12
ON CAMPUS EMPLOYER PRESENTATIONS SURVEY 2013
ON CAMPUS EMPLOYER PRESENTATIONS SURVEY
2013
We surveyed Careers and Employability team members from a variety of the top Universities across the UK to better understand what the students want from employers at careers and recruitment events.
Results
Area(s) or employment sector focus
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0% 76.9%
61.5%
76.9% 76.9%
61.5%
46.2%
38.5% 46.2%
53.8%
61.5%
15.4%
30.8%
Employer presentation popularity
14.3%
21.4%
64.3%
Concerning graduate employer presentations, do you feel generally that employer campus presentations are becoming more or less popular with
students (not including careers fairs or skills sessions).
More popular
Less popular
Not much change over recent years
Less popular because…
0.0% 0.0%
66.7% 66.7%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Students prefer to learn about employers and
graduate careers opportunities via the
internet.
Students do not see the added value in meeting
an employer
Employer presentation can be seen as a little boring or not relevent
Other, please specify
If you answered "less popular" to the last question please give your suggested reasons why this might be the case.
Careers fair popularity trend
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
More popular Less popular
Not much change over recent years
84.6%
7.7%
15.4%
Concerning careers fairs, do you feel generally that these are becoming more or less popular with students (not including skills sessions).
Have you noticed any difference in attendance recently at company presentations and careers fairs in the following employment sectors?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
No change Less popular More popular
Encouraging first years
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Yes No
Not sure Depends on there area of
interest
Other, please specify
50.0%
0.0% 0.0%
35.7%
28.6%
Do you feel employers need to work harder at encouraging first year students to start researching the world of work?
38.5%
15.4%
15.4%
23.1%
7.7%
1-10
11-25
26-34
35+
Don't know
On average, approximately how many employer recruitment emails does your careers services team send out to students each month?
Communicating to students
92.9% 100.0%
42.9%
71.4%
85.7%
42.9%
92.9%
28.6%
0.0% 20.0% 40.0% 60.0% 80.0%
100.0% 120.0%
Face
-to-
face
pr
esen
tatio
ns,
wor
ksho
ps e
tc
Face
book
Link
edIn
On
Cam
pus
TV
scre
ens
Post
ers
Prin
ted
mat
eria
ls
Twitt
er
YouT
ube
Other than email how does your careers service communicate with students about employer careers opportunities? Please tick all relevant boxes.
Of those employer recruitment emails sent out, approximately what percentage are being opened?
15.4%
7.7%
76.9%
Less than 10%
11-30%
31-50%
More than 50%
We don't track open rates
Thank you!
