Onboarding and project management for content marketing

www.contentmarketingblueprint.com

CMB Partner Office HoursToday’s Presentation: “Onboarding & Project

Management”Every Tuesday & Thursday @3pm Eastern



What is the CMB Community?

A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.


Today’s Schedule15 minutes: Slide Presentation

45 minutes: CMB Partner Open Q&A


After the WebinarWebinar recording, slides and blog article



Today’s QuestionHow can my company be more efficient at onboarding and managing

our content marketing clients?


Introduction

Chris Handy

Company: @thinkhandy

Personal Twitter: @handythinks

Dogs: Libby (left), Tex (Right)


#1 The Order of Operations





Stranger Visitor

Information

Qualified Lead

Marketing Qualified Lead

Sales Qualified Lead

Opportunity

Customer

Promoter



Personas Offers

Email Nurturin

gBlogging


#2 Building a Workflow


Much of these activities can be performed at the same time Landing Pages Graphic Design Copywriting

Much of these activities involve third parties Approval Freelance Writing Etc…




The Problems with Email Slow Not everyone will use it “Reply All” Etiquette Did I REALLY need to be CC’ed on that? Hard to organize Fragmented Conversations Too many versions of the truth






Personas Offers

Email Nurturin

gBlogging



Personas



Personas



Offers



Offers



Offers


Custom Workflow for:• Personas• Landing Page

Copy• Links to Offers• CTA Images• Thank You Page

Copy• Followup Emails• more


Emails



Emails



Emails



Blogging



Blogging



Blogging



Blogging



Personas Offers

Email Nurturin

gBlogging



Personas Offers

Email Nurturin

gBlogging


Communication



Communication



Communication



Communication


#3 How to Get Started

Introductory Offer (10 spots) $500 Setup Fee Limited to the first 10 organizations to sign up

(Payment due within 24 hours of invoice generation) Turnaround: 5 Business Days of receiving all required items after signup

Unlimited Workspaces Duplicate for all your clients Available 1/15

Next 10 spots will increase to $750

How to claim your spot Visit http://resources.thinkhandy.com/cmb-podio

http://resources.thinkhandy.com/cmb-podio






Next Session: Thursday January 16th @3pm“The best candidates for content marketing services”

Signup at: www.contentmarketingblueprint.com/webinars

Date post:	13-May-2015
Category:	Marketing
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