Tuzla

Terc Trade C Prnjavor

Kompanija Elins C Panic, Brcko

D DTH

C CATV

I IPTV

http://www.velnet.ba/

http://www.elob.ba/

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DM SAT – Overview Distribution Platforms Macedonia (1/2)



Galavizion 5 Kompani C national

TRD Kabel Kam d.o.o.e.l. C Rosoman

TRD Super Hit d.o.o.e.l. C Gradsko

Studio Andes d.o.o.e.l. C RadoviSH

D.o.o. Kanal 16 C Resen

Almak-Sat C Gevgelija

R.T.D. BO NET C Prilep

TRD Evrostil d.o.o.e.l. C Kriva Palanka

INEL Internacional C Kavadarci

Imperial-S C Skopje

Kabel VI C Vinica

DOOEL Kratel Sat C Vinica

DOOEL Kam Sat C Vinica

KTV Spider C Gevgelij

D DTH

C CATV

I IPTV


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DM SAT – Overview Distribution Platforms Macedonia (2/2)


Igmas Net C Bitola

Kabel C Strumica

Viva Net C Berovo

KDS Kabel Net C Prilep

MDS C Skoplje

Telekabel 1 C Skoplje

Cabletel C Skoplje etc. www.cabletel.com.mk

TV Net C Strumica

KDS Kabel Net Kabel C Valandovo

L- Net d.o.o. C Labinushta

Moka d.o.o.e.l. C Skoplje

B2 Net C Kijev

Sistem Kabel d.o.o.e.l. C Skoplje

D DTH

C CATV

I IPTV

http://www.cabletel.com.mk/

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DM SAT – Overview Distribution Platforms Slovenia



Telekom Slovenje (SiOL) I national www.siol.net

Teleing doo C Dragos (Gora) www.teleing.com

Elektro Turnšek C Celje www.turnsek.net

UPC C national www.upc.si

T-2 d.o.o I national www.t-2.net

Telesat C Jesenice www.telesat.si

Tele-TV doo C Kranj www.tele-cable.net

D DTH

C CATV

I IPTV


http://www.siol.net/

http://www.teleing.com/

http://www.turnsek.net/

http://www.upc.si/

http://www.t-2.net/

http://www.t-2.net/

http://www.t-2.net/

http://www.telesat.si/

http://www.tele-cable.net/



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DM SAT – Overview Distribution Platforms Rumania



Digi TV C national www.digitv.ro

SC Carasana SRL C Carasova, Nermet, Clocotici,

Lupac, Rafnic, Vodnic, Naidas

New Com Telekomunikatii SA C Bukarest

D DTH

C CATV

I IPTV



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DM SAT – Overview Distribution Platforms Montenegro



Broad Band C national www.bbm.cg.yu

TV Eho C Berane

Blue Moon d.o.o. C Cetinje

MBC TV C Podgorica

TV Cabling C Budva www.cabling.tv

Elta Mont C Niksic

CatTV D.O.O. C Kotor

D DTH

C CATV

I IPTV


http://www.bbm.cg.yu/

http://www.cabling.tv/

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DM SAT – Overview Distribution Platforms Bulgaria



Cabletel C national www.cabletel.bg

Cabel Sat Zapad C national

Big Net TV C national

Et Hrimikoteks C Bela Crkva

CTV SNET C Plaven

Escom CTV C Haskovo, Parovmei www.escom.bg

D DTH

C CATV

I IPTV


http://www.cabletel.bg/

http://www.escom.bg

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DM SAT – Overview Distribution Platforms Albania



Albtel I Tirana www.albcom-al.com

D DTH

C CATV

I IPTV


http://www.albcom-al.com/



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DM SAT – Overview Distribution Platforms Australia


TV Plus D, C national www.tvplus.tv

D DTH

C CATV

I IPTV

http://www.tvplus.tv/

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DM SAT – Overview Distribution Platforms Austria



Liwest Kabelmedien GmbH C Linz www.liwest.at

Multimedia One GmbH I Linz & around www.mmone.at

Salzburg AG C Salzburg (city+land) www.salzburg-ag.at

Cablecom C Vorarlberg www.cablecom.at

Elektroteam Stadtwerke

Braunau GmbH C Braunau www.ktv-one.at

Elektro Ebner GmbH C Hallein www.elektro-ebner.com

Pircher Media C Bregenz www.pircher.at

Kabel-TV Lampert GmbH&CoKG C Rankweil www.lampert.at

KTV Krems C Krems www.ktv-krems.at

Cablevision Expert Nöhmer C Schörfling www.cablevision.at

Wiehrer GmbH & Co KG C Mayrhofen www.zline.at

Josef Nopp KG C Leonding www.nopp.at

Tschanett GmbH & Co KG C Rankweil www.tschanett.com

D DTH

C CATV

I IPTV


http://www.liwest.at/

http://www.mmone.at/

http://www.salzburg-ag.at/



http://www.cablecom.at/

http://www.ktv-one.at/



http://www.elektro-ebner.com/



http://www.pircher.at/

http://www.lampert.at/

http://www.ktv-krems.at/



http://www.cablevision.at/

http://www.zline.at/

http://www.nopp.at/

http://www.tschanett.com/

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DM SAT – Overview Distribution Platforms Switzerland



Swisscom bluewin I national www.bluewin.ch

WEW Buchs C Buchs www.ewbuchs.ch

Radio TV Klöpping C Landquardt www.kloepping.ch

Jac. Steiner Söhne AG C Goldau www.steiner-catv.ch

KFA Schwyz C Schwyz / Ibach / Seewen / Rickenbach www.kfa-schwyz.ch

TV Service C Lausanne www.tvservice.ch

EWS Sevelen C Sevelen www.sevelen.ch

RSN Provider ESB C Widnau, Sennwald, Sax, Frümsen, Salez,

Haag, Grabs, Sevelen, Wartau, Taminatal, Flums,

Diepoldsau, Altstätten, Buchs, Bad Ragaz, Fläsch,

Sargans, Mels, Walenstadt

www.rii-seez-net.ch

D DTH

C CATV

I IPTV


http://www.bluewin.ch/

http://www.ewbuchs.ch/

http://www.kloepping.ch/

http://www.steiner-catv.ch/



http://www.kfa-schwyz.ch/



http://www.tvservice.ch/

http://www.sevelen.ch/

http://www.rii-seez-net.ch/






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DM SAT – Overview Distribution Platforms Sweden



Disatra I national www.disatra.se

Topic5 AB I national www.topic5.tv

D DTH

C CATV

I IPTV


http://www.disatra.se/

http://www.topic5.tv/

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DM SAT – Web Site

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Abbreviations

English Deutsch

CATV Cable Television Kabelfernsehen

DTH Direct-to-Home Satellitendirektempfang

FTA Free-to-air unverschlüsselt

IPTV Internet Protocol Television TV via Internet (DSL)

MHz Megahertz Megahertz

Pay-TV Pay Television Bezahlfernsehen

SMS Short Message Service Kurzmitteilung via Mobilfunk

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