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INTRODUCTION TO THE DAY
09.15 Registration/coffee09.30 Introduction09.45 Module 1: Your Inner Innovator11.00 Coffee (15 mins)11.15 Module 2: Types of Innovatioàn12.15 Module 3: Mapping your innovation route13.00 LUNCH14.00 Module 3: Mapping your innovation route 14.30 Module 4: YOUR ACTION PLAN15.15 Coffee (15 mins)15.30 Module 4: YOUR ACTION PLAN16.45 Open questions and answers17.00 Close
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The Innovation Process or ...
mapping your innovation journey/route
"Everyone has the key of their innovation engine, it is up to them to turn it"
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Theories
Innovation theory provides a lot of different theories about:
"standardized innovation processes"
But innovation PRACTICE shows that
…there‘s no one size fits all approach.
…innovations cannot be designed divorced from reality
…successful innovations need creative and analytical skills
…innovation processes should be kept simple
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Think ...simple
Step 1: Creativity
• OBJECTIVES
• What can I do (to improve my creativity)?• Knowledge, Observation• Imagination• Attitude, Drive & Motivation
• What depends of my environment?• Context• Resources• Culture
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Step 1: Creativity
Definition:
1. "Using old things in new places, ways and combinations“
2. Creative behaviors possessing an element of newness, novelty, and
difference (Herrmann, 1996)
3. Creativity is an act, an idea, or product that changes an existing
domain, or that transforms an existing domain into a new one, and
creative person is whose thoughts or actions bring these changes.
(Csikszentmihalyi)
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Step 1: CreativityWhat can I do (to improve my creativity)?
Imagination
“Every child is an artist.
The problem is how to remain an artist once we grow up.” Picasso
1. See the World Through a Child’s Eyes.
2. Connect & Combine ideas
3. Framing and Reframing Problems
4. Challenge Assumptions (Problem with the first right answer)
Practicing Innovation (Exercise)• Draw a house exercise• Different uses for common things
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Step 1: CreativityWhat can I do (to improve my creativity)?
Attitude, Drive & Motivation
1. Using your whole brain
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Step 1: CreativityWhat depends on my environment?
Context/Constraints
1. People you work with
2. Physical Space
11Successful Creativity Keep calm, don't talk, Why they are not creative?
Kindergarten High School OfficeREPHRASE
Step 1: CreativityWhat depends on my environment?
Resources
2. All things you have around
How to identify an entrepreneur?
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EXERCISE
Step 1: CreativityWhat depends on my environment?
Culture (The background music of any community)
Weird, or just different?
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Step 2: Strategy"Determining the usefulness of an idea"
Six Thinking Hats: Innovation & Creative Thinking (Edward De Bono)
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EXERCISE
Step 3: Implementation"Putting the new idea into action"
1. The benefits of Mapping Plan A (See in details at Module 4)
2. Treat Life as an Experiment
3. Failing is part of the Innovation Process
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Step 3: Implementation"Putting the new idea into action"
• Define target outcomes – e.g. increased profit, broader customer base
• Identify small, easily implementable steps to help you achieve these
• Assign clear roles and responsibilities.
• Give guidelines rather than rules
• Evaluate at each step and adjust as necessary
Quelle: http://www.refa-chemie.de/media/56.pdf
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Step 4: Impact"Maximizing the added value from the implementation of the new idea"
1. Defining: Sets innovation objectives and mobilizes your efforts.
2. Developing: A stream of original ideas tied to real business objectives.
3. Creating: A flexible approach to shepherd innovative ideas to market.
4. Building: Work environment that drives innovation across your organization.
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Step 4: Impact"Maximizing the added value from the implementation of the new idea"
• Innovations follow the customers and thus the market.
• Research is a necessary, but not the only requirement for innovation. Successful innovation needs implementation on the market.
• (Innovation) networks are the catalysts for innovation.
• Economical value results from successful innovation.
Quelle:
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Step 1: CreativityWhat can I do (to improve my creativity)?
Knowledge &Observation (RESEARCH is required)
“Innovation is at 1% inspiration and 99% perspiration,
not only the genius of ideas but also lots of hard work”
1. Thinking like a traveler
2. Field Observation with Fresh Eyes
3. Capture your observations in a "Mind Map“
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Step 1: CreativityWhat can I do (to improve my creativity)?
Attitude, Drive & Motivation
2. Cultivating an Attitude of Wisdom (Wisdom begins in wonder. Socrates):
“Healthy balance between confidence on what you know and to keep
thirsty about more knowledge”
Don't see your self as a puzzle builder
True innovator see themselves as
a collage maker.
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