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#ONA12: How to better measure the impact of journalism

Date post: 27-May-2015
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My slides from the "Have an impact. Then measure it!" session at the Online News Association conference 2012. Presented Friday, Sept. 21 at 11:30 PT in Bayview AB room.
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Quantifying impact Finding better ways to measure journalism
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Page 1: #ONA12: How to better measure the impact of journalism

Quantifying impact

Finding better ways to measure journalism

Page 2: #ONA12: How to better measure the impact of journalism

Greg Linch@greglinch

bit.ly/GLimpactwww.greglinch.com

Page 3: #ONA12: How to better measure the impact of journalism

#ONAimpact

Page 4: #ONA12: How to better measure the impact of journalism
Page 5: #ONA12: How to better measure the impact of journalism

The Problem

Page 6: #ONA12: How to better measure the impact of journalism
Page 7: #ONA12: How to better measure the impact of journalism

Purpose

Page 8: #ONA12: How to better measure the impact of journalism
Page 9: #ONA12: How to better measure the impact of journalism

Goals

Page 10: #ONA12: How to better measure the impact of journalism
Page 11: #ONA12: How to better measure the impact of journalism

Success

Page 12: #ONA12: How to better measure the impact of journalism

Inspirations

Page 13: #ONA12: How to better measure the impact of journalism

Where should we look?

Page 14: #ONA12: How to better measure the impact of journalism

Comedy

Page 15: #ONA12: How to better measure the impact of journalism

http://de-motivational-posters.com/de-motivational-poster/1191/lolometer-did-you-know-you-can-measure-funny-on-the-internet

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Baseball

Page 17: #ONA12: How to better measure the impact of journalism

Commerce

Page 18: #ONA12: How to better measure the impact of journalism

Drug trials

Page 19: #ONA12: How to better measure the impact of journalism

International development

Page 20: #ONA12: How to better measure the impact of journalism

Symphony orchestra

Page 21: #ONA12: How to better measure the impact of journalism

Science

Page 22: #ONA12: How to better measure the impact of journalism

Newspapers

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Page 25: #ONA12: How to better measure the impact of journalism

In conclusion...

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Page 27: #ONA12: How to better measure the impact of journalism

How?

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Send your ideas...

bit.ly/ONA12impactideas

Page 29: #ONA12: How to better measure the impact of journalism

Greg Linch@greglinch

bit.ly/GLimpactwww.greglinch.com


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