On Gamification All notes, cases, terms and content taken from Professor Werbach’s Gamification on Coursera

Presentation by Bill

Take the course. It’s free.

https://www.coursera.org/course/gamification

“In every job that must be done, there is an element of fun. You find the fun, and -

SNAP - the job's a game”Mary

Poppins on Gamification

What is Gamification?

Using an element of fun to drive results.

Is it right for me?

V8 wasn’t right for Wendy

It’s all about objectives

Kevin Says…

1. Make a list of all the goals you’d like the goals to achieve.

2. Rank the list. 3. Cut out the ones that aren’t business objectives (the means, not the end)

4. Justify and explain the remaining objectives

“It’s not right for me.”

“It is right for me.”

“Great. Come on in

and let’s get you started

on a structure, Sweetie.”

Structure

DynamicsBig Picture Aspects

What are the limits within the game? The emotional levers?How will we make the players feel some type of way?What’s the story, and how does each game elements

move help the player progress?

MechanicsDrive the action forwards

These are the verbs that drive the players through the game’s path.

Components Specific actions of Mechanics

The nouns of the mechanics. What elements are used to define success for players?

“I am a Game Designer.”

Onboarding: Making it easier to understand the game’s

elements and path to success

Plants vs. Zombies

LinkedIn

“What is fun?”Winning, Problem Solving, Exploring, Chilling, Teamwork

Recognition, Triumphing, Collecting, Surprise, Imagination,Sharing, Role Playing, Customization, Goofing off

Lazarro’s 4 Keys of Fun1) Easy Fun: Blowing off steam, not very taxing.

2) Hard Fun: Challenges, Mastery and Obstacles. 3) People Fun: Socializing. Requires other people.

4) Serious Fun: Good for family, planet, community or yourself

Ways to Measure Results

DAU/MAUDaily Average Users/Monthly Average Users

“How many people come back?”

Virality Social Referrals

Volume of Activity

Recommended Reading

More in the course…

End of intro.The course covers so much more.

Like: Self Determination Theory

Cons of GamificationDesign Rules

PBL TriadFourSquare, StackOverflow, more

Case StudiesProfessor Werbach

Bill McBride