Stacy Danczak, Mackenzie Hendrock, Joshua James, Emily Mariea, Mary Beth McNamee, Alyssa Meis, Kristina Sossa

Strategy ● Campaign spanning

school year● Encouraging education● Positive motivators● “On the Right Track”

campaign

Key Findings● Linkage between

graduation rates and health ● Policymakers’ awareness

key to success ● Students’ understanding

of project goal is crucial

Publics & ObjectivesStudents

Policymakers

Influencers

ResearchInterview with Principal Milton Ruffin

Interview with Secretary Jocelyn Wilson

Survey taken by 37 students

September: On The Right Track Apple Cider Tailgate

November and April: Refreshment Tables at Theatre Productions

May: “May I have a word...”

@OnTheRightTrack #OnTheRightTrack

Tactics and Timetable

App

Event Planning

September $645

October $225

November $188

December - February $70

March $250

April $613

May $400

June $100

Total: $2,496

Enhancement

Social media contest

$250

Promotional Items

$280

Senior Day Celebration

$2,899

Total: $3,429

Budget