establish your stance.

whats your reason for existence?

why are you doing this?

your product is an expression of what youre here to do.

do you believe that all women should be allowed to be beautiful, no matter whether theyre rich or poor?

use your smallness.

there are lots of brands out there with more firepower than yours.

how will you compete?

how can your smallness be an advantage?

one thing we know is: the more people involved in a brand, the less interesting it becomes.