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on the Edgeby
Luv Tulsidas
Chris Kurzyna
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoPersonal Introduction
Name: Luv Tulsidas
Company: Hertz Corporation.
Role: Director of Web Development.
Focus: eCommerce, Web Development, Software Engineering & Online Marketing
Outside of Work: Entrepreneur, Soccer Coach.
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoAbout Hertz
•Founded in 1918 by Walter Jacobs (pioneer of car rental business).
• Largest Car Rental Brand in the world: 8100 locations 147 countries.
• Hertz is known for: gold service & renting fine cars
• In 2011 Hertz is more than a Car Rental Business!
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoHertz Family of Companies
19 Languages138 Domains
A new way to buy a car.
Online Based!
Rent Online by the hour. Cutting Edge In- car technology.
Fleet Leasing & Management Solutions.
Heavily Tech driven
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoThe Road to Akamai (2006-2008)
Problem ResearchPoor Web Design
Data Center Centralization
RFP
Proof Of ConceptTest the 50% Promise
Budgeting Process
Problem Discovery7-60 Seconds response time
Globally
ROI Analysis
Product ResearchAkamai Sales Pitch
Contract Closing
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoThe Akamai Effect!
Website speed Improved from: 9 to 1.3 Seconds in the US 55 to 2.5 Seconds in China
Success Factors: Akamai: 55%o CDN - Caching of Static Contento Akamai Dynamic Site Accelerator.
Re-Engineering of Hertz.com: 45%
Hertz.com gets Best-in Class in 2010 as per Keynote Study for website performance: Priceless!
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoWhat’s Cooking?
Not a technology business but technology driven business!
Leveraging the power of Mobile to improve Customer Experience.
Service improvement and cost reduction with virtualization and automation.
Reduce cost of PCI & Securing Data Center. Tokenization & Akamai Web App Firewall.
Cloud Computing.
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoChris Kurzyna – Manager, Web Operations
Continuous Improvement
PCI Compliance &
Security
Response & Availability
Severity 1 Production
Support
System Upgrades & Maintenance
Search Engine
Optimization
MissionEnsure that customers can book on Hertz’ websites in a fast, secure and reliable manner.
VisionBest-in-class website performance.
99.99% Availability Page Download Time: 2 Seconds or Less #1 SEO performance in car-rental industry Error Free Website World Class Security
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoAkamai Solutions “Beer Goggles” Effect
• Tokenization• EdgeScape (geo
code)
Operations & PCI
• Netstorage• Home Page Cache• Redirect Management
Performance & Availability
• Global Traffic Management
• Enhanced DNS
DNS & Traffic (future)
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoEdge Tokenization – PCI & Security
• Improved user experience• Improved sales through increased conversions• Put control and visibility of payment processing in our hands.• PCI Compliance of a e-Commerce website cost upwards of $2 million.
Akamai Edge Tokenization is a fraction of the cost and is pay as you go.
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logo“Wow” – Edgescape (geo location)
• Making growing brands more geo intelligent• Pre-fill locations to make it easier to find locations in the area• Promote “Great Deals Near [your location]”• Display background images or advertisements based on where you are
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logo
Netstorage
• Problem: Corrupt css files rendered randomly from origin for certain regions of the world
Home Page Cache
• Problem: Homepage would not come up during times of duress with the rate engine
• Problem: Homepage download time was not best in class
Redirect Management
• Problem: Legacy code architecture added redirect to every call to Hertz.com
“Wow” – Performance & Availability
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logo“Wow” – GTM & Enhanced DNS
• Problem: Current state of DNS in disarray. The scripting and configuration is “like a bowl of spaghetti” and the person who built it is no longer with the company. Those who can help redesign and put back to a state of function are not available due to priorities.• Problem: All or nothing approach to production capacity. With 3 redundant centers there is no way to shift traffic proportionally as one center begins to struggle, a hard switch is required.
GTM & eDNS
Akamai Confidential ©2011 AkamaiWe make the Internet work for you
Your logoQuestions