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on human and model- based decision making Chris Snijders. www.chrissnijders.com /eth2012. Overview of course content on a lecture-by-lecture basis Inspirational material Assignments. Chris Snijders [email protected] Eindhoven University of Technology - PowerPoint PPT Presentation
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on human and model-based decision making Chris Snijders
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Page 1: on human  and  model- based decision  making Chris Snijders

on human and model-baseddecision making

Chris Snijders

Page 2: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

- Overview of course content on a lecture-by-lecture basis

- Inspirational material

- Assignments

Page 3: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Chris [email protected]

Eindhoven University of Technology

Background in mathematics (game theory / econometrics)

PhD in Sociology, now into Decision Making

www.chrissnijders.com/me

Page 4: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Page 5: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Passing the course …• Presence and participation

• Create a “CaseFile” based on the SuperCrunchers book (individually or in groups of 2) + evaluate others’ work

• Write assignment about your own “Super Cruncher” idea + evaluate others’ work

Page 6: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Overview of today

• Some famous examples

• The science behind it

• Computers as decision makers

Page 7: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Case: Cook county hospital

Emergency Department

- 250.000 patients per year- many persons without insurance- not enough rooms, overworked staff- 1996: Brendan Reilly director

(see Gladwell, 2005)

Page 8: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Problem 1: acute chest painDiagnose through:blood pressure, stethoscope: fluid in the lungs, how long have you been experiencing pain, how does it feel precisely, where does it hurt, does it always hurt or only when you exercise, have you had heart problems before, how about your cholesterol, do you have diabetes, let's look at your ECG, are there any heart problems in the family, do you use drugs, how old are you, are you in shape, do you smoke, do you drink, check appearance: stressed, overweight, ....

High risk : 8

Medium risk : 12

Go home30 p/day

Page 9: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Reilly finds Goldman: obv 10,000 cases

Only 4 things matter

ECGBlood pressureFluid in your lungs"unstable angina"

Page 10: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Great! So let's do that! Or not...

Implementation: … physicians protest …

A test: 20 cases were given to several physicians

Hardly any agreement between physicians!

Page 11: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Reilly tests Goldman’s idea

vs

82% 95%

physician Goldman’s scheme

Page 12: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

A literature check …Clinical versus statisticalprediction

For instance (zie Grove et al., 2000)– Survival probabilities in medical procedures– Probability of recidivism– Probability of success of starting firms– Choice of job candidates– Diagnosing schizofrenia– Predicting school success– …

Page 13: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

The results …

Over 160 studies

When given the same info,the number of cases in whichthe expert wins = ??

Page 14: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

0

Page 15: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Models beat Humans (quite often) How can this be?

Page 16: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

... we have some clues ...

We emphasize the improbable’ (Stickler)Confirmation bias (Edwards,

Wason)

Hindsight bias (Fischhoff)Cognitive dissonance (Festinger)

“Dealing with probabilities / Base rate neglect”(Bar-Hillel)

Mental sets (Redelmayer, Tversky)

Our memory fools us (Wagenaar)

Page 17: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

And there are more of these

"Mental Floating Frankfurters"

Page 18: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 1: “Mental sets”Connect the 9 dots with at most 4 straight lines, without lifting your pen from the paper.

• • • • • • • • •

Page 19: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 2: Memory

“Where were you, when …”

Shuttle Columbia Crew Lost Feb. 1, 2003

Page 20: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 3: the “availability heuristic”

Which is more likely, a plane crash or a car crash?

Page 21: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 4: dealing with probabilities

Suppose: a manager has a good intuition in business:– when a problem will arise: he gets a gut-feeling that something is wrong

with probability 90%

– when no problem will arise: he gets a gut-feeling that something is wrong with probability 10%

On average, there is a problem in 5% of the transactions.

The manager starts a transaction, and he gets a gut-feeling that something might be wrong.

What is the probability that something is indeed wrong?

Page 22: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 4: dealing with probabilities

A murder has been committed. The only evidence available is DNA, found at the murder scene. DNA-research shows a match with your DNA.

The probability that two persons are diagnosed as having the same DNA is about 1 in 100.000.

How likely is it that you are the murderer?

Page 23: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 5: overconfidence

Trivial Pursuit: estimate how many questions you answer correctly

Estimates are generally too high ... and this gets worse with expertise!

Page 24: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 6:Finding non-existent patterns

Page 25: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 7: the noble art of finding a broken leg

Page 26: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 8: where is the feedback?

Page 27: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Restriction 9: Hindsight bias

http://www.hss.cmu.edu/departments/sds/media/pdfs/fischhoff/HindsightEarlyHistory.pdf

Page 28: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

A list of biases …

Page 29: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Decision making =Store, retrieve, combine

Page 30: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Where were we?

End of a big set of reasons why humans (even expert humans) are often outperformed by computer models.

Page 31: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

The competition:

• “Naturalistic decision making”

• Fast and frugal heuristics

(covered only to some extent)

Page 32: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Intuition at its finesthttp://dsc.discovery.com/tv-shows/dirty-

jobs/videos/chicken-sexer.htm

Page 34: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Reilly finds Goldman: obv 10,000 cases

Only 4 things matter

ECGBlood pressureFluid in your lungs"unstable angina"

Page 35: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

AND?are we using this today?

Page 36: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

NO!

Page 37: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Back to the course ...

... the science behind many more questions that you can ask in relation to such topics

• This is an innovation adoption process that needs to take standard hurdles.

• Can we find consistencies across topics?• Which kind(s) of crunchers are more likely to be

adopted?• etc...

idea implementation

Page 38: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Page 39: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Diagnosing Actinic Keratosis

The power of intuitive judgment

vs

The rigor of statistical prediction

Page 40: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

When and why do the models win?

Can we use the experts’ knowledge somehow?

When are the models used, and when not (and why is that)?

What can/should you do when you want to have a model-based solution?

What prevents people from using models?

Typical questions in the area

Page 41: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

About the Supercruncher book

Page 42: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

The Supercrunchers book

Intro

Who's doing your thinking for you?

Creating your own data with the

flip of a coin

Government by chance

Evidence based medicine

Experts vs equations

Why now?

Are we having fun yet?

On the web site [CaseFile] [Example] [Issue] [Method]

Page 43: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

“Super Crunching”, what is that?• Using (lots of) data to

predict something (think Twitter, Blogs, Airmiles, …) that we normally cannot predict

• Using data to predict something that humans normally tend to predict– Experts vs models– Experiment– “Natural experiments”

Page 44: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

show website (if I had not done that before)

Page 45: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

To do• Read the book – cover to cover, asap

• Think about the different cases you encounter, try to uncover general patterns

• Upcoming assignment will be to create a “casefile” for one of the topics in the book: check for topics that interest you …

• Next lecture at 17:00 (it’s a colloquium), and tomorrow at 13:00 again.

Page 46: on human  and  model- based decision  making Chris Snijders

www.chrissnijders.com/eth2012

Top 6 of statistically speaking total bogus professions

1. Weather predictors

2. Sports predictors3. “Profilers”4. Art critics5. Wine experts6. Stock market experts


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