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Planning a webinar is about asking the right questions in the right order. Here are a few guiding questions to keep in mind as you strategize your webinar campaigns. Webinar checklist your webinar guide Did you identify your audience’s: Stage in the buying cycle? Persona? Pain-points? When you chose a topic, did you: Brainstorm with others? Draw inspiration from past material? Decide on the type of webinar you’ll have (e.g., live, on-demand, simulive)? Choose your webinar’s format (e.g., panel discussion, slide presentation, audio)? When you promoted your webinar, did you: Craſt email templates for pre and post-event follow-up? Prepare a registration page complete with an abstract, speaker bio, promotional videos and form? Develop creative assets for organic and paid social promotion? Your website? When you practiced, did you: Time your presentation? Review material and practice with peers? Test soſtware and equipment in advance? Aſter your webinar, did you make sure to: Post your event for on-demand engagement and promote to no-shows? Send follow-up emails with more related content? Craſt new content based on your event? When you met with your team, did you: Assign roles and responsibilities? Plan deliverable due dates in a calendar? Schedule check-ins for assignments? When you started creating your webinar, did you: Choose a singular theme and title? Select one theme-related image to use in promotional materials? Give creative direction on the webinar console and promotional copy? When you draſted your webinar presentation material, did you remember to: Outline your slide deck first? Build audience interactivity into your presentation (e.g., polls, Q&A, etc.)? Integrate calls-to-action into the webinar console? When you analyzed your event, did you remember to: Look at registrant to attendee conversion? Check individual engagement scores? Review feedback from attendees? When you finally conducted your webinar, did you remember to: Arrive 30 minutes early to your presentation? Test your sound and/or video quality? Relax?
