TOP 100 INFLUENCERSAND BRANDS

DIGITAL MARKETING 2016

Top 100 Lists

Network Maps

Key Insights

Comparison

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Methodology

methodologyThe PageRank based methodology we use to extract in�uencers on a particular topic (tweets mentioning “Digital Marketing" OR digitalmarketing in this case) takes into account the number and quality of contextual references that a user re-ceives.

These calculations are independent of a user's number of followers, but we do �lter our lists based on how much a user is engaged in the conversation.

If you want to learn more, read our article that outlines in�uencer identi�cation.

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BIG

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114,909engaged users

1,550,237tweets

data

90days

5

BIG455,981

engaged tweets

Interactions between In�uencers in the Digital Marketing debate

This map was created using our In�uencer Relationship Management software.

Learn More

Interactions between In�uencers at in the Digital Marketing debate

This map was created using our In�uencer Relationship Management software.

Learn More

IndividualsTop 100

How do they stack up?INDIVIDUALS - TOP 25

Normalised PageRank

0 10 20 30 40 50

Jeff BullasSam Hurley

Ann HandleyAshley Friedlein

Rocco BaldassarreMaria Johnsen

Larry KimRand Fishkin

Pam MooreLee Odden

acfrankDaniel Knowlton

Dio FavatasEvan Dunn

Michael BrennerAdam Woods

Brent BouldinJay Baer

David BellDr Dave Chaffey

Chuck AikensJennifer Polk

Alexandra TachalovaAJ Agrawal

Michael J. Schiemer

INDIVIDUALS 1 - 50Rank Name Twitter Handle Influencer Score

1 Jeff Bullas jeffbullas 44.132 Sam Hurley Sam___Hurley 38.203 Ann Handley MarketingProfs 31.994 Ashley Friedlein AshleyFriedlein 28.465 Rocco Baldassarre Rocco_Zebra_Adv 27.976 Maria Johnsen iMariaJohnsen 26.577 Larry Kim larrykim 21.458 Rand Fishkin randfish 21.079 Pam Moore PamMktgNut 18.67

10 Lee Odden leeodden 16.8211 acfrank Andrew Frank 15.7312 Daniel Knowlton dknowlton1 13.6213 Dio Favatas DioFavatas 13.0814 Evan Dunn evanpdunn 12.5315 Michael Brenner BrennerMichael 12.4316 Adam Woods adamwoodsaus 12.3717 Brent Bouldin WBB_13 11.4718 Jay Baer jaybaer 10.4119 David Bell davidbnz 10.3220 Dr Dave Chaffey DaveChaffey 10.2421 Chuck Aikens chuckaikens 10.1822 Jennifer Polk JenPolk1 9.9223 Alexandra Tachalova AlexTachalova 9.7624 AJ Agrawal ajalumnify 9.6025 Michael J. Schiemer MikeSchiemer 9.2326 Jeremy ☁ jeremywaite 9.1827 Ashley Zeckman azeckman 8.4028 Mari Smith MariSmith 8.1829 Melonie Dodaro MelonieDodaro 8.1130 Augie Ray augieray 8.0031 Kevin R Benedict krbenedict 7.9332 Simon Yates SimonYates 7.8233 Neal Schaffer NealSchaffer 7.5834 Matthew Umbro Matt_Umbro 7.3535 Mark Schaefer markwschaefer 7.2136 Barry Feldman FeldmanCreative 7.1037 Brian Hughes BrianHughes116 6.7638 Jenise Henrikson ItsDUHnise 6.6439 Dan Scalco DanScalco 6.6240 Neil Patel neilpatel 6.5941 Martin Kihn martykihn 6.4742 Dr. Angela Hausman MarketingLetter 6.4143 Jonathan Lacoste lacostejonathan 6.3744 Andy Crestodina crestodina 6.2945 Mark Fidelman markfidelman 6.2046 Mark Traphagen marktraphagen 6.0647 Jacob Varghese jacobvar 6.0148 Marcus Miller marcusbowlerhat 5.8949 Cynthia Johnson CynthiaLIVE 5.8750 Brett Relander BrettRelander 5.65

INDIVIDUALS 51-100Rank Name Twitter Handle Influencer Score

51 ChristinaBaldassarre ChristinaBaldas 5.6452 Chad Pollitt ChadPollitt 5.6153 FRANK FEATHER BizTrends 5.4654 David Bain DavidBain 5.0155 StacyDeBroff StacyDeBroff 5.0156 Sujan Patel sujanpatel 4.8657 Robert Caruso fondalo 4.8658 Mark Wright Mark_E_Wright 4.7759 Tim Hughes Timothy_Hughes 4.6960 Anita Campbell smallbiztrends 4.6761 Danny Sullivan dannysullivan 4.6462 Rob Rasko 614GroupRob 4.6063 Deborah Brody DBMC 4.5064 Kate kate_makulova 4.5065 Jack Kosakowski JackKosakowski1 4.3366 Ian Cleary IanCleary 4.2167 Mark Cook thetafferboy 4.1568 Jason Burrows jasoncreation 4.0969 Eric Enge stonetemple 4.0370 SimonPorter simonlporter 3.8971 Bobbi Steward BobbiSteward 3.8572 Kirk Borne KirkDBorne 3.8073 John Jantsch ducttape 3.7274 Joel Carlson JoelECarlson 3.6475 Sian Gunney SianGunney 3.6376 Mitch Joel mitchjoel 3.5577 Brad Friedman BradFriedman 3.4778 Jomer B. Gregorio JomerGregorio 3.3979 Mandy McEwen MandyModGirl 3.3780 Tod Maffin todmaffin 3.3481 Peg Fitzpatrick PegFitzpatrick 3.3082 Uzzal Hossain uzzalhossain153 3.2583 Kamyar Shah kshahwork 3.0384 Joel Comm joelcomm 2.9885 Tom Treanor RtMixMktg 2.9786 Kayol Hope KayolHope 2.9687 Adam Hodgson phigitmedia 2.9488 Sathish Isaac sathishisaac 2.9289 Christopher Heine Chris_Heine 2.9190 Ryan Hanley RyanHanley_Com 2.8691 Ronald Velten RonaldVelten 2.8492 Loïc Baudry LoicBaudry 2.8393 Hungry Uncle Hungry_Uncle 2.8294 Doyle Slayton DoyleSlayton 2.8195 Happy Aston commentditon 2.7896 Mike Ncube mikencube 2.7697 Jeff Sheehan JeffSheehan 2.7598 Andrew Lloyd Gordon AndyLloydGordon 2.7099 Tim Whitley timwhitley 2.68

100 Ed Leake EdLeake 2.62

BrandsTop 100

How do they stack up?BRANDS - TOP 25

Normalised PageRank

0 10 20 30 40 50 60

Econsultancy

GartnerForMarketers

Social Media Today

TopRankMarketing.com

Inc.

Marketing Land

IBM Interactive Exp.

Entrepreneur

Google Analytics

WordStream

SEMrush

Bruce Clay, Inc.

Adweek

Simplilearn.com

CMOAustralia

SearchEngineJournal®

captora

Britannia PR

markITwrite Tech

Adexchanger.com

business.com

Merkle, Inc.

Marketo

PPC Hero

The Drum

BRANDS 1 - 50Rank Name Twitter Handle Influencer Score

1 Econsultancy Econsultancy 57.83

2 GartnerForMarketers GartnerDigital 35.62

3 Social Media Today socialmedia2day 27.14

4 TopRankMarketing.com toprank 26.76

5 Inc. Inc 26.70

6 Marketing Land Marketingland 26.50

7 IBM Interactive Exp. ibminteractive 25.05

8 Entrepreneur Entrepreneur 19.66

9 Google Analytics googleanalytics 19.25

10 WordStream WordStream 18.43

11 SEMrush semrush 17.48

12 Bruce Clay, Inc. BruceClayInc 16.50

13 Adweek Adweek 16.10

14 Simplilearn.com simplilearn 14.46

15 CMOAustralia CMOAustralia 14.37

16 SearchEngineJournal® sejournal 13.50

17 captora captora 12.92

18 Britannia PR Britanniacomms 12.34

19 markITwrite Tech markITwrite 12.15

20 Adexchanger.com adexchanger 12.12

21 business.com businessdotcom 10.98

22 Merkle, Inc. MerkleCRM 9.65

23 Marketo marketo 9.60

24 PPC Hero ppchero 9.53

25 The Drum TheDrum 9.42

26 Smart Insights SmartInsights 9.01

27 Moz Moz 8.58

28 Marketing Dive marketingdive 8.05

29 SOCIAL MEDIA MySocialPoint 7.93

30 General Assembly GA 7.33

31 ClickZ ClickZ 7.27

32 SocialMedia Examiner SMExaminer 6.54

33 Market Motive MarketMotive 6.53

34 Marketing Cloud OracleMktgCloud 6.50

35 Jebbit Jebbit 5.97

36 SteamFeed SteamFeedcom 5.91

37 Social Zoom Factor SocialZoomFactr 5.60

38 Search Engine Watch sewatch 5.51

39 Search Engine Land sengineland 5.45

40 CMO.com CMO_com 5.43

41 Marketme.co.uk marketme 5.32

42 Digital Marketer DigitalMktr 5.30

43 DirectMarketingNews dmnews 5.24

44 distilled distilled 5.04

45 Team SI WeAreTeamSI 5.04

46 IBM Marketing Cloud Silverpop 4.66

47 Designhill Designhilldh 4.37

48 SianGunneyConsulting SGC_Digital 4.25

49 Marketing Nutz MktgNutz 4.07

50 CMSWire.com cmswire 4.06

BRANDS 51-100Rank Name Twitter Handle Influencer Score

51 WriterAccess WriterAccess 3.85

52 MarketHub markethubio 3.72

53 eMarketer eMarketer 3.60

54 Brand Quarterly BrandQuarterly 3.58

55 Kentico Kentico 3.50

56 The Wall TheWallUK 3.42

57 Tweak Your Biz TweakYourBiz 3.31

58 Mumbrella News Mumbrellanews 3.26

59 NewsCred newscred 3.24

60 BrightEdge brightedge 3.18

61 Volume Nine V9SEO 3.09

62 SoBold: Online SoBoldLtd 3.00

63 Kick Point Inc. kickpointinc 2.87

64 DigitalMarketingShow DMSLDN 2.72

65 GrowthHackers GrowthHackers 2.71

66 SearchMarketingExpo smx 2.64

67 MediaPost MediaPost 2.59

68 Hanapin Marketing Hanapin 2.54

69 Brandify GoBrandify 2.53

70 memeburn memeburn 2.51

71 Hot In Social Media hotinsm 2.48

72 Webmarketing123 Webmarketing123 2.39

73 retail e-v retailev 2.35

74 The Social Media Wiz theSMwiz 2.28

75 Digiday Digiday 2.18

76 Convince & Convert convince 2.15

77 EliteSEM EliteSEM 2.13

78 iMediaTweet iMediaTweet 2.12

79 Content Marketing CMIContent 2.10

80 Brand chemistry BrandChemistry 2.09

81 Mashable SocialMedia mashsocialmedia 2.08

82 Deloitte Digital US DeloitteDIGI_US 2.07

83 ProlificNorthLive ProlificLive 2.07

84 Venn Digital venndigital 2.01

85 CIM CIMinfo 2.01

86 Marketing Cloud AdobeMktgCloud 2.00

87 strategy+business stratandbiz 1.98

88 Aquent Aquent 1.90

89 Social Media Club socialmediaclub 1.87

90 Acquisio acquisio 1.75

91 theEword theEword 1.68

92 Constant Contact UK ctctUK 1.68

93 Latitude Latitude_Group 1.68

94 Brandanew Brandanewco 1.63

95 Eloqua Eloqua 1.63

96 Passle passleme 1.63

97 451 Marketing 451Marketing 1.58

98 Science of Marketing Science_Mktg 1.49

99 HCI Labs HCI_Labs 1.49

100 FreshEgg FreshEgg 1.48

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