What is Social Media?

Lascaux, France

"Social media has transformed our world into one great big

small town, dominated, as all vibrant towns used to be, by

the strength of relationships, the currency of caring,

and the power of word of mouth." -Gary Vaynerchuk

Bringing Small Groups Together

Giving people the ability to come together based on common interests. These people have always been around but have been much more difficult to find.

What Networks Look Like

The “Dunbar Number” is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.

LinkedIn, 1,000+Us, about 150

Your Reference

Group

Community World

100’s 1,000’s A lot!

Power of Networks

1. Find Your Story

2. Design Your Channels /(DFP)

3. Tell itConsistently

Mentoring: Conceptual, Tactical, Strategic

Method

Story

Telling your story: • 5 Story Arc’s:

• 1. Culture • 2. Campus • 3. Community • 4. Events • 5. Faculty, staff

and Students

• People• Process • Product

Why

Story Arc’s

Consistency

Channels

• Where does your community live and how do they engage?• Facebook? • YouTube?

• Blog? • Instagram?• email?

• Mobile? • Is less more?

Digital Front Porch (DFP)

Everyone is here to hear what you have to say, pour them some lemonade and tell them a story.

Where do you want to live? LinkedIn

Instagram

Twitter

Getting Started

1. Add a photo 2. Fill out Summary 3. Claim your custom URL 4. Experience (add Clemson

University as employer), Education, Skills

5. Organizations, honors, certifications, projects

6. Follow influencers you are interested in

7. Connect with others!!!8. Engage with and share content in

your news feed

1. Create a @Handle 2. Fill out Summary 3. Follow 5 friends 4. Follow 5 people similar to you5. Follow you favorite

teams/organization6. Try tweeting on your phone7. Set a goal to tweet a few times a

day8. When in doubt, just be yourself!

Questions? (Don’t be shy)

Thank You! Connect.

rfitzwa@Clemson.eduLinkedIn Twitter