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On-Field & On-Court Apparel STYLE GUIDE Issue Date: 27/03/2019
On-Field & On-Court Apparel
STYLE GUIDE
Issue Date: 27/03/2019
Issue Date: 27/03/2019 2
Table of Contents
Introduction page 3
Intellectual property page 4
WRFL Logos page 5
FOOTBALL PLAYING JUMPERS
Male page 6
female page 8
WARM UP TOPS page 10
Football shorts
Style 1 – traditional side panel short (male) page 12
Style 2 – fully sublimated footy short (male & female) page 13
style 3 – afl women’s short (female) page 14
Football Socks page 15
Football on-field officials page 16
Netball dresses page 18
Umpire on-field apparel
tee & shorts page 20
goal umpire pants & socks page 21
2018 WRFL Sponsor Logos page 22
2018 WRFL Licensed Apparel suppliers page 23
Issue Date: 27/03/2019 3
Introduction
WRFL STYLE GUIDE
This style guide has been created to ensure that all club ‘On-Field’ and ‘On-Court’ apparel deliver a
consistent branding and style across the League commencing with all apparel production from 1 August
2018. The league expects ALL apparel orders submitted after 1 August 2018 to comply with these guidelines
regardless of whether a club’s design had previously been approved.
The style guide outlines the league requirements for all On-Field and On-Court Apparel, including but not
limited to; all On-Field Football Apparel for Seniors and Juniors (both Male and Female), On-Field warm up
tops, On-Field Football Officials, On-Court Netball Dresses and On-Field Umpire Apparel.
Whilst the WRFL reserves the right to change these guidelines at any time it will do so in a way that
minimises disruption to club operations.
WRFL CLUB APPAREL DESIGNS
All WRFL affiliated clubs are required to comply with the WRFL Style Guide for all On-Field and On-Court
Apparel orders issued, including the use of the approved WRFL Licensed Apparel Suppliers to produce all
apparel outlined in the guide.
From 1 August 2018, all new and previously used designs will need to be submitted for approval by the
WRFL’s CEO prior to the order being manufactured.
Any clubs who source On-Field or On-Court Apparel from a non-approved WRFL Licensed Apparel Supplier
will be subject to a fine, as deemed fit by the WRFL Board pursuant to By-Law 6.4.
On-field or on-court apparel stock | pre - 1 august 2018
At the time of developing these guidelines the WRFL was aware of a minority of existing clubs’ On-Field
apparel not meeting these new guidelines. The League does not expect these clubs to replace all their non-
compliant stock at the one time, unless they wish to.
However, as from 1 August 2018, only On-Field and On-Court apparel designs that are compliant with the
new guidelines will be permitted to be produced. The WRFL understands that this decision will mean some
clubs have teams taking the field with varying designed apparel.
Whilst not ideal, this is deemed the best way to ensure that we achieve a consistent look across the league
in the short to medium term whilst avoiding clubs having to replace all their non-compliant apparel for season
2019.
Issue Date: 27/03/2019 4
Intellectual property
WRFL LOGO
The Western Region Football League logo is made up of a symbol
with text in the centre and text underneath.
There are currently five approved variations of the WRFL Logo
which are explained under WRFL Logos on page 5 in this style
guide.
The Western Region Football League logo as a whole and its’ individual components are registered Trade
Marks. The WRFL logo, including all its individual components, cannot be used in any form by any individual,
organisation or company without the written permission from the Western Region Football League.
Any club involved in the re-production of material and/or items incorporating the WRFL logo in whole or part,
produced by a non-approved individual, organisation or company, will result in that club being financially
sanctioned by the league.
WRFL LICENSED APPAREL SUPPLIERS
The Western Region Football league will from time to time appoint by way of written permission and/or a
written contract ‘Official Supplier Organisations or Individuals’ as WRFL Licence Rights Holders allowing
these individuals or organisations to use the WRFL logo for the term of the contract whether that be once
off, ongoing, or for a specified time period.
Any individual, company or organisation who reproduces the WRFL Logo, in part or whole without written
permission from the league will be pursued under the Federal Trade Marks Act 1995.
The current approved WRFL Licensed Apparel Suppliers are outlined on page 22 of this Style Guide.
WRFL Licenced Apparel Suppliers please note - All apparel produced by WRFL Licensed Apparel Suppliers
must ensure the WRFL logo remains in its correct ratio during any scaling down or up. Any apparel produced
with a distorted or stretched WRFL logo will be in violation of this style guide and may be subject to re-
production at the Apparel Suppliers expense.
Issue Date: 27/03/2019 5
WRFL Logos
PMS COLOURS
LOGO FONT
LOGO DESCRIPTION
Issue Date: 27/03/2019 6
Football Playing Jumpers - male (front)
WRFL LOGO
PLACEMENT: top left chest,
70mm from armpit seam.
SIZE: 85mm (w) x 62mm (h)
LICENSED SUPPLIER LOGO
PLACEMENT: LINED UP WITH
EXACT MIDDLE OF GUERNSEY.
SIZE: 40mm (w) x 30mm (h)
CLUB LOGO & CLUB SPONSOR LOGO SPACE
Clubs have up to a total area of 9,600mm2 configured to
suit the logo (s) design orientation but cannot exceed;
• 120mm (h); OR
• 100mm (w).
(W)
(h)
WRFL SPONSOR LOGO
PLACEMENT: top left chest, below wrfl logo
and must not go below armpit seam.
SIZE: 85mm (w) x 50mm (h)
Please Note - All measurements detailed above are based on Senior Male jumpers, sizes 34 – 44. Design measurements
applicable to Junior Jumpers and warm up tops once proportionally reduced by the leagues’ endorsed apparel suppliers.
Issue Date: 27/03/2019 7
Football Playing Jumpers - male (back)
BACK CLUB SPONSOR LOGO
PLACEMENT: LINED UP WITH EXACT MIDDLE OF
GUERNSEY, 110mm from armpit seam.
SIZE: 300mm (w) x 100mm (h) [max]
SHOULDER CLUB SPONSOR LOGO
PLACEMENT: LINED UP WITH EXACT
MIDDLE OF GUERNSEY, 20mm from
top of guernsey.
SIZE: 90mm (w) x 60mm (h) [max]
JUMPER NUMBERS
PLACEMENT: LINED UP WITH EXACT
MIDDLE OF GUERNSEY.
HEIGHT: 254mm (h)
WIDTH OF NUMBER THICKNESS: 40mm
MAX 2 NUMERALS
*other requests to be approved by wrfl*
WRFL LOGO
PLACEMENT: bottom and
centre of number.
SIZE: 30mm (w) x 22mm (h)
Please Note - All measurements detailed above are based on Senior Male jumpers, sizes 34 – 44. Design measurements
applicable to Junior Jumpers and warm up tops once proportionally reduced by the leagues’ endorsed apparel suppliers.
Issue Date: 27/03/2019 8
Football Playing Jumpers - female (front)
WRFL LOGO
PLACEMENT: top left chest,
70mm from armpit seam.
SIZE: 85mm (w) x 62mm (h)
Please Note - All measurements detailed above are based on Senior Female jumpers, sizes 34 – 44. Design measurements
applicable to Junior Jumpers and warm up tops once proportionally reduced by the leagues’ endorsed apparel suppliers.
LICENSED SUPPLIER LOGO
PLACEMENT: LINED UP WITH
EXACT MIDDLE OF GUERNSEY.
SIZE: 40mm (w) x 30mm (h)
CLUB LOGO & CLUB SPONSOR LOGO SPACE
Clubs have up to a total area of 9,600mm2 configured to
suit the logo (s) design orientation but cannot exceed;
• 120mm (h); OR
• 100mm (w).
(W)
(h)
WRFL SPONSOR LOGO
PLACEMENT: top left chest, below wrfl logo
and must not go below armpit seam.
SIZE: 85mm (w) x 50mm (h)
Issue Date: 27/03/2019 9
Football Playing Jumpers - female (back)
BACK CLUB SPONSOR LOGO
PLACEMENT: LINED UP WITH EXACT MIDDLE OF
GUERNSEY, 110mm from armpit seam.
SIZE: 300mm (w) x 100mm (h) [max]
SHOULDER CLUB SPONSOR LOGO
PLACEMENT: LINED UP WITH EXACT
MIDDLE OF GUERNSEY, 20mm from
top of guernsey.
SIZE: 90mm (w) x 60mm (h) [max]
JUMPER NUMBERS
PLACEMENT: LINED UP WITH EXACT
MIDDLE OF GUERNSEY.
HEIGHT: 254mm (h)
WIDTH OF NUMBER THICKNESS: 40mm
MAX 2 NUMERALS
*other requests to be approved by wrfl*
WRFL LOGO
PLACEMENT: bottom and
centre of number.
SIZE: 30mm (w) x 22mm (h)
Jumper size
Men’s sizes 34 - 44
Please Note - All measurements detailed above are based on Senior Female jumpers, sizes 34 – 44. Design measurements
applicable to Junior Jumpers and warm up tops once proportionally reduced by the leagues’ endorsed apparel suppliers.
Issue Date: 27/03/2019 10
Warm up tops - male & female (FRONT)
Please Note - All measurements detailed above are based on Senior Warm Up Tops, sizes 34 – 44. Design measurements applicable
to Junior warm up tops once proportionally reduced by the leagues’ endorsed apparel suppliers.
LICENSED SUPPLIER LOGO
PLACEMENT: LINED UP WITH
EXACT MIDDLE OF GUERNSEY.
SIZE: 40mm (w) x 30mm (h)
WRFL LOGO
PLACEMENT: top left chest,
70mm from armpit seam.
SIZE: 85mm (w) x 62mm (h)
CLUB LOGO & CLUB SPONSOR LOGO SPACE
Clubs have up to a total area of 9,600mm2 configured to
suit the logo (s) design orientation but cannot exceed;
• 120mm (h); OR
• 100mm (w).
(W)
(h)
Issue Date: 27/03/2019 11
Warm up tops - male & female (FRONT)
Please Note - All measurements detailed above are based on Senior Warm Up Tops, sizes 34 – 44. Design measurements applicable
to Junior warm up tops once proportionally reduced by the leagues’ endorsed apparel suppliers.
SHOULDER CLUB SPONSOR LOGO
PLACEMENT: LINED UP WITH EXACT
MIDDLE OF GUERNSEY, 20mm from
top of guernsey.
SIZE: 90mm (w) x 60mm (h) [max]
BACK CLUB SPONSOR LOGO
PLACEMENT: LINED UP WITH EXACT MIDDLE OF
GUERNSEY, 110mm from armpit seam.
SIZE: 300mm (w) x 100mm (h) [max]
JUMPER NUMBERS
PLACEMENT: LINED UP WITH EXACT
MIDDLE OF GUERNSEY.
HEIGHT: 254mm (h)
WIDTH OF NUMBER THICKNESS: 40mm
MAX 2 NUMERALS
*other requests to be approved by wrfl*
WRFL LOGO
PLACEMENT: bottom and
centre of number.
SIZE: 30mm (w) x 22mm (h)
Issue Date: 27/03/2019 12
Style 1 – traditional side panel short (male)
Football Shorts
Please Note - All measurements detailed above are based on Senior Male shorts. Design measurements applicable to Junior
shorts once proportionally reduced by the leagues’ endorsed apparel suppliers.
FRONT
WRFL LOGO
PLACEMENT: UNDERNEATH VERTICAL
LETTERING on each side, 40mm
from bottom of short hem.
TOTAL SIZE OF BOTH WRFL LOGO & WRFL LETTERING: 42mm (w) x 209mm (h) [max]
WRFL LETTERING
PLACEMENT: each side of short,
120mm from bottom of short
hem.
BACK
(W)
(h)
120mm
40mm
Thickness of bars: 20mm (w)
Width between bars: 55mm (w)
Width of text: between 35mm (w) and 40mm (w) maximum
Space between letters: approx. 10mm (h)
CLUB LOGO & / OR CLUB SPONSOR LOGO
PLACEMENT: bottom right short front, 40mm from bottom of short hem.
size: total area of 6,000mm2 but cannot exceed;
• 80mm (h); OR
• 100mm (w)
LICENSED SUPPLIER LOGO
PLACEMENT: bottom right short back, 40mm from bottom of short hem.
SIZE: 55mm (w) x 30mm (h)
SUPPLIER
Issue Date: 27/03/2019 13
Football Shorts
LICENSED SUPPLIER LOGO
PLACEMENT: bottom right short back,
40mm from bottom of short hem.
SIZE: 55mm (w) x 30mm (h)
Please Note - All measurements detailed are based on Senior Male & Female shorts. Design measurements applicable to Junior
shorts once proportionally reduced by the leagues’ endorsed apparel suppliers.
FRONT
BACK
BACK WRFL LOGO
PLACEMENT: bottom left short front,
40mm from bottom of short hem.
SIZE: 800mm (w) x 600mm (h)
CLUB LOGO & / OR CLUB SPONSOR LOGO
PLACEMENT: bottom right short front, 40mm
from bottom of short hem.
size: total area of 6,000mm2 but cannot
exceed;
• 80mm (h); OR
• 100mm (w)
Style 2 – fully sublimated footy short (male & female)
40mm
40mm
Issue Date: 27/03/2019 14
Football Shorts
FRONT
Style 3 – AFL women’s footy short (female)
LICENSED SUPPLIER LOGO
PLACEMENT: bottom right short
front, 40mm from bottom of
short hem.
SIZE: 55mm (w) x 30mm (h)
Please Note - All measurements detailed are based on Senior female shorts. Design measurements applicable to Junior shorts
once proportionally reduced by the leagues’ endorsed apparel suppliers.
WRFL LOGO
PLACEMENT: bottom left short front,
40mm from bottom of short hem.
SIZE: 800mm (w) x 600mm (h)
BACK
CLUB LOGO & / OR CLUB SPONSOR LOGO
PLACEMENT: bottom right short front, 40mm
from bottom of short hem.
size: total area of 6,000mm2 but cannot
exceed;
• 80mm (h); OR
• 100mm (w)
Issue Date: 27/03/2019 15
Football socks
WRFL LETTERMARK LOGO
COLOUR: white lettermark logo on
block colour socks, unless
otherwise approved by WRFL.
WRFL LETTERMARK LOGO
PLACEMENT: mid-calf
SIZE: 80mm (w) x 15mm (h)
Please Note - All measurements detailed are based on Senior socks. Design measurements applicable to Junior socks once
proportionally reduced by the leagues’ endorsed apparel suppliers.
Issue Date: 27/03/2019 16
Football on-field role officials
WRFL LOGO (GREYSCALE)
PLACEMENT: left hand chest
above role
SIZE: 80mm (w) x 62mm (h)
ON-FIELD OFFICIAL ROLE
PLACEMENT: lined up with
exact middle of bib, and
below WRFL logo
CLUB NAME
PLACEMENT: lined up with
exact middle of bib, and
below on-field official
role
the above guidelines are applicable to below roles:
Issue Date: 27/03/2019 17
Football on-field role officials
WRFL LOGO (GREYSCALE)
PLACEMENT: left hand
chest above role
SIZE: 80mm (w) x 62mm (h)
SAS SECURITY LETTERMARK LOGO
PLACEMENT: right hand chest
above role
SIZE: 90mm (w) x 62mm (h)
ON-FIELD OFFICIAL ROLE
PLACEMENT: lined up with
exact middle of bib, and
below WRFL logo
CLUB NAME
PLACEMENT: lined up with
exact middle of bib, and
below on-field official
role
ON-FIELD OFFICIAL ROLE
PLACEMENT: lined up with
exact middle of bib, and
below WRFL logo
CLUB NAME
PLACEMENT: lined up with
exact middle of bib, and
below on-field official role
WRFL LOGO (GREYSCLARE - WHITE INVERTED)
PLACEMENT: left hand chest above role
SIZE: 80mm (w) x 62mm (h)
Issue Date: 27/03/2019 18
Netball dresses – front
SUPPLIER
LICENSED SUPPLIER LOGO
PLACEMENT: lined up with exact middle of guernsey,
10mm below collar.
SIZE: 50mm (w) x 24mm (h) CLUB LOGO
PLACEMENT: top right chest,
15mm beneath colour.
SIZE: 65mm (w) x 65mm (h) [max]
WRFL LOGO
PLACEMENT: top left chest,
15mm beneath collar.
SIZE: 70mm (w) x 52mm (h)
NETBALL BIB (POSITION)
PLACEMENT: lined up with exact
middle of guernsey, mid chest
SIZE: 200mm (w) x 200mm (h) [max] VICTORIA UNIVERSITY STACKED LOGO
PLACEMENT: top left chest,
10mm below wrfl logo.
SIZE: 50mm (w) x 50mm (h)
Issue Date: 27/03/2019 19
Netball dresses – back
LICENSED SUPPLIER LOGO
PLACEMENT: lined up with
exact middle of guernsey,
10mm beneath collar.
SIZE: 50mm (w) x 24mm (h)
VICTORIA UNIVERSITY LOGO
PLACEMENT: lined up with
exact middle of guernsey,
60mm beneath collar.
SIZE: 200mm (w) x 25mm (h)
NETBALL BIB (POSITION)
PLACEMENT: lined up with exact
middle of guernsey, mid back
SIZE: 200mm (w) x 200mm (h) [max]
CLUB SPONSOR LOGO
PLACEMENT: lined up with exact
middle of guernsey, 50mm below
Velcro netball bib.
SIZE: 300mm (w) x 47.2mm (h) [max]
Issue Date: 27/03/2019 20
Umpire on-field apparel
umpire on-field tee
WRFL UMPIRE LOGO
PLACEMENT: top left chest.
SIZE: 85mm (w) x 46mm (h)
WRFL UMPIRE LOGO (WHITE INVERTED)
PLACEMENT: bottom right thigh.
SIZE: 100mm (w) x 58mm (h)
REACH LOGO
PLACEMENT: top right chest.
SIZE: 127mm (w) x 40mm (h)
RAMS LOGO
PLACEMENT: lined up with
exact middle of top, 10mm
above armpit seam.
SIZE: 330mm (w) x 165mm (h)
RAMS LOGO
PLACEMENT: bottom right thigh
SIZE: 100mm (w) x 50mm (h)
REACH LOGO (WHITE INVERTED)
PLACEMENT: bottom right thigh above rams logo.
SIZE: 125mm (w) x 40mm (h)
STARSUB LOGO
PLACEMENT: bottom right thigh.
SIZE: 65mm (w) x 42mm (h)
FRONT
FRONT BACK
BACK
umpire on-field shorts
Issue Date: 27/03/2019 21
Umpire on-field apparel
WRFL UMPIRE LOGO (WHITE INVERTED)
PLACEMENT: right thigh / hips.
SIZE: 103mm (w) x 60mm (h)
REACH LOGO
PLACEMENT: left thigh / hips.
SIZE: 125mm (w) x 40mm (h)
REACH LOGO
PLACEMENT: left thigh / hips,
below reach logo.
SIZE: 100mm (w) x 53mm (h)
STARSUB LOGO
PLACEMENT: right back lower
hip.
SIZE: 65mm (w) x 42mm (h)
Goal umpire on-field pants
FRONT BACK
Umpire socks
WRFL LETTERMARK LOGO
PLACEMENT: mid-calf
SIZE: 80mm (w) x 15mm (h)
WRFL LETTERMARK LOGO
COLOUR: white lettermark logo on
block colour socks, unless
otherwise approved by WRFL.
Issue Date: 27/03/2019 22
2018 WRFL Sponsor logos
FEMALE
football playing jumper
AVAILABLE
netball dress
umpire on-field apparel umpire escort
MALE
SAS
SECURITY
Issue Date: 27/03/2019 23
2018 WRFL Licenced Apparel Suppliers
FOOTBALL APPAREL
NETBALL APPAREL
Sherwood Sportswear
Mary Blaquiere - Brand Manager
Phone: (03) 9325 1766
Mobile: 0481 451 323
Email: [email protected]
Starsub
Jeremy Heffernan – Managing Director
Phone: (03) 8368 2226
Mobile: 0419 488 878
Email: [email protected]
X-Blades Sports Australia
Tristan Banks
Phone: (03) 9544 0199
Mobile: 0430 039 566
Email: [email protected]
Issue Date: 27/03/2019 24
ANY QUESTIONS OR ISSUES?
Contact the League
WESTERN REGION FOOTBALL LEAGUE
Jasmin Cannizzo – Commercial Manager
Phone: (03) 9315 5400
Mobile: 0402 322 789
Email: [email protected]
#WESTISBEST
